Rascasse Audience Intelligence

Public bathing Audience in United States

A data profile of the people who buy, follow and care about Public bathing in United States — modelled from more than twelve digital signal sources. Public bathing has an estimated audience of 633,585 people in United States.

#10431among Topic in United States#523in Kids & Family

The average Public bathing fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mineral water, Non-alcoholic beverage, Microwave oven, with strongest over-indexing on Mineral water (26.18× the country average).

Demographically, the Public bathing audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Public bathing fan in United States is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Mineral water.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public bathing profile in United States.

Audience size
634K
in United States
Gender
72.0%♀
28.0% male
Age
35.9
average years
Country rank
#31783
Topic in United States
Fig. 01

Search interest · 12-month trend

+235%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public bathing fans

72.0% are female, 28.0% are male, average age 35.9.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Public bathing audience in United States
MetricValue
Female72.0%
Male28.0%
Average age35.9
Estimated audience size633,585
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Public bathing audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3920%
40-4921%
50+12%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Public bathing audience comes from United States.

Worldwide audience distribution share by country for Public bathing
CountryShare
United States23.2%
Italy14.4%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public bathing audience in United States is strongest.

Fig. 05

Top regions by affinity

Public bathing fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K17.30×
02Iowa~30K5.49×
03Hawaii~10K3.65×
04Washington, District of Columbia~5K2.52×
05Maine~6K2.47×
06New York~80K2.14×
07Arizona~30K1.99×
08Washington~20K1.53×
09Illinois~30K1.23×
10California~80K1.17×
11Virginia~20K1.05×
12Utah~6K0.97×
13Colorado~9K0.94×
14Oregon~6K0.81×
15Montana~1K0.81×
16Vermont<1K0.79×
17Massachusetts~9K0.70×
18Alaska<1K0.70×
19New Hampshire~2K0.68×
20Rhode Island~1K0.62×
21Idaho~2K0.61×
22Delaware~1K0.61×
23South Dakota<1K0.61×
24West Virginia~2K0.59×
25New Mexico~2K0.58×
26New Jersey~9K0.56×
27Florida~20K0.55×
28Texas~30K0.54×
29Nebraska~2K0.53×
30Maryland~5K0.48×
31Arkansas~3K0.48×
32Ohio~9K0.47×
33South Carolina~4K0.47×
34Nevada~3K0.47×
35Georgia~9K0.45×
36Connecticut~3K0.44×
37Mississippi~2K0.44×
38Louisiana~4K0.43×
39Kansas~2K0.43×
40Minnesota~4K0.41×
41Kentucky~3K0.40×
42Oklahoma~3K0.40×
43Pennsylvania~8K0.39×
44North Carolina~7K0.38×
45Alabama~3K0.38×
46Michigan~6K0.37×
47Indiana~4K0.37×
48Tennessee~5K0.36×
49Missouri~4K0.36×
50Wisconsin~3K0.35×
Fig. 06

Affinity by region

Affinity by region — Public bathing, United States
0.35×1.00×17.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public bathing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public bathing audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages26.18×
02SaunaHome & Garden5.36×
03Non-alcoholic beverageFood & Beverages5.03×
04Microwave ovenHome & Garden3.75×
05CappuccinoFood & Beverages3.41×
06Day spaBeauty & Wellness3.36×
07Employment agencyBusiness & Career3.03×
08WaxingBeauty & Wellness2.81×
09HypermarketShopping2.67×
10Career developmentBusiness & Career2.39×
11Rail transportTravel & Leisure2.38×
12Britney SpearsMusic & Radio2.09×
13Discount storesShopping2.07×
14MassageHealth1.98×
15InnovationBusiness & Career1.97×
16PharmacyBusiness & Career1.84×
17Hardware storeHome & Garden1.84×
18United Parcel ServiceBusiness & Career1.83×
19IKEAHome & Garden1.68×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public bathing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public bathing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.62×
Convenience OrientationPREMIUM1.90×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public bathing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Early Adopter MentalityPOWER0.76×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public bathing have in United States?

Public bathing has an estimated audience of 633,585 people in United States, concentrated in California and New York.

02

What is the gender split and age of Public bathing fans?

72.0% of Public bathing fans are female, 28.0% are male, with an average age of 35.9 years.

03

Which brands do Public bathing fans like most?

Public bathing fans show strongest brand affinity for Mineral water (26.18×), Non-alcoholic beverage (5.03×), and Microwave oven (3.75×) over the country average.

04

Where do Public bathing fans live in United States?

Public bathing fans in United States are most concentrated in California (reach ~80K), New York (reach ~80K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Public bathing fans also like?

Beyond Public bathing itself, the audience over-indexes on Non-alcoholic beverage (5.03×), Microwave oven (3.75×), Sauna (5.36×), and Discount stores (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Public bathing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Public bathing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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