Rascasse Audience Intelligence

Hypermarket Audience in United States

A data profile of the people who buy, follow and care about Hypermarket in United States — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 16,208,133 people in United States.

#61among Touchpoint in United States#76in Shopping

The average Hypermarket fan in United States is 43.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Aldi, Dollar General, Dollar Tree, with strongest over-indexing on Aldi (4.8× the country average).

Demographically, the Hypermarket audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hypermarket fan in United States is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hypermarket profile in United States.

Audience size
16.2M
in United States
Gender
65.0%♀
35.0% male
Age
43.9
average years
Country rank
#2136
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+359%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hypermarket fans

65.0% are female, 35.0% are male, average age 43.9.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Hypermarket audience in United States
MetricValue
Female65.0%
Male35.0%
Average age43.9
Estimated audience size16,208,133
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Hypermarket audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Hypermarket audience comes from United States.

Worldwide audience distribution share by country for Hypermarket
CountryShare
United States12.5%
Brazil9.9%
France7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hypermarket audience in United States is strongest.

Fig. 05

Top regions by affinity

Hypermarket fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~6.5M12.59×
02Virginia~1M2.48×
03Kansas~300K2.47×
04Colorado~400K1.54×
05Vermont~40K1.42×
06Iowa~200K1.30×
07Washington, District of Columbia~60K1.30×
08Nebraska~100K1.24×
09Maine~70K1.24×
10Mississippi~200K1.19×
11New Hampshire~70K1.13×
12Illinois~600K1.11×
13Washington~400K1.11×
14Texas~1.5M1.05×
15Missouri~300K1.02×
16Pennsylvania~600K1.01×
17South Dakota~40K0.99×
18New York~900K0.94×
19Oklahoma~200K0.94×
20California~1.5M0.93×
21Arkansas~100K0.93×
22Kentucky~200K0.92×
23Alaska~30K0.92×
24New Jersey~400K0.87×
25West Virginia~60K0.82×
26North Dakota~30K0.80×
27Oregon~100K0.78×
28Alabama~200K0.74×
29Hawaii~50K0.73×
30Montana~30K0.73×
31Rhode Island~40K0.72×
32Minnesota~200K0.71×
33Delaware~30K0.71×
34Louisiana~100K0.69×
35Indiana~200K0.68×
36Wisconsin~200K0.67×
37Idaho~50K0.67×
38Michigan~300K0.66×
39Connecticut~100K0.64×
40Tennessee~200K0.63×
41New Mexico~50K0.63×
42Nevada~100K0.62×
43Massachusetts~200K0.61×
44Florida~600K0.59×
45North Carolina~300K0.57×
46South Carolina~100K0.57×
47Georgia~300K0.55×
48Utah~80K0.54×
49Maryland~100K0.50×
50Arizona~100K0.44×
Fig. 06

Affinity by region

Affinity by region — Hypermarket, United States
0.44×1.00×12.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hypermarket audience
#·InterestCategoryAffinity×
01Extra (retail)Shopping44.73×
02AldiShopping4.80×
03Dollar GeneralShopping4.57×
04Grocery storeFood & Beverages4.55×
05MeijerShopping4.22×
06Family DollarFashion & Accessoires3.92×
07Dollar TreeShopping3.80×
08Healthy habitsHealth3.56×
09BurlingtonFashion & Accessoires3.34×
10KitchenwareHome & Garden3.33×
11Texas RoadhouseFood & Beverages3.28×
12Sam's ClubShopping3.17×
13Five BelowShopping3.11×
14Hobby LobbyHome & Garden2.64×
15FriendshipKids & Family2.37×
16Sales promotionShopping2.25×
17HolidayTravel & Leisure2.22×
18Mobile phonesTechnology & Electronics2.08×
19United StatesTravel & Leisure1.78×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hypermarket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hypermarket audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.31×
Family OrientationCONSERVATISM1.84×
Convenience OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hypermarket audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Risk AppetiteTHRILL0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hypermarket have in United States?

Hypermarket has an estimated audience of 16,208,133 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Hypermarket fans?

65.0% of Hypermarket fans are female, 35.0% are male, with an average age of 43.9 years.

03

Which brands do Hypermarket fans like most?

Hypermarket fans show strongest brand affinity for Aldi (4.8×), Dollar General (4.57×), and Dollar Tree (3.8×) over the country average.

04

Where do Hypermarket fans live in United States?

Hypermarket fans in United States are most concentrated in Ohio (reach ~6.5M), California (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hypermarket fans also like?

Beyond Hypermarket itself, the audience over-indexes on Dollar General (4.57×), Dollar Tree (3.8×), Grocery store (4.55×), and Extra (retail) (44.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Hypermarket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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