Hypermarket Audience in United States

Hypermarket logo

Hypermarket has an estimated audience of 16,208,133 people in United States. 65.0% are female, 35.0% are male, average age 43.9. Top regions: California, Virginia, Texas. Top brand affinities: Aldi, Dollar General, Dollar Tree, Grocery store, Extra (retail).

The average Hypermarket fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Aldi, Dollar General, Dollar Tree, with strongest over-indexing on Aldi (4.8× the country average). Demographically, the Hypermarket audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Hypermarket fans

Demographic split for Hypermarket audience in United States
MetricValue
Female65.0%
Male35.0%
Average age43.9
Estimated audience size16,208,133

Audience persona

The typical Hypermarket fan in United States is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Aldi.

Top regions in United States

Top regions ranked by reach for Hypermarket in United States
RegionReachAffinity
California2,644,0871.48×
Virginia1,888,6044.78×
Texas1,783,5991.28×
New York1,125,9591.24×
Florida976,9670.89×
Washington824,3652.54×
Illinois444,7830.82×
New Jersey414,4901.01×
Pennsylvania369,3180.68×
Kentucky337,1451.66×
Georgia330,1090.66×
Tennessee326,3151×
Missouri305,7091.17×
North Carolina300,4520.62×
Oregon293,2211.58×
Ohio292,3270.59×
Massachusetts290,2300.91×
Kansas275,8202.16×
Michigan274,9690.65×
South Carolina252,5511.04×
Colorado233,4740.91×
Arizona223,8840.68×
Maryland204,6150.73×
Indiana171,5020.58×
Minnesota164,9470.71×
Washington, District of Columbia141,1692.9×
Alabama137,5490.61×
Nevada135,5930.86×
Louisiana118,7940.57×
Arkansas118,6950.89×
Connecticut112,6990.69×
Oklahoma110,4170.61×
Wisconsin109,4020.45×
Utah105,6050.73×
Iowa94,3600.71×
Mississippi87,9860.66×
Hawaii80,6881.16×
Idaho64,5920.79×
West Virginia48,4240.64×
New Mexico36,7070.45×
Alaska34,9001.01×
Nebraska34,7290.43×
Maine34,2260.59×
New Hampshire31,0330.49×
Delaware28,7520.64×
Montana28,0840.62×
Rhode Island27,8260.54×
South Dakota27,7200.74×
Vermont27,3680.96×
North Dakota26,9900.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hypermarket audience
BrandAffinityCategory
Aldi4.8×Shopping
Dollar General4.57×Shopping
Dollar Tree3.8×Shopping
Grocery store4.55×Food & Beverages
Extra (retail)44.73×Shopping
Texas Roadhouse3.28×Food & Beverages
Mobile phones2.08×Technology & Electronics
Hobby Lobby2.64×Home & Garden
Food1.65×Food & Beverages
Friendship2.37×Kids & Family
Sales promotion2.25×Shopping
Meijer4.22×Shopping
United States1.78×Travel & Leisure
Healthy habits3.56×Health
Burlington3.34×Fashion & Accessoires
Family Dollar3.92×Fashion & Accessoires
Kitchenware3.33×Home & Garden
Holiday2.22×Travel & Leisure
Walmart1.9×Shopping
Walgreens2.31×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hypermarket audience
TraitClusterScore
Family OrientationCONSERVATISM1.9
IndulgenceJOY1.55
Convenience OrientationPREMIUM1.42
Price SensitivityPREMIUM1.4
ExtroversionTHRILL1.31
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Hypermarket
CountryShare
United States12.5%
Brazil9.9%
France7.2%

See Hypermarket audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Hypermarket have in United States?

Hypermarket has an estimated audience of 16,208,133 people in United States, concentrated in California and Virginia.

What is the gender split and age of Hypermarket fans?

65.0% of Hypermarket fans are female, 35.0% are male, with an average age of 43.9 years.

Which brands do Hypermarket fans like most?

Hypermarket fans show strongest brand affinity for Aldi (4.8×), Dollar General (4.57×), and Dollar Tree (3.8×) over the country average.

Where do Hypermarket fans live in United States?

Hypermarket fans in United States are most concentrated in California (reach 2,644,087), Virginia (reach 1,888,604), and Texas (reach 1,783,599). These three regions account for the largest share of the active audience.

What other brands do Hypermarket fans also like?

Beyond Hypermarket itself, the audience over-indexes on Dollar General (4.57×), Dollar Tree (3.8×), Grocery store (4.55×), and Extra (retail) (44.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.