A data profile of the people who buy, follow and care about Hypermarket in Spain — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 4,600,721 people in Spain.
The average Hypermarket fan in Spain is 45.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Canary Islands.
Top brand affinities include Seguridad Social, Carrefour Market, Loterías y Apuestas del Estado, with strongest over-indexing on Seguridad Social (1.97× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hypermarket fan in Spain is more female, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Seguridad Social.
The key figures that characterise the Hypermarket profile in Spain.
69.4% are female, 30.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 45.8 |
| Estimated audience size | 4,600,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Hypermarket audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.6% |
| Brazil | 10.0% |
| France | 7.2% |
Where the Hypermarket audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 3.25× | |
| 02 | Canary Islands | ~600K | 2.43× | |
| 03 | Cantabria | ~70K | 1.14× | |
| 04 | Catalonia | ~900K | 1.13× | |
| 05 | Andalusia | ~900K | 1.01× | |
| 06 | La Rioja | ~30K | 0.97× | |
| 07 | Principality of Asturias | ~100K | 0.91× | |
| 08 | Comunidad Valenciana | ~500K | 0.89× | |
| 09 | Basque Autonomous Country | ~200K | 0.88× | |
| 10 | Navarre | ~50K | 0.88× | |
| 11 | Region of Murcia | ~100K | 0.87× | |
| 12 | Extremadura | ~80K | 0.86× | |
| 13 | Aragon | ~100K | 0.83× | |
| 14 | Castile and León | ~200K | 0.80× | |
| 15 | Castilla-La Mancha | ~100K | 0.76× | |
| 16 | Galicia | ~100K | 0.68× | |
| 17 | Community of Madrid | ~400K | 0.48× |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fred. Olsen & Co. | Cars & Mobility | 5.13× | ||
| 02 | Carrefour Market | Shopping | 4.97× | ||
| 03 | Big-box store | Shopping | 4.28× | ||
| 04 | Spar (retailer) | Shopping | 4.21× | ||
| 05 | JYSK | Home & Garden | 4.13× | ||
| 06 | Loterías y Apuestas del Estado | Games | 3.65× | ||
| 07 | Hipercor | Shopping | 3.43× | ||
| 08 | Carrefour Express | Shopping | 3.06× | ||
| 09 | Diez Minutos | News | 2.91× | ||
| 10 | Semana | News | 2.88× | ||
| 11 | Aldi | Shopping | 2.58× | ||
| 12 | Lidl | Shopping | 2.16× | ||
| 13 | Pandora | Music & Radio | 2.12× | ||
| 14 | Culinary art | Arts & Culture | 2.04× | ||
| 15 | Woman | Kids & Family | 2.02× | ||
| 16 | Seguridad Social | Music & Radio | 1.97× | ||
| 17 | Recipes | Food & Beverages | 1.82× | ||
| 18 | Food | Food & Beverages | 1.69× | ||
| 19 | Shoes | Fashion & Accessoires | 1.68× | ||
| 20 | BBVA | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Risk Appetite | THRILL | 0.71× | |
| Luxury Orientation | PREMIUM | 0.71× |
Hypermarket has an estimated audience of 4,600,721 people in Spain, concentrated in Catalonia and Andalusia.
69.4% of Hypermarket fans are female, 30.6% are male, with an average age of 45.8 years.
Hypermarket fans show strongest brand affinity for Seguridad Social (1.97×), Carrefour Market (4.97×), and Loterías y Apuestas del Estado (3.65×) over the country average.
Hypermarket fans in Spain are most concentrated in Catalonia (reach ~900K), Andalusia (reach ~900K), and Canary Islands (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hypermarket itself, the audience over-indexes on Carrefour Market (4.97×), Loterías y Apuestas del Estado (3.65×), Carrefour Express (3.06×), and BBVA (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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