A data profile of the people who buy, follow and care about Hypermarket in Indonesia — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 2,823,974 people in Indonesia.
The average Hypermarket fan in Indonesia is 33.4 years old, more female, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, Banten, West Java.
Top brand affinities include Hypermart, Alfamart, Clothing, with strongest over-indexing on Hypermart (16.55× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Hypermarket fan in Indonesia is more female, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Hypermart.
The key figures that characterise the Hypermarket profile in Indonesia.
56.4% are female, 43.6% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 33.4 |
| Estimated audience size | 2,823,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 36% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Hypermarket audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
Where the Hypermarket audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Banten | ~400K | 3.19× | |
| 02 | South Kalimantan | ~100K | 2.63× | |
| 03 | Central Kalimantan | ~50K | 2.37× | |
| 04 | North Maluku | ~20K | 1.69× | |
| 05 | Jakarta | ~400K | 1.65× | |
| 06 | Papua (province) | ~20K | 1.47× | |
| 07 | West Papua | ~10K | 1.37× | |
| 08 | East Nusa Tenggara | ~40K | 1.29× | |
| 09 | Bali | ~70K | 1.25× | |
| 10 | Gorontalo (disambiguation)(2) | ~10K | 1.20× | |
| 11 | Riau Islands | ~30K | 1.08× | |
| 12 | East Java | ~300K | 1.01× | |
| 13 | Southeast Sulawesi | ~20K | 0.99× | |
| 14 | East Kalimantan | ~40K | 0.97× | |
| 15 | West Kalimantan | ~40K | 0.92× | |
| 16 | South Sulawesi | ~80K | 0.91× | |
| 17 | Bangka-Belitung Islands | ~10K | 0.91× | |
| 18 | Bengkulu | ~20K | 0.87× | |
| 19 | Maluku | ~10K | 0.86× | |
| 20 | Special Region of Yogyakarta | ~40K | 0.82× | |
| 21 | West Sulawesi | ~9K | 0.79× | |
| 22 | North Sulawesi | ~20K | 0.78× | |
| 23 | North Kalimantan | ~7K | 0.74× | |
| 24 | West Java | ~300K | 0.72× | |
| 25 | Aceh | ~20K | 0.64× | |
| 26 | Central Java | ~200K | 0.62× | |
| 27 | Riau | ~40K | 0.61× | |
| 28 | South Sumatra | ~40K | 0.60× | |
| 29 | Jambi | ~20K | 0.56× | |
| 30 | Central Sulawesi | ~10K | 0.56× | |
| 31 | West Nusa Tenggara | ~20K | 0.54× | |
| 32 | West Sumatra | ~20K | 0.41× | |
| 33 | Lampung | ~20K | 0.38× | |
| 34 | North Sumatra | ~40K | 0.30× |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermart | Shopping | 16.55× | ||
| 02 | Carrefour | Shopping | 5.23× | ||
| 03 | Online grocer | Shopping | 4.29× | ||
| 04 | Alfamart | Food & Beverages | 4.24× | ||
| 05 | FamilyMart | Shopping | 3.61× | ||
| 06 | Department store | Shopping | 3.10× | ||
| 07 | Supermarket | Shopping | 2.72× | ||
| 08 | Paris Saint-Germain | Sports | 2.56× | ||
| 09 | Baby powder | Kids & Family | 2.52× | ||
| 10 | Indomaret | Food & Beverages | 2.38× | ||
| 11 | Convenience store | Food & Beverages | 2.34× | ||
| 12 | Inter Milan | Sports | 2.27× | ||
| 13 | Grocery store | Food & Beverages | 2.11× | ||
| 14 | Manchester City F.C. | Sports | 1.79× | ||
| 15 | Toko (shop) | Movie / TV Show / Series | 1.79× | ||
| 16 | Electronics | Technology & Electronics | 1.75× | ||
| 17 | Education | Business & Career | 1.64× | ||
| 18 | Family | Kids & Family | 1.60× | ||
| 19 | Business | Business & Career | 1.52× | ||
| 20 | Clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.68× | |
| Patriotism | CONSERVATISM | 2.31× | |
| Social Media Usage | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Travelling | THRILL | 0.99× | |
| Early Adopter Mentality | POWER | 1.04× |
Hypermarket has an estimated audience of 2,823,974 people in Indonesia, concentrated in Jakarta and Banten.
56.4% of Hypermarket fans are female, 43.6% are male, with an average age of 33.4 years.
Hypermarket fans show strongest brand affinity for Hypermart (16.55×), Alfamart (4.24×), and Clothing (1.51×) over the country average.
Hypermarket fans in Indonesia are most concentrated in Jakarta (reach ~400K), Banten (reach ~400K), and West Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hypermarket itself, the audience over-indexes on Alfamart (4.24×), Clothing (1.51×), FamilyMart (3.61×), and Supermarket (2.72×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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