A data profile of the people who buy, follow and care about Beauty salons in Indonesia — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 9,135,781 people in Indonesia.
The average Beauty salons fan in Indonesia is 35.6 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, Corset, Testimonial match, with strongest over-indexing on Web fiction (2.09× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Beauty salons fan in Indonesia is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Web fiction.
The key figures that characterise the Beauty salons profile in Indonesia.
61.3% are female, 38.7% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 35.6 |
| Estimated audience size | 9,135,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Beauty salons audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
Where the Beauty salons audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~1M | 5.41× | |
| 02 | Special Region of Yogyakarta | ~200K | 1.50× | |
| 03 | Central Kalimantan | ~100K | 1.37× | |
| 04 | Jambi | ~100K | 1.24× | |
| 05 | Gorontalo (disambiguation)(2) | ~50K | 1.23× | |
| 06 | Central Java | ~1M | 1.22× | |
| 07 | West Nusa Tenggara | ~100K | 1.22× | |
| 08 | East Java | ~1M | 1.18× | |
| 09 | Riau Islands | ~100K | 1.07× | |
| 10 | West Kalimantan | ~100K | 1.04× | |
| 11 | West Java | ~1.5M | 1.03× | |
| 12 | Jakarta | ~800K | 1.02× | |
| 13 | East Nusa Tenggara | ~100K | 1.00× | |
| 14 | South Sumatra | ~200K | 0.99× | |
| 15 | West Sulawesi | ~40K | 0.96× | |
| 16 | West Papua | ~30K | 0.96× | |
| 17 | North Kalimantan | ~30K | 0.93× | |
| 18 | North Maluku | ~30K | 0.92× | |
| 19 | Papua (province) | ~50K | 0.91× | |
| 20 | Bangka-Belitung Islands | ~40K | 0.91× | |
| 21 | Maluku | ~40K | 0.91× | |
| 22 | Bengkulu | ~70K | 0.90× | |
| 23 | North Sumatra | ~400K | 0.89× | |
| 24 | East Kalimantan | ~100K | 0.88× | |
| 25 | North Sulawesi | ~90K | 0.88× | |
| 26 | Central Sulawesi | ~70K | 0.87× | |
| 27 | Southeast Sulawesi | ~60K | 0.86× | |
| 28 | Riau | ~200K | 0.84× | |
| 29 | Lampung | ~200K | 0.84× | |
| 30 | South Kalimantan | ~100K | 0.82× | |
| 31 | South Sulawesi | ~200K | 0.81× | |
| 32 | Aceh | ~100K | 0.80× | |
| 33 | Banten | ~300K | 0.79× | |
| 34 | West Sumatra | ~100K | 0.78× |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 2.09× | ||
| 02 | Metroid | Games | 1.89× | ||
| 03 | Arranged marriage | Kids & Family | 1.88× | ||
| 04 | sophie paris | Shopping | 1.75× | ||
| 05 | Corset | Fashion & Accessoires | 1.74× | ||
| 06 | Cookeville, Tennessee | Travel & Leisure | 1.72× | ||
| 07 | Zico | Sports | 1.66× | ||
| 08 | Stony Brook University | Business & Career | 1.63× | ||
| 09 | Facial nerve | Health | 1.61× | ||
| 10 | Circuit de la Sarthe | Sports | 1.61× | ||
| 11 | Krisdayanti | Politics & Society | 1.58× | ||
| 12 | Kabul | Travel & Leisure | 1.57× | ||
| 13 | Kids' Choice Award for Favorite TV Show | Movies & TV | 1.57× | ||
| 14 | Philosophical fiction | Literature | 1.57× | ||
| 15 | Northern Sotho language | Politics & Society | 1.57× | ||
| 16 | Plated | Shopping | 1.56× | ||
| 17 | Camisole | Fashion & Accessoires | 1.54× | ||
| 18 | Sauna suit | Sports | 1.54× | ||
| 19 | Kinder | Food & Beverages | 1.53× | ||
| 20 | Testimonial match | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.11× | |
| Risk Appetite | THRILL | 1.09× | |
| Need for Security | CONSERVATISM | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.31× | |
| Travelling | THRILL | 0.34× | |
| Early Adopter Mentality | POWER | 0.36× |
Beauty salons has an estimated audience of 9,135,781 people in Indonesia, concentrated in West Java and East Java.
61.3% of Beauty salons fans are female, 38.7% are male, with an average age of 35.6 years.
Beauty salons fans show strongest brand affinity for Web fiction (2.09×), Corset (1.74×), and Testimonial match (1.5×) over the country average.
Beauty salons fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~1M), and Central Java (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Beauty salons itself, the audience over-indexes on Corset (1.74×), Testimonial match (1.5×), Arranged marriage (1.88×), and Kabul (1.57×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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