A data profile of the people who buy, follow and care about Beauty salons in Sweden — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 2,274,511 people in Sweden.
Beauty salons has an estimated audience of 2,274,511 people in Sweden. 72.6% are female, 27.4% are male, average age 44.7. Top brand affinities: Gina Tricot, Ellos, Skin care, Dresses, Children's clothing.
Top brand affinities include Gina Tricot, Ellos, Skin care, with strongest over-indexing on Gina Tricot (1.74× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Creativity, Early Adopter Mentality.
The typical Beauty salons fan in Sweden is more female, around 44.7 years old, with strong Creativity tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Beauty salons profile in Sweden.
72.6% are female, 27.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 44.7 |
| Estimated audience size | 2,274,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Beauty salons audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail polish | Beauty & Wellness | 2.04× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 1.99× | ||
| 03 | Nail art | Beauty & Wellness | 1.98× | ||
| 04 | Eyelash | Beauty & Wellness | 1.92× | ||
| 05 | Skin care | Beauty & Wellness | 1.89× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.82× | ||
| 07 | Hair coloring | Beauty & Wellness | 1.81× | ||
| 08 | Natural product | Food & Beverages | 1.75× | ||
| 09 | Sephora | Shopping | 1.75× | ||
| 10 | Pedicure | Beauty & Wellness | 1.75× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.71× | ||
| 13 | Hair care | Beauty & Wellness | 1.71× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.68× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.68× | ||
| 16 | Blouse | Fashion & Accessoires | 1.63× | ||
| 17 | Ellos | Shopping | 1.60× | ||
| 18 | Necklace | Fashion & Accessoires | 1.58× | ||
| 19 | Skirt | Fashion & Accessoires | 1.55× | ||
| 20 | Dresses | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.00× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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