A data profile of the people who buy, follow and care about Hairstyle in Sweden — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 1,268,348 people in Sweden.
Hairstyle has an estimated audience of 1,268,348 people in Sweden. 72.5% are female, 27.5% are male, average age 44.5. Top brand affinities: Google Maps, Swedbank, Institute of Contemporary Arts, YouTube, Instagram.
Top brand affinities include Google Maps, Swedbank, Institute of Contemporary Arts, with strongest over-indexing on Google Maps (1.92× the country average).
Demographically, the Hairstyle audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Hairstyle fan in Sweden is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Hairstyle profile in Sweden.
72.5% are female, 27.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 44.5 |
| Estimated audience size | 1,268,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Hairstyle audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
The strongest cross-interests of the Hairstyle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair products | Beauty & Wellness | 2.42× | ||
| 02 | Magazines | Literature | 2.04× | ||
| 03 | Google Maps | Internet & Social Media | 1.92× | ||
| 04 | Cosmetics | Beauty & Wellness | 1.91× | ||
| 05 | Internet & Social Media | 1.87× | |||
| 06 | Swedbank | Business & Career | 1.73× | ||
| 07 | Institute of Contemporary Arts | Music & Radio | 1.73× | ||
| 08 | Internet & Social Media | 1.71× | |||
| 09 | Internet & Social Media | 1.68× | |||
| 10 | Cooking | Food & Beverages | 1.65× | ||
| 11 | YouTube | Movies & TV | 1.64× | ||
| 12 | Handelsbanken | News | 1.62× | ||
| 13 | Tradera | Shopping | 1.61× | ||
| 14 | Business | Business & Career | 1.60× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | Fitness and wellness | Sports | 1.58× | ||
| 17 | Online shopping | Shopping | 1.55× | ||
| 18 | Clas Ohlson | Shopping | 1.52× | ||
| 19 | Willys | Shopping | 1.51× | ||
| 20 | Sweden | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Travelling | THRILL | 1.42× | |
| Urban Lifestyle | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Design Affinity | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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