A data profile of the people who buy, follow and care about Hairstyle in Denmark — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 997,883 people in Denmark.
Hairstyle has an estimated audience of 997,883 people in Denmark. 71.1% are female, 28.9% are male, average age 44.9. Top brand affinities: Bauhaus, YouTube, Momondo, Biltema, Instagram.
Top brand affinities include Bauhaus, YouTube, Momondo, with strongest over-indexing on Bauhaus (1.71× the country average).
Demographically, the Hairstyle audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Hairstyle fan in Denmark is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Bauhaus.
The key figures that characterise the Hairstyle profile in Denmark.
71.1% are female, 28.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 44.9 |
| Estimated audience size | 997,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Hairstyle audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
The strongest cross-interests of the Hairstyle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair products | Beauty & Wellness | 2.15× | ||
| 02 | Cosmetics | Beauty & Wellness | 1.87× | ||
| 03 | Momondo | Travel & Leisure | 1.86× | ||
| 04 | YouSee | Technology & Electronics | 1.79× | ||
| 05 | Biltema | Business & Career | 1.74× | ||
| 06 | Circle K | Shopping | 1.73× | ||
| 07 | Bauhaus | Shopping | 1.71× | ||
| 08 | Nature | Home & Garden | 1.70× | ||
| 09 | Børsen | Business & Career | 1.67× | ||
| 10 | Business | Business & Career | 1.61× | ||
| 11 | Matas (drug store) | Shopping | 1.59× | ||
| 12 | YouTube | Movies & TV | 1.58× | ||
| 13 | House | Home & Garden | 1.56× | ||
| 14 | Cooking | Food & Beverages | 1.53× | ||
| 15 | Internet & Social Media | 1.52× | |||
| 16 | REMA 1000 | Shopping | 1.52× | ||
| 17 | Family | Kids & Family | 1.52× | ||
| 18 | Politics and social issues | Politics & Society | 1.51× | ||
| 19 | d.b.a. | Music & Radio | 1.50× | ||
| 20 | Fitness and wellness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Travelling | THRILL | 1.06× | |
| Early Adopter Mentality | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Early Adopter Mentality | POWER | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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