A data profile of the people who buy, follow and care about House in Denmark — modelled from more than twelve digital signal sources. House has an estimated audience of 2,991,611 people in Denmark.
House has an estimated audience of 2,991,611 people in Denmark. 54.7% are female, 45.3% are male, average age 47.5. Top brand affinities: Toys, Hairstyle, Self-esteem, Roskilde Festival, Heat pump.
Top brand affinities include Toys, Hairstyle, Self-esteem, with strongest over-indexing on Toys (1.5× the country average).
Demographically, the House audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical House fan in Denmark is balanced, around 47.5 years old, with strong Quality Awareness tendencies and a notable affinity for Toys.
The key figures that characterise the House profile in Denmark.
54.7% are female, 45.3% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 47.5 |
| Estimated audience size | 2,991,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide House audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 1.68× | ||
| 02 | Bed and breakfast | Travel & Leisure | 1.65× | ||
| 03 | Facial | Beauty & Wellness | 1.57× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 05 | Roskilde Festival | Music & Radio | 1.56× | ||
| 06 | Backpack | Fashion & Accessoires | 1.55× | ||
| 07 | Icelandair | Travel & Leisure | 1.55× | ||
| 08 | JOOP! | Fashion & Accessoires | 1.54× | ||
| 09 | Iceland | Travel & Leisure | 1.53× | ||
| 10 | Sausage | Food & Beverages | 1.51× | ||
| 11 | Visa Debit | Business & Career | 1.51× | ||
| 12 | Toys | Games | 1.50× | ||
| 13 | Self-esteem | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Community Orientation | OPEN | 1.19× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Mindfulness | BALANCE | 0.95× | |
| Urban Lifestyle | OPEN | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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