A data profile of the people who buy, follow and care about House in Sweden — modelled from more than twelve digital signal sources. House has an estimated audience of 4,096,759 people in Sweden.
House has an estimated audience of 4,096,759 people in Sweden. 56.4% are female, 43.6% are male, average age 47.6. Top brand affinities: Systembolaget, Swedbank, Sveriges Television, Elgiganten, Family.
Top brand affinities include Systembolaget, Swedbank, Sveriges Television, with strongest over-indexing on Systembolaget (1.71× the country average).
Demographically, the House audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical House fan in Sweden is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Systembolaget.
The key figures that characterise the House profile in Sweden.
56.4% are female, 43.6% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 47.6 |
| Estimated audience size | 4,096,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide House audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 2.38× | ||
| 02 | Lawn mower | Home & Garden | 1.87× | ||
| 03 | Vattenfall | Home & Garden | 1.84× | ||
| 04 | Scandinavia | Travel & Leisure | 1.73× | ||
| 05 | Swedbank | Business & Career | 1.72× | ||
| 06 | Systembolaget | Shopping | 1.71× | ||
| 07 | Terraced house | Home & Garden | 1.71× | ||
| 08 | Apartment | Business & Career | 1.69× | ||
| 09 | Sveriges Television | Technology & Electronics | 1.63× | ||
| 10 | Pizza | Food & Beverages | 1.62× | ||
| 11 | Vacations | Travel & Leisure | 1.61× | ||
| 12 | Dinner | Food & Beverages | 1.61× | ||
| 13 | Family | Kids & Family | 1.59× | ||
| 14 | Mortgage loans | Business & Career | 1.58× | ||
| 15 | Elgiganten | Shopping | 1.57× | ||
| 16 | Stockholm | Travel & Leisure | 1.53× | ||
| 17 | Desserts | Food & Beverages | 1.53× | ||
| 18 | Nature | Home & Garden | 1.52× | ||
| 19 | Tele2 | Technology & Electronics | 1.52× | ||
| 20 | Sportbladet | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.34× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.98× | |
| Price Sensitivity | PREMIUM | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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