A data profile of the people who buy, follow and care about Mortgage loans in Sweden — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 1,529,871 people in Sweden.
Mortgage loans has an estimated audience of 1,529,871 people in Sweden. 53.0% are female, 47.0% are male, average age 49.3. Top brand affinities: Avanza, Dagens Industri, Real estate economics, Danske Bank, Swedbank.
Top brand affinities include Avanza, Dagens Industri, Real estate economics, with strongest over-indexing on Avanza (3.22× the country average).
Demographically, the Mortgage loans audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Mortgage loans fan in Sweden is balanced, around 49.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Avanza.
The key figures that characterise the Mortgage loans profile in Sweden.
53.0% are female, 47.0% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 49.3 |
| Estimated audience size | 1,529,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 48% |
of the worldwide Mortgage loans audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings account | Business & Career | 5.90× | ||
| 02 | Danske Bank | Business & Career | 5.41× | ||
| 03 | Real estate economics | Business & Career | 4.59× | ||
| 04 | Solar power | Home & Garden | 3.32× | ||
| 05 | Avanza | Business & Career | 3.22× | ||
| 06 | Terraced house | Home & Garden | 3.12× | ||
| 07 | Sustainable energy | Home & Garden | 2.81× | ||
| 08 | Holiday cottage | Travel & Leisure | 2.65× | ||
| 09 | Summer house | Travel & Leisure | 2.59× | ||
| 10 | Banking | Business & Career | 2.50× | ||
| 11 | Dagens Industri | Business & Career | 2.42× | ||
| 12 | Investment | Business & Career | 2.33× | ||
| 13 | Cottage | Travel & Leisure | 2.24× | ||
| 14 | Swedbank | Business & Career | 1.99× | ||
| 15 | Nordea | Business & Career | 1.90× | ||
| 16 | Bauhaus | Shopping | 1.81× | ||
| 17 | Handelsbanken | News | 1.80× | ||
| 18 | Sweden | Travel & Leisure | 1.68× | ||
| 19 | Systembolaget | Shopping | 1.54× | ||
| 20 | Hemnet | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.92× | |
| Social Media Usage | JOY | 1.12× | |
| Early Adopter Mentality | POWER | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.27× | |
| Travelling | THRILL | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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