Rascasse Audience Intelligence

Summer house Audience in Sweden

A data profile of the people who buy, follow and care about Summer house in Sweden — modelled from more than twelve digital signal sources. Summer house has an estimated audience of 2,051,862 people in Sweden.

Summer house has an estimated audience of 2,051,862 people in Sweden. 65.7% are female, 34.3% are male, average age 45.8.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Summer house profile in Sweden.

Audience size
2.1M
in Sweden
Gender
65.7%
34.3% male
Age
45.8
average years
Country rank
#238
Touchpoint in Sweden
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer house fans

65.7% are female, 34.3% are male, average age 45.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Summer house audience in Sweden
MetricValue
Female65.7%
Male34.3%
Average age45.8
Estimated audience size2,051,862
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Summer house audience in Sweden
Age bracketShare%
16-199%
20-2914%
30-3916%
40-4923%
50+39%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Summer house audience comes from Sweden.

Worldwide audience distribution share by country for Summer house
CountryShare
United States11.8%
United Kingdom11.5%
Japan6.1%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Summer house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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