Summer house Audience in Germany
Summer house has an estimated audience of 1,835,294 people in Germany. 63.6% are female, 36.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ImmoScout24, Diesel, Gina Tricot, Harry Potter, Movies.
The average Summer house fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ImmoScout24, Diesel, Gina Tricot, with strongest over-indexing on ImmoScout24 (6.88× the country average). Demographically, the Summer house audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Summer house fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 38.1 |
| Estimated audience size | 1,835,294 |
Audience persona
The typical Summer house fan in Germany is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 410,010 | 1.02× |
| Bayern | 304,848 | 1.03× |
| Baden-Württemberg | 234,547 | 0.94× |
| Berlin | 175,956 | 2.14× |
| Hessen | 165,970 | 1.19× |
| Niedersachsen | 140,098 | 0.79× |
| Rheinland-Pfalz | 83,579 | 0.91× |
| Sachsen | 60,886 | 0.68× |
| Schleswig-Holstein | 53,271 | 0.81× |
| Hamburg | 52,216 | 1.26× |
| Bremen | 41,835 | 2.67× |
| Brandenburg | 34,522 | 0.61× |
| Thüringen | 25,103 | 0.54× |
| Sachsen-Anhalt | 18,285 | 0.38× |
| Mecklenburg-Vorpommern | 15,486 | 0.44× |
| Saarland | 13,618 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 6.88× | Home & Garden |
| Diesel | 8.47× | Music & Radio |
| Gina Tricot | 8.11× | Fashion & Accessoires |
| Harry Potter | 2.24× | Movies & TV |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Food and drink | 1.84× | Food & Beverages |
| Entertainment | 1.83× | Movies & TV |
| Food | 1.89× | Food & Beverages |
| Sports | 1.89× | Sports |
| Reading | 1.87× | Literature |
| Pets | 2.06× | Pets & Animals |
| Arts and music | 1.74× | Arts & Culture |
| Music | 1.74× | Business & Career |
| Vehicles | 1.86× | Cars & Mobility |
| IKEA | 2.31× | Home & Garden |
| FC Bayern Munich | 2.02× | Sports |
| Consumer electronics | 1.73× | Technology & Electronics |
| Bundesliga | 2.03× | Sports |
| Culture | 2.1× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.15 |
| DIY Mentality | THRILL | 1.91 |
| Urban Lifestyle | OPEN | 1.81 |
| Design Affinity | PREMIUM | 1.68 |
| Travelling | THRILL | 1.44 |
| Quality Awareness | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| United Kingdom | 11.5% |
| Japan | 6.1% |
See Summer house audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Summer house have in Germany?
Summer house has an estimated audience of 1,835,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Summer house fans?
63.6% of Summer house fans are female, 36.4% are male, with an average age of 38.1 years.
Which brands do Summer house fans like most?
Summer house fans show strongest brand affinity for ImmoScout24 (6.88×), Diesel (8.47×), and Gina Tricot (8.11×) over the country average.
Where do Summer house fans live in Germany?
Summer house fans in Germany are most concentrated in Nordrhein-Westfalen (reach 410,010), Bayern (reach 304,848), and Baden-Württemberg (reach 234,547). These three regions account for the largest share of the active audience.
What other brands do Summer house fans also like?
Beyond Summer house itself, the audience over-indexes on Diesel (8.47×), Gina Tricot (8.11×), Harry Potter (2.24×), and Movies (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Summer house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.