Summer house Audience in Germany
A data profile of the people who buy, follow and care about Summer house in Germany — modelled from more than twelve digital signal sources. Summer house has an estimated audience of 1,835,294 people in Germany.
The average Summer house fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include ImmoScout24, Diesel, Gina Tricot, with strongest over-indexing on ImmoScout24 (6.88× the country average).
Demographically, the Summer house audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Summer house fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for ImmoScout24.
At a glance
The key figures that characterise the Summer house profile in Germany.
Search interest · 12-month trend
Demographics of Summer house fans
63.6% are female, 36.4% are male, average age 38.1.
Gender split
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 38.1 |
| Estimated audience size | 1,835,294 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Summer house audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.8% |
| United Kingdom | 11.5% |
| Japan | 6.1% |
Geography
Where the Summer house audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~30K | 1.91× | |
| 02 | Berlin | ~200K | 1.83× | |
| 03 | Hamburg | ~50K | 1.20× | |
| 04 | Hessen | ~200K | 1.15× | |
| 05 | Bayern | ~300K | 0.98× | |
| 06 | Nordrhein-Westfalen | ~400K | 0.97× | |
| 07 | Saarland | ~20K | 0.96× | |
| 08 | Baden-Württemberg | ~200K | 0.94× | |
| 09 | Rheinland-Pfalz | ~80K | 0.92× | |
| 10 | Schleswig-Holstein | ~60K | 0.88× | |
| 11 | Mecklenburg-Vorpommern | ~30K | 0.88× | |
| 12 | Thüringen | ~40K | 0.86× | |
| 13 | Sachsen-Anhalt | ~40K | 0.83× | |
| 14 | Niedersachsen | ~100K | 0.82× | |
| 15 | Brandenburg | ~50K | 0.82× | |
| 16 | Sachsen | ~70K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Summer house audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diesel | Music & Radio | 8.47× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 8.11× | ||
| 03 | ImmoScout24 | Home & Garden | 6.88× | ||
| 04 | IKEA | Home & Garden | 2.31× | ||
| 05 | Harry Potter | Movies & TV | 2.24× | ||
| 06 | Movies | Movies & TV | 2.12× | ||
| 07 | Outdoor recreation | Sports | 2.11× | ||
| 08 | Culture | Literature | 2.10× | ||
| 09 | Pets | Pets & Animals | 2.06× | ||
| 10 | Bundesliga | Sports | 2.03× | ||
| 11 | FC Bayern Munich | Sports | 2.02× | ||
| 12 | Food | Food & Beverages | 1.89× | ||
| 13 | Sports | Sports | 1.89× | ||
| 14 | Reading | Literature | 1.87× | ||
| 15 | Vehicles | Cars & Mobility | 1.86× | ||
| 16 | Food and drink | Food & Beverages | 1.84× | ||
| 17 | Entertainment | Movies & TV | 1.83× | ||
| 18 | Arts and music | Arts & Culture | 1.74× | ||
| 19 | Music | Business & Career | 1.74× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.73× |
Personality of the Summer house audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.09× | |
| Sustainability | BALANCE | 1.91× | |
| Pet Ownership | JOY | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Price Sensitivity | PREMIUM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.36× |
Frequently asked questions
How many fans does Summer house have in Germany?
Summer house has an estimated audience of 1,835,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Summer house fans?
63.6% of Summer house fans are female, 36.4% are male, with an average age of 38.1 years.
Which brands do Summer house fans like most?
Summer house fans show strongest brand affinity for ImmoScout24 (6.88×), Diesel (8.47×), and Gina Tricot (8.11×) over the country average.
Where do Summer house fans live in Germany?
Summer house fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Summer house fans also like?
Beyond Summer house itself, the audience over-indexes on Diesel (8.47×), Gina Tricot (8.11×), Movies (2.12×), and Outdoor recreation (2.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Summer house audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Summer house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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