Summer house Audience in United States

Summer house logo

Summer house has an estimated audience of 4,648,338 people in United States. 60.5% are female, 39.5% are male, average age 41.1. Top regions: California, New York, Florida. Top brand affinities: Danish design, Littlest Pet Shop (2012 TV series), Dog lovers, Helsinki, Cottage.

The average Summer house fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Danish design, Littlest Pet Shop (2012 TV series), Dog lovers, with strongest over-indexing on Danish design (10.7× the country average). Demographically, the Summer house audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Summer house fans

Demographic split for Summer house audience in United States
MetricValue
Female60.5%
Male39.5%
Average age41.1
Estimated audience size4,648,338

Audience persona

The typical Summer house fan in United States is more female, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Danish design.

Top regions in United States

Top regions ranked by reach for Summer house in United States
RegionReachAffinity
California446,1680.87×
New York427,0741.64×
Florida384,1461.22×
Texas299,2640.75×
Illinois289,6261.87×
Pennsylvania196,2981.25×
Massachusetts181,2741.98×
New Jersey172,3561.46×
Ohio151,5901.06×
Maryland147,0371.84×
North Carolina137,9630.99×
Virginia114,2471.01×
Georgia110,6790.77×
Nevada107,1052.38×
Michigan100,6910.83×
Connecticut85,0951.83×
Washington81,5160.87×
Tennessee70,8530.76×
South Carolina70,8121.01×
Wisconsin68,1060.97×
Colorado67,8520.93×
Minnesota65,4980.98×
Missouri62,7520.84×
Indiana60,3700.71×
Arizona55,5670.59×
Delaware48,3513.77×
Louisiana44,5130.74×
Oregon39,2150.74×
Kentucky37,0500.64×
Alabama35,0930.54×
Washington, District of Columbia30,8202.21×
Oklahoma28,2110.55×
Kansas26,2350.72×
Iowa26,0900.68×
Mississippi24,1390.63×
Utah21,0450.51×
New Hampshire20,9491.14×
Arkansas20,8830.55×
Rhode Island20,5461.39×
Maine16,2850.98×
Nebraska15,2360.65×
Idaho13,3270.57×
West Virginia10,0710.47×
Hawaii9,2370.46×
Montana8,2810.64×
New Mexico8,1080.35×
Vermont8,0740.99×
South Dakota5,3790.5×
North Dakota5,0570.53×
Alaska2,9420.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Summer house audience
BrandAffinityCategory
Danish design10.7×Home & Garden
Littlest Pet Shop (2012 TV series)16.43×
Dog lovers3.13×Pets & Animals
Helsinki16.79×Travel & Leisure
Cottage3.9×Travel & Leisure
Ethanol3.76×Health
MK7.27×Music & Radio
1080i2.33×Technology & Electronics
Real estate broker2×Home & Garden
Meme1.74×Internet & Social Media
Home décor products3.15×Home & Garden
Alternative rock1.81×Music & Radio
Starbucks1.74×Food & Beverages
IKEA1.92×Home & Garden
Marimekko13.94×Home & Garden
Holiday cottage3.26×Travel & Leisure
Flower1.65×Home & Garden
Duck hunting2.97×Sports
Real Madrid C.F.2.02×Sports
Vacation rental2.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Summer house audience
TraitClusterScore
Urban LifestyleOPEN3.23
Design AffinityPREMIUM2.17
Quality AwarenessPREMIUM2.1
IndulgenceJOY1.71
Luxury OrientationPREMIUM1.65
TravellingTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Summer house
CountryShare
United States11.8%
United Kingdom11.5%
Japan6.1%

See Summer house audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Summer house have in United States?

Summer house has an estimated audience of 4,648,338 people in United States, concentrated in California and New York.

What is the gender split and age of Summer house fans?

60.5% of Summer house fans are female, 39.5% are male, with an average age of 41.1 years.

Which brands do Summer house fans like most?

Summer house fans show strongest brand affinity for Danish design (10.7×), Littlest Pet Shop (2012 TV series) (16.43×), and Dog lovers (3.13×) over the country average.

Where do Summer house fans live in United States?

Summer house fans in United States are most concentrated in California (reach 446,168), New York (reach 427,074), and Florida (reach 384,146). These three regions account for the largest share of the active audience.

What other brands do Summer house fans also like?

Beyond Summer house itself, the audience over-indexes on Littlest Pet Shop (2012 TV series) (16.43×), Dog lovers (3.13×), Helsinki (16.79×), and Cottage (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Summer house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.