Marimekko Audience in United States

Marimekko logo

Marimekko has an estimated audience of 969,319 people in United States. 64.0% are female, 36.0% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Turismo en Argentina, Sveriges Television, Dog lovers, Vehicles, Jazz music.

The average Marimekko fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Turismo en Argentina, Sveriges Television, Dog lovers, with strongest over-indexing on Turismo en Argentina (8436.13× the country average). Demographically, the Marimekko audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Marimekko fans

Demographic split for Marimekko audience in United States
MetricValue
Female64.0%
Male36.0%
Average age37.9
Estimated audience size969,319

Audience persona

The typical Marimekko fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Turismo en Argentina.

Top regions in United States

Top regions ranked by reach for Marimekko in United States
RegionReachAffinity
California184,3181.73×
New York145,9182.69×
Texas52,4960.63×
Massachusetts48,6392.55×
Washington43,4882.24×
Illinois37,4271.16×
Florida35,9640.55×
New Jersey29,7591.21×
Pennsylvania25,6690.79×
Virginia24,0211.02×
Minnesota21,2011.53×
North Carolina20,7550.71×
Oregon20,4651.84×
Georgia19,9990.67×
Michigan19,9410.79×
Maryland17,3451.04×
Ohio16,7380.56×
Colorado15,1890.99×
Arizona13,8050.7×
Connecticut13,0991.35×
Wisconsin12,3640.85×
Tennessee10,4530.54×
Hawaii9,0472.17×
Indiana8,6520.49×
Washington, District of Columbia8,4392.9×
Missouri8,2000.52×
Utah6,9460.8×
South Carolina6,5380.45×
Oklahoma6,1070.57×
Maine5,9621.72×
Vermont5,9123.47×
Kentucky5,7720.47×
Nevada5,2860.56×
Louisiana5,0430.4×
Alabama4,9530.37×
Rhode Island4,5481.47×
New Hampshire4,2131.1×
New Mexico3,9660.82×
Iowa3,6530.46×
Kansas3,5290.46×
Arkansas3,2460.41×
Idaho2,6530.55×
Mississippi2,3660.3×
Alaska2,2361.08×
Nebraska2,1790.45×
Montana2,1490.8×
Delaware1,4530.54×
West Virginia1,3790.31×
North Dakota7930.4×
South Dakota7890.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marimekko audience
BrandAffinityCategory
Turismo en Argentina8436.13×
Sveriges Television25.02×Technology & Electronics
Dog lovers3.67×Pets & Animals
Vehicles1.67×Cars & Mobility
Jazz music2.37×Music & Radio
Starbucks2.45×Food & Beverages
Flower2.42×Home & Garden
1080i2.93×Technology & Electronics
Classical music2.44×Music & Radio
Rock and roll2.44×Music & Radio
Helsinki19.21×Travel & Leisure
Tea2.42×Food & Beverages
Peter Thiel7.13×Business & Career
Meme2.17×Internet & Social Media
Comics2.46×Literature
Dog breed2.4×Pets & Animals
Heavy metal music2.12×Music & Radio
Rhythm and blues music1.89×Music & Radio
Danish design7.92×Home & Garden
Pizza Hut2.2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marimekko audience
TraitClusterScore
Design AffinityPREMIUM3.36
Quality AwarenessPREMIUM2.66
Luxury OrientationPREMIUM2.17
SustainabilityBALANCE1.84
CreativityOPEN1.79
DIY MentalityTHRILL1.72

Worldwide distribution

Worldwide audience distribution share by country for Marimekko
CountryShare
Japan28.7%
Finland13.6%
United States8.2%

See Marimekko audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Marimekko have in United States?

Marimekko has an estimated audience of 969,319 people in United States, concentrated in California and New York.

What is the gender split and age of Marimekko fans?

64.0% of Marimekko fans are female, 36.0% are male, with an average age of 37.9 years.

Which brands do Marimekko fans like most?

Marimekko fans show strongest brand affinity for Turismo en Argentina (8436.13×), Sveriges Television (25.02×), and Dog lovers (3.67×) over the country average.

Where do Marimekko fans live in United States?

Marimekko fans in United States are most concentrated in California (reach 184,318), New York (reach 145,918), and Texas (reach 52,496). These three regions account for the largest share of the active audience.

What other brands do Marimekko fans also like?

Beyond Marimekko itself, the audience over-indexes on Sveriges Television (25.02×), Dog lovers (3.67×), Vehicles (1.67×), and Jazz music (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marimekko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.