Rascasse Audience Intelligence

Marimekko Target Market in United States

A data profile of the people who buy, follow and care about Marimekko in United States — modelled from more than twelve digital signal sources. Marimekko has an estimated audience of 978,366 people in United States.

#2449among Brand in United States#1121in Home & Garden

The average Marimekko fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Turismo en Argentina, Sveriges Television, Dog lovers, with strongest over-indexing on Turismo en Argentina (8436.13× the country average).

Demographically, the Marimekko audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marimekko fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Turismo en Argentina.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marimekko profile in United States.

Audience size
978K
in United States
Gender
64.0%♀
36.0% male
Age
37.9
average years
Country rank
#24026
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marimekko

64.0% are female, 36.0% are male, average age 37.9.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Marimekko audience in United States
MetricValue
Female64.0%
Male36.0%
Average age37.9
Estimated audience size978,366
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Marimekko audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Marimekko audience comes from United States.

Worldwide audience distribution share by country for Marimekko
CountryShare
Japan28.6%
Finland13.9%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marimekko audience in United States is strongest.

Fig. 05

Top regions by affinity

Marimekko customers by region in United States
#RegionReachAffinity×
01Vermont~6K3.45×
02New York~100K2.65×
03Washington, District of Columbia~7K2.54×
04Massachusetts~40K2.31×
05Washington~40K2.06×
06Hawaii~8K1.95×
07Oregon~20K1.70×
08California~200K1.60×
09Maine~6K1.60×
10Minnesota~20K1.45×
11Rhode Island~4K1.32×
12Connecticut~10K1.30×
13New Jersey~30K1.20×
14New Hampshire~4K1.13×
15Alaska~2K1.09×
16Illinois~30K1.07×
17Maryland~20K1.01×
18Colorado~20K0.99×
19Virginia~20K0.96×
20Montana~2K0.91×
21Wisconsin~10K0.87×
22New Mexico~4K0.87×
23Utah~7K0.85×
24Michigan~20K0.82×
25Pennsylvania~30K0.80×
26North Dakota~2K0.77×
27Delaware~2K0.76×
28South Dakota~2K0.76×
29North Carolina~20K0.73×
30Arizona~10K0.72×
31Idaho~3K0.72×
32Georgia~20K0.68×
33West Virginia~3K0.67×
34Oklahoma~7K0.66×
35Nevada~6K0.66×
36Nebraska~3K0.65×
37Kansas~5K0.64×
38Iowa~5K0.63×
39Texas~50K0.62×
40Arkansas~5K0.62×
41Missouri~10K0.61×
42Ohio~20K0.60×
43Tennessee~10K0.60×
44Mississippi~5K0.60×
45Kentucky~7K0.59×
46Florida~40K0.56×
47Indiana~10K0.56×
48Louisiana~7K0.56×
49South Carolina~8K0.55×
50Alabama~7K0.52×
Fig. 06

Affinity by region

Affinity by region — Marimekko, United States
0.52×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marimekko audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marimekko audience
#·InterestCategoryAffinity×
01Turismo en ArgentinaTopic8436.13×
02Sveriges TelevisionTechnology & Electronics25.02×
03HelsinkiTravel & Leisure19.21×
04Fab.comHome & Garden12.78×
05Peter ThielBusiness & Career7.13×
06Dog loversPets & Animals3.67×
071080iTechnology & Electronics2.93×
08ComicsLiterature2.46×
09StarbucksFood & Beverages2.45×
10Classical musicMusic & Radio2.44×
11Rock and rollMusic & Radio2.44×
12FlowerHome & Garden2.42×
13TeaFood & Beverages2.42×
14Dog breedPets & Animals2.40×
15Jazz musicMusic & Radio2.37×
16Pizza HutFood & Beverages2.20×
17MemeInternet & Social Media2.17×
18Heavy metal musicMusic & Radio2.12×
19Rhythm and blues musicMusic & Radio1.89×
20VehiclesCars & Mobility1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marimekko audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marimekko audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.83×
Luxury OrientationPREMIUM2.10×
Quality AwarenessPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marimekko audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.77×
Family OrientationCONSERVATISM0.91×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marimekko's target market in United States?

Marimekko's target market in United States covers an estimated 978,366 people, concentrated in California and New York.

02

What is the gender split and age of Marimekko customers?

64.0% of the Marimekko audience are female, 36.0% are male, with an average age of 37.9 years.

03

Which brands do Marimekko fans like most?

Marimekko fans show strongest brand affinity for Turismo en Argentina (8436.13×), Sveriges Television (25.02×), and Dog lovers (3.67×) over the country average.

04

Where do Marimekko fans live in United States?

Marimekko fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marimekko fans also like?

Beyond Marimekko itself, the audience over-indexes on Sveriges Television (25.02×), Dog lovers (3.67×), Vehicles (1.67×), and Jazz music (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Marimekko audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marimekko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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