Helsinki Audience in United States

Helsinki logo

Helsinki has an estimated audience of 938,194 people in United States. 50.6% are female, 49.4% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: american psycho, Marimekko, Jason's Deli, Frank Gehry, Artek (company).

The average Helsinki fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include american psycho, Marimekko, Jason's Deli, with strongest over-indexing on american psycho (38.36× the country average). Demographically, the Helsinki audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Helsinki fans

Demographic split for Helsinki audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.4
Estimated audience size938,194

Audience persona

The typical Helsinki fan in United States is balanced, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for american psycho.

Top regions in United States

Top regions ranked by reach for Helsinki in United States
RegionReachAffinity
California139,2691.35×
Texas94,7041.17×
New York85,4641.63×
Florida65,2851.03×
Illinois37,2011.19×
Pennsylvania30,0970.95×
Virginia28,9011.26×
Washington28,6721.52×
Massachusetts27,2201.47×
North Carolina27,0190.96×
New Jersey27,0181.13×
Georgia26,4330.91×
Ohio23,5920.82×
Michigan20,1830.82×
Colorado20,1091.36×
Arizona17,9270.94×
Maryland16,3841.02×
Tennessee15,3070.81×
Minnesota14,3491.07×
Wisconsin13,5780.96×
Indiana13,5340.79×
Oregon13,3391.24×
Missouri12,9010.85×
Connecticut10,7711.14×
South Carolina10,5260.75×
Oklahoma9,0380.87×
Kentucky8,9540.76×
Utah8,3210.99×
Louisiana8,2750.68×
Alabama8,1920.63×
Nevada7,8820.87×
Washington, District of Columbia7,3292.6×
Kansas6,2610.85×
Arkansas5,9810.77×
Iowa5,9690.77×
Idaho4,6280.98×
Hawaii3,9910.99×
Maine3,9741.18×
New Mexico3,9540.84×
Mississippi3,8440.5×
New Hampshire3,7151.01×
Nebraska3,5110.75×
Rhode Island2,9710.99×
West Virginia2,6280.6×
Montana2,4860.96×
Alaska2,2791.14×
Vermont1,9671.19×
Delaware1,8730.72×
North Dakota1,4890.77×
South Dakota1,4800.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Helsinki audience
BrandAffinityCategory
american psycho38.36×Movies & TV
Marimekko27.57×Home & Garden
Jason's Deli10.39×Food & Beverages
Frank Gehry26.53×Arts & Culture
Artek (company)48.24×Home & Garden
Outdoor recreation1.52×Sports
Cheek (rapper)16.54×Music & Radio
KO KO MO18.15×Music & Radio
Oikotie Työpaikat47.02×
Finland6.64×Travel & Leisure
Harry Potter1.73×Movies & TV
The Tourist32.52×Movies & TV
Dutch Valley43.47×
Liiga41.52×Sports
Ladakh10.23×Travel & Leisure
Home Renovations3.78×Home & Garden
The Bridge (Danish/Swedish TV series)19.57×Movies & TV
Love Story (1970 film)7.41×Movies & TV
1080i2.02×Technology & Electronics
BESS13.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Helsinki audience
TraitClusterScore
Design AffinityPREMIUM4.97
Quality AwarenessPREMIUM2.04
TravellingTHRILL1.95
Career OrientationPOWER1.61
Luxury OrientationPREMIUM1.49
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Helsinki
CountryShare
Finland20.9%
United States8.2%
Sweden7.7%

See Helsinki audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Helsinki have in United States?

Helsinki has an estimated audience of 938,194 people in United States, concentrated in California and Texas.

What is the gender split and age of Helsinki fans?

50.6% of Helsinki fans are female, 49.4% are male, with an average age of 38.4 years.

Which brands do Helsinki fans like most?

Helsinki fans show strongest brand affinity for american psycho (38.36×), Marimekko (27.57×), and Jason's Deli (10.39×) over the country average.

Where do Helsinki fans live in United States?

Helsinki fans in United States are most concentrated in California (reach 139,269), Texas (reach 94,704), and New York (reach 85,464). These three regions account for the largest share of the active audience.

What other brands do Helsinki fans also like?

Beyond Helsinki itself, the audience over-indexes on Marimekko (27.57×), Jason's Deli (10.39×), Frank Gehry (26.53×), and Artek (company) (48.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Helsinki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.