Rascasse Audience Intelligence

Helsinki Audience in United States

A data profile of the people who buy, follow and care about Helsinki in United States — modelled from more than twelve digital signal sources. Helsinki has an estimated audience of 938,194 people in United States.

#319among City in United States#2255among POI in United States#1855in Travel & Leisure

The average Helsinki fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include american psycho, Marimekko, Jason's Deli, with strongest over-indexing on american psycho (38.36× the country average).

Demographically, the Helsinki audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Helsinki fan in United States is balanced, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for american psycho.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helsinki profile in United States.

Audience size
938K
in United States
Gender
50.6%♀
49.4% male
Age
38.4
average years
Country rank
#24707
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Helsinki fans

50.6% are female, 49.4% are male, average age 38.4.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Helsinki audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.4
Estimated audience size938,194
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Helsinki audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Helsinki audience comes from United States.

Worldwide audience distribution share by country for Helsinki
CountryShare
Finland20.7%
United States8.2%
Sweden7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helsinki audience in United States is strongest.

Fig. 05

Top regions by affinity

Helsinki fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.31×
02New York~80K1.55×
03Washington~30K1.46×
04Massachusetts~30K1.41×
05California~100K1.25×
06Colorado~20K1.24×
07Alaska~2K1.23×
08Vermont~2K1.23×
09Virginia~30K1.19×
10Oregon~10K1.17×
11Maine~4K1.17×
12Illinois~40K1.14×
13Connecticut~10K1.13×
14New Jersey~30K1.11×
15Texas~90K1.09×
16Minnesota~10K1.09×
17New Hampshire~4K1.05×
18Montana~3K1.04×
19Hawaii~4K1.03×
20Utah~9K1.02×
21Idaho~5K1.01×
22Rhode Island~3K1.01×
23Maryland~20K1.00×
24Florida~60K0.97×
25North Carolina~30K0.96×
26Wisconsin~10K0.95×
27Pennsylvania~30K0.93×
28Georgia~30K0.92×
29Arizona~20K0.90×
30New Mexico~4K0.87×
31Kansas~6K0.86×
32Oklahoma~9K0.85×
33Nevada~8K0.85×
34South Dakota~2K0.85×
35North Dakota~2K0.85×
36Tennessee~20K0.84×
37Missouri~10K0.83×
38Michigan~20K0.82×
39Arkansas~6K0.82×
40Nebraska~4K0.82×
41Iowa~6K0.81×
42Delaware~2K0.80×
43Kentucky~9K0.79×
44Ohio~20K0.78×
45Indiana~10K0.78×
46South Carolina~10K0.78×
47Louisiana~9K0.78×
48Alabama~10K0.75×
49Mississippi~6K0.71×
50West Virginia~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Helsinki, United States
0.71×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helsinki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helsinki audience
#·InterestCategoryAffinity×
01Technical University of DenmarkBusiness & Career52.20×
02ArtekHome & Garden48.24×
03Oikotie TyöpaikatTopic47.02×
04Dutch ValleyBrand43.47×
05LiigaSports41.52×
06american psychoMovies & TV38.36×
07The TouristMovies & TV32.52×
08MarimekkoHome & Garden27.57×
09Frank GehryArts & Culture26.53×
10The Bridge (Danish/Swedish TV series)Movies & TV19.57×
11KO KO MOMusic & Radio18.15×
12Cheek (rapper)Music & Radio16.54×
13Jason's DeliFood & Beverages10.39×
14LadakhTravel & Leisure10.23×
15Love Story (1970 film)Movies & TV7.41×
16FinlandTravel & Leisure6.64×
17Home RenovationsHome & Garden3.78×
181080iTechnology & Electronics2.02×
19Harry PotterMovies & TV1.73×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helsinki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helsinki audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.01×
Quality AwarenessPREMIUM1.84×
Luxury OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helsinki audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
TraditionCONSERVATISM0.75×
Convenience OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Helsinki have in United States?

Helsinki has an estimated audience of 938,194 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Helsinki fans?

50.6% of Helsinki fans are female, 49.4% are male, with an average age of 38.4 years.

03

Which brands do Helsinki fans like most?

Helsinki fans show strongest brand affinity for american psycho (38.36×), Marimekko (27.57×), and Jason's Deli (10.39×) over the country average.

04

Where do Helsinki fans live in United States?

Helsinki fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Helsinki fans also like?

Beyond Helsinki itself, the audience over-indexes on Marimekko (27.57×), Jason's Deli (10.39×), Frank Gehry (26.53×), and Artek (48.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Helsinki audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Helsinki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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