Rascasse Audience Intelligence

Helsinki Audience in Germany

A data profile of the people who buy, follow and care about Helsinki in Germany — modelled from more than twelve digital signal sources. Helsinki has an estimated audience of 582,193 people in Germany.

#183among City in Germany#855among POI in Germany#804in Travel & Leisure

The average Helsinki fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include F-Secure, Russian Empire, Marimekko, with strongest over-indexing on F-Secure (26.24× the country average).

Demographically, the Helsinki audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Helsinki fan in Germany is balanced, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for F-Secure.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helsinki profile in Germany.

Audience size
582K
in Germany
Gender
48.1%♀
51.9% male
Age
40.5
average years
Country rank
#10372
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Helsinki fans

48.1% are female, 51.9% are male, average age 40.5.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Helsinki audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age40.5
Estimated audience size582,193
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Helsinki audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Helsinki audience comes from Germany.

Worldwide audience distribution share by country for Helsinki
CountryShare
Finland20.7%
United States8.2%
Sweden7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helsinki audience in Germany is strongest.

Fig. 05

Top regions by affinity

Helsinki fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.41×
02Hamburg~20K1.29×
03Hessen~50K1.20×
04Bayern~100K1.18×
05Schleswig-Holstein~20K1.12×
06Baden-Württemberg~80K1.04×
07Nordrhein-Westfalen~100K0.99×
08Bremen~5K0.98×
09Brandenburg~20K0.95×
10Mecklenburg-Vorpommern~10K0.92×
11Niedersachsen~50K0.90×
12Sachsen~30K0.90×
13Rheinland-Pfalz~30K0.86×
14Saarland~6K0.80×
15Thüringen~10K0.78×
16Sachsen-Anhalt~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Helsinki, Germany
0.74×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helsinki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helsinki audience
#·InterestCategoryAffinity×
01F-SecureTechnology & Electronics26.24×
02ReimaKids & Family18.21×
03BenidormTravel & Leisure16.61×
04Russian EmpirePolitics & Society11.54×
05MarimekkoHome & Garden9.92×
06BergenTravel & Leisure8.85×
07Swedish languagePolitics & Society7.07×
08Nordic countriesTravel & Leisure3.71×
09Northern EuropePolitics & Society3.71×
10Baltic SeaTravel & Leisure3.44×
11SwedenTravel & Leisure3.19×
12FinlandTravel & Leisure2.96×
13RussiaTravel & Leisure2.28×
14Lieferando.deFood & Beverages2.07×
15Extreme metalMusic & Radio1.94×
16RyanairTravel & Leisure1.71×
17CanadaTravel & Leisure1.55×
18EurowingsTravel & Leisure1.53×
19HugendubelShopping1.53×
20Netto Marken-DiscountShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helsinki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helsinki audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.39×
Need for SecurityCONSERVATISM1.39×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helsinki audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
Social Media UsageJOY1.01×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Helsinki have in Germany?

Helsinki has an estimated audience of 582,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Helsinki fans?

48.1% of Helsinki fans are female, 51.9% are male, with an average age of 40.5 years.

03

Which brands do Helsinki fans like most?

Helsinki fans show strongest brand affinity for F-Secure (26.24×), Russian Empire (11.54×), and Marimekko (9.92×) over the country average.

04

Where do Helsinki fans live in Germany?

Helsinki fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Helsinki fans also like?

Beyond Helsinki itself, the audience over-indexes on Russian Empire (11.54×), Marimekko (9.92×), Lieferando.de (2.07×), and Reima (18.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Helsinki audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Helsinki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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