Helsinki Audience in Germany
Helsinki has an estimated audience of 582,193 people in Germany. 48.1% are female, 51.9% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: F-Secure, Russian Empire, Marimekko, Lieferando.de, Reima.
The average Helsinki fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include F-Secure, Russian Empire, Marimekko, with strongest over-indexing on F-Secure (26.24× the country average). Demographically, the Helsinki audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Helsinki fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 40.5 |
| Estimated audience size | 582,193 |
Audience persona
The typical Helsinki fan in Germany is balanced, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for F-Secure.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,220 | 1.01× |
| Bayern | 113,323 | 1.21× |
| Baden-Württemberg | 86,210 | 1.09× |
| Hessen | 55,417 | 1.25× |
| Niedersachsen | 51,419 | 0.91× |
| Berlin | 39,318 | 1.51× |
| Sachsen | 25,477 | 0.89× |
| Rheinland-Pfalz | 24,458 | 0.84× |
| Schleswig-Holstein | 22,340 | 1.07× |
| Hamburg | 17,484 | 1.33× |
| Brandenburg | 16,209 | 0.9× |
| Thüringen | 11,029 | 0.74× |
| Sachsen-Anhalt | 10,444 | 0.69× |
| Mecklenburg-Vorpommern | 9,784 | 0.88× |
| Saarland | 5,309 | 0.74× |
| Bremen | 4,699 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| F-Secure | 26.24× | Technology & Electronics |
| Russian Empire | 11.54× | Politics & Society |
| Marimekko | 9.92× | Home & Garden |
| Lieferando.de | 2.07× | Food & Beverages |
| Reima | 18.21× | Kids & Family |
| Swedish language | 7.07× | Politics & Society |
| Baltic Sea | 3.44× | Travel & Leisure |
| Natural World | 1.67× | Fashion & Accessoires |
| Netto Marken-Discount | 1.5× | Shopping |
| Ryanair | 1.71× | Travel & Leisure |
| Sweden | 3.19× | Travel & Leisure |
| Finland | 2.96× | Travel & Leisure |
| Nordic countries | 3.71× | Travel & Leisure |
| Extreme metal | 1.94× | Music & Radio |
| Northern Europe | 3.71× | Politics & Society |
| Eurowings | 1.53× | Travel & Leisure |
| Bergen | 8.85× | Travel & Leisure |
| Russia | 2.28× | Travel & Leisure |
| Canada | 1.55× | Travel & Leisure |
| Fiskars | 9.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Design Affinity | PREMIUM | 1.64 |
| Travelling | THRILL | 1.61 |
| Quality Awareness | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.42 |
| Need for Security | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Finland | 20.9% |
| United States | 8.2% |
| Sweden | 7.7% |
See Helsinki audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Helsinki have in Germany?
Helsinki has an estimated audience of 582,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Helsinki fans?
48.1% of Helsinki fans are female, 51.9% are male, with an average age of 40.5 years.
Which brands do Helsinki fans like most?
Helsinki fans show strongest brand affinity for F-Secure (26.24×), Russian Empire (11.54×), and Marimekko (9.92×) over the country average.
Where do Helsinki fans live in Germany?
Helsinki fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,220), Bayern (reach 113,323), and Baden-Württemberg (reach 86,210). These three regions account for the largest share of the active audience.
What other brands do Helsinki fans also like?
Beyond Helsinki itself, the audience over-indexes on Russian Empire (11.54×), Marimekko (9.92×), Lieferando.de (2.07×), and Reima (18.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Helsinki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.