Swedish language Audience in Germany
Swedish language has an estimated audience of 925,332 people in Germany. 76.0% are female, 24.0% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Real property, RTL Television, Western Union, Pets.
The average Swedish language fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Real property, RTL Television, with strongest over-indexing on Tagesschau (2.44× the country average). Demographically, the Swedish language audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Swedish language fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 41.7 |
| Estimated audience size | 925,332 |
Audience persona
The typical Swedish language fan in Germany is more female, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,703 | 1.01× |
| Bayern | 152,408 | 1.02× |
| Baden-Württemberg | 126,325 | 1× |
| Niedersachsen | 95,825 | 1.07× |
| Hessen | 72,827 | 1.03× |
| Berlin | 47,137 | 1.14× |
| Sachsen | 44,286 | 0.98× |
| Rheinland-Pfalz | 40,935 | 0.88× |
| Schleswig-Holstein | 38,076 | 1.15× |
| Hamburg | 26,630 | 1.27× |
| Brandenburg | 25,300 | 0.88× |
| Mecklenburg-Vorpommern | 20,658 | 1.17× |
| Sachsen-Anhalt | 18,918 | 0.79× |
| Thüringen | 18,433 | 0.78× |
| Saarland | 9,324 | 0.82× |
| Bremen | 7,952 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.44× | Movies & TV |
| Real property | 5.66× | Home & Garden |
| RTL Television | 4.05× | Movies & TV |
| Western Union | 4.8× | Business & Career |
| Pets | 1.72× | Pets & Animals |
| Satire | 3.83× | Literature |
| Do it yourself (DIY) | 1.9× | Home & Garden |
| Automobiles | 1.66× | Cars & Mobility |
| Scandinavia | 3.91× | Travel & Leisure |
| Primark | 2.19× | Shopping |
| IKEA | 1.51× | Home & Garden |
| Netto Marken-Discount | 1.57× | Shopping |
| Transfermarkt | 1.92× | Sports |
| Westdeutscher Rundfunk | 2.53× | Movies & TV |
| German television comedy | 3.82× | Movies & TV |
| Pandora | 3.49× | Fashion & Accessoires |
| Leggings | 2.93× | Fashion & Accessoires |
| Gina Tricot | 4.03× | Fashion & Accessoires |
| Wetter.com | 1.63× | Home & Garden |
| Cat food | 2.3× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Indulgence | JOY | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Creativity | OPEN | 1.18 |
| LGBTQ+ Identity | OPEN | 1.17 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 42.9% |
| Finland | 10.8% |
| Germany | 9.6% |
See Swedish language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Swedish language have in Germany?
Swedish language has an estimated audience of 925,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swedish language fans?
76.0% of Swedish language fans are female, 24.0% are male, with an average age of 41.7 years.
Which brands do Swedish language fans like most?
Swedish language fans show strongest brand affinity for Tagesschau (2.44×), Real property (5.66×), and RTL Television (4.05×) over the country average.
Where do Swedish language fans live in Germany?
Swedish language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,703), Bayern (reach 152,408), and Baden-Württemberg (reach 126,325). These three regions account for the largest share of the active audience.
What other brands do Swedish language fans also like?
Beyond Swedish language itself, the audience over-indexes on Real property (5.66×), RTL Television (4.05×), Western Union (4.8×), and Pets (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swedish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.