Swedish language Audience in United States
Swedish language has an estimated audience of 344,887 people in United States. 55.4% are female, 44.6% are male, average age 42.3. Top brand affinities: Nationality, Minnesota, Justice, Ethical living, Dental hygienist.
Top brand affinities include Nationality, Minnesota, Justice, with strongest over-indexing on Nationality (3.67× the country average). Demographically, the Swedish language audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Swedish language fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.3 |
| Estimated audience size | 344,887 |
Audience persona
The typical Swedish language fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.67× | Politics & Society |
| Minnesota | 1.68× | Travel & Leisure |
| Justice | 2.39× | Politics & Society |
| Ethical living | 22.82× | Politics & Society |
| Dental hygienist | 4.11× | Health |
| Nebraska | 1.61× | Travel & Leisure |
| Women's empowerment | 2.07× | Politics & Society |
| Nasal cavity | 3.89× | Health |
| Penn & Teller | 3.65× | Movies & TV |
| Electrolyte | 1.99× | Health |
| EShakti | 4.2× | Shopping |
| Bounce (film) | 4.97× | Movies & TV |
| JTV (Indonesia) | 2.06× | |
| Sailor | 1.88× | Travel & Leisure |
| Google Analytics | 1.85× | Internet & Social Media |
| Tierra Cali | 2.68× | Travel & Leisure |
| Solo climbing | 2.39× | Sports |
| CAC 40 | 1.78× | Business & Career |
| Temple Grandin | 2.51× | Literature |
| Erie County, New York | 2.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.2 |
| Travelling | THRILL | 1.91 |
| Urban Lifestyle | OPEN | 1.67 |
| Sports Activity | POWER | 1.61 |
| Luxury Orientation | PREMIUM | 1.6 |
| Spirituality | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 42.9% |
| Finland | 10.8% |
| Germany | 9.6% |
See Swedish language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Swedish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.