Swedish language Audience in United States
Swedish language has an estimated audience of 344,887 people in United States. 55.4% are female, 44.6% are male, average age 42.3. Top brand affinities: Stockholm, Baltic Sea, Paleolithic diet, Singer-songwriter, Made in USA.
Top brand affinities include Stockholm, Baltic Sea, Paleolithic diet, with strongest over-indexing on Stockholm (26.78× the country average). Demographically, the Swedish language audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Swedish language fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.3 |
| Estimated audience size | 344,887 |
Audience persona
The typical Swedish language fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Stockholm.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stockholm | 26.78× | Travel & Leisure |
| Baltic Sea | 22.82× | Travel & Leisure |
| Paleolithic diet | 4.97× | Health |
| Singer-songwriter | 1.77× | Music & Radio |
| Made in USA | 2.53× | Business & Career |
| Web server | 3.65× | Technology & Electronics |
| Ready-to-wear | 4.03× | Fashion & Accessoires |
| Livemusic | 2.14× | Music & Radio |
| FC Bayern Munich | 2.75× | Sports |
| Dentistry | 2.13× | Business & Career |
| J. C. Penney | 2× | Shopping |
| Real property | 2.08× | Home & Garden |
| Epic Games | 3.34× | Games |
| Genetics | 1.82× | Kids & Family |
| Standup paddleboarding | 3.4× | Sports |
| Chat room | 3.78× | Internet & Social Media |
| Hormone | 2.92× | Health |
| Nintendo | 2.78× | Games |
| Manchester United F.C. | 2.64× | Sports |
| Lane Bryant | 3.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.2 |
| Travelling | THRILL | 1.91 |
| Urban Lifestyle | OPEN | 1.67 |
| Sports Activity | POWER | 1.61 |
| Luxury Orientation | PREMIUM | 1.6 |
| Spirituality | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 42.9% |
| Finland | 10.8% |
| Germany | 9.6% |
See Swedish language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Swedish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.