Rascasse Audience Intelligence

Swedish language Audience in United States

A data profile of the people who buy, follow and care about Swedish language in United States — modelled from more than twelve digital signal sources. Swedish language has an estimated audience of 344,887 people in United States.

#94among Language in United States#12916among Topic in United States#2496in Politics & Society

The average Swedish language fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stockholm, Baltic Sea, Web server, with strongest over-indexing on Stockholm (25.9× the country average).

Demographically, the Swedish language audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swedish language fan in United States is more female, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Stockholm.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swedish language profile in United States.

Audience size
345K
in United States
Gender
55.4%♀
44.6% male
Age
42.3
average years
Country rank
#44976
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swedish language fans

55.4% are female, 44.6% are male, average age 42.3.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Swedish language audience in United States
MetricValue
Female55.4%
Male44.6%
Average age42.3
Estimated audience size344,887
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Swedish language audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Swedish language audience comes from United States.

Worldwide audience distribution share by country for Swedish language
CountryShare
Sweden42.9%
Finland10.8%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swedish language audience in United States is strongest.

Fig. 05

Top regions by affinity

Swedish language fans by region: top regions in United States
#RegionReachAffinity×
01Texas~30K1.16×
02Minnesota~6K1.16×
03Oklahoma~4K1.13×
04Utah~3K1.12×
05Virginia~9K1.10×
06Washington~8K1.10×
07Kansas~3K1.08×
08North Dakota<1K1.07×
09South Carolina~5K1.06×
10Oregon~4K1.05×
11Georgia~10K1.04×
12North Carolina~10K1.04×
13California~40K1.03×
14Idaho~2K1.03×
15Nebraska~2K1.03×
16Alaska<1K1.03×
17Pennsylvania~10K1.01×
18Illinois~10K1.01×
19Massachusetts~7K1.01×
20West Virginia~2K1.01×
21Maine~1K1.01×
22Montana<1K1.01×
23Colorado~5K1.00×
24Indiana~6K0.99×
25Wisconsin~5K0.99×
26Connecticut~3K0.99×
27Maryland~6K0.98×
28Missouri~5K0.98×
29Kentucky~4K0.98×
30Iowa~3K0.98×
31New Hampshire~1K0.98×
32Rhode Island~1K0.98×
33South Dakota<1K0.98×
34Nevada~3K0.97×
35Vermont<1K0.97×
36Florida~20K0.96×
37Ohio~10K0.96×
38Tennessee~7K0.96×
39Hawaii~1K0.96×
40New York~20K0.95×
41Arizona~7K0.95×
42Alabama~5K0.95×
43Mississippi~3K0.95×
44Delaware<1K0.95×
45New Jersey~8K0.94×
46Arkansas~3K0.94×
47New Mexico~2K0.94×
48Washington, District of Columbia<1K0.94×
49Michigan~8K0.93×
50Louisiana~4K0.92×
Fig. 06

Affinity by region

Affinity by region — Swedish language, United States
0.92×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swedish language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swedish language audience
#·InterestCategoryAffinity×
01StockholmTravel & Leisure25.90×
02Baltic SeaTravel & Leisure16.77×
03Berlin WallTravel & Leisure5.44×
04Web serverTechnology & Electronics5.27×
05Paleolithic dietHealth4.42×
06Ready-to-wearFashion & Accessoires3.87×
07Chat roomInternet & Social Media3.66×
08Megan FoxMovies & TV3.49×
09Lane BryantFashion & Accessoires3.13×
10Non-alcoholic beverageFood & Beverages3.00×
11Epic GamesGames2.95×
12NintendoGames2.66×
13Master of Business AdministrationBusiness & Career2.12×
14New York PostNews1.98×
15Rail transportTravel & Leisure1.91×
16PhilanthropyArts & Culture1.73×
17GeneticsKids & Family1.66×
18Subscription business modelShopping1.65×
19Trader Joe'sShopping1.57×
20J. C. PenneyShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swedish language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swedish language audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.52×
Urban LifestyleOPEN1.49×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swedish language audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.50×
SustainabilityBALANCE0.66×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swedish language have in United States?

Swedish language has an estimated audience of 344,887 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swedish language fans?

55.4% of Swedish language fans are female, 44.6% are male, with an average age of 42.3 years.

03

Which brands do Swedish language fans like most?

Swedish language fans show strongest brand affinity for Stockholm (25.9×), Baltic Sea (16.77×), and Web server (5.27×) over the country average.

04

Where do Swedish language fans live in United States?

Swedish language fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Swedish language fans also like?

Beyond Swedish language itself, the audience over-indexes on Baltic Sea (16.77×), Web server (5.27×), Paleolithic diet (4.42×), and Megan Fox (3.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Swedish language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swedish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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