Baltic Sea Audience in United States

Baltic Sea logo

Baltic Sea has an estimated audience of 1,604,666 people in United States. 58.8% are female, 41.2% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Aerie (American Eagle Outfitters), Aerie, Food and drink, Skirt, Hobby.

The average Baltic Sea fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aerie (American Eagle Outfitters), Aerie, Food and drink, with strongest over-indexing on Aerie (American Eagle Outfitters) (7.68× the country average). Demographically, the Baltic Sea audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Baltic Sea fans

Demographic split for Baltic Sea audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.7
Estimated audience size1,604,666

Audience persona

The typical Baltic Sea fan in United States is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Aerie (American Eagle Outfitters).

Top regions in United States

Top regions ranked by reach for Baltic Sea in United States
RegionReachAffinity
California166,8240.95×
Texas139,2711.01×
Florida99,3750.91×
New York81,2280.91×
Illinois56,1691.05×
Pennsylvania50,5770.94×
Virginia50,2951.29×
North Carolina44,1050.91×
Georgia43,5520.88×
Washington42,2951.31×
Ohio41,2460.83×
Michigan41,0600.98×
Massachusetts35,3711.12×
New Jersey34,3650.84×
Colorado29,4181.16×
Minnesota28,6831.25×
Arizona28,2050.86×
Tennessee27,4720.85×
Maryland27,2150.99×
Wisconsin26,6991.11×
Indiana25,6570.88×
Missouri25,6000.99×
South Carolina22,0230.91×
Oregon21,7821.18×
Utah17,6941.23×
Kentucky17,5260.87×
Alabama17,2710.77×
Connecticut17,0791.06×
Louisiana16,1270.78×
Oklahoma15,0350.84×
Kansas13,1601.04×
Iowa12,0920.91×
Nevada11,1850.72×
Arkansas9,9890.76×
Idaho8,9601.11×
Mississippi8,5140.64×
Nebraska8,1671.01×
New Hampshire7,6801.21×
Maine7,0771.23×
New Mexico6,9900.87×
Hawaii6,6380.96×
West Virginia6,4940.87×
Washington, District of Columbia6,1311.27×
Montana5,4501.22×
Alaska4,9171.43×
Rhode Island4,8930.96×
North Dakota3,9601.2×
South Dakota3,7721.02×
Vermont3,5271.25×
Delaware3,2930.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baltic Sea audience
BrandAffinityCategory
Aerie (American Eagle Outfitters)7.68×
Aerie6.8×Shopping
Food and drink1.61×Food & Beverages
Skirt3.76×Fashion & Accessoires
Hobby2.42×Home & Garden
Food1.65×Food & Beverages
Image sensor3.65×Technology & Electronics
Jewelry2.08×Fashion & Accessoires
Toddler3.38×Kids & Family
Women's clothing2.33×Fashion & Accessoires
Photographic film2.92×Technology & Electronics
Gown3.75×Fashion & Accessoires
Infant clothing3.79×Kids & Family
Dresses2.45×Fashion & Accessoires
Boutiques2.32×Fashion & Accessoires
U.S. state1.9×Travel & Leisure
Motherhood2×Kids & Family
Celebrity1.92×Movies & TV
Child1.83×Kids & Family
Bride3.66×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baltic Sea audience
TraitClusterScore
Design AffinityPREMIUM1.9
Luxury OrientationPREMIUM1.76
SustainabilityBALANCE1.7
TravellingTHRILL1.59
Sports ActivityPOWER1.49
PatriotismCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Baltic Sea
CountryShare
Germany17.5%
Sweden12.2%
Poland10.5%

See Baltic Sea audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Baltic Sea have in United States?

Baltic Sea has an estimated audience of 1,604,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Baltic Sea fans?

58.8% of Baltic Sea fans are female, 41.2% are male, with an average age of 37.7 years.

Which brands do Baltic Sea fans like most?

Baltic Sea fans show strongest brand affinity for Aerie (American Eagle Outfitters) (7.68×), Aerie (6.8×), and Food and drink (1.61×) over the country average.

Where do Baltic Sea fans live in United States?

Baltic Sea fans in United States are most concentrated in California (reach 166,824), Texas (reach 139,271), and Florida (reach 99,375). These three regions account for the largest share of the active audience.

What other brands do Baltic Sea fans also like?

Beyond Baltic Sea itself, the audience over-indexes on Aerie (6.8×), Food and drink (1.61×), Skirt (3.76×), and Hobby (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baltic Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.