Rascasse Audience Intelligence

Baltic Sea Audience in United States

A data profile of the people who buy, follow and care about Baltic Sea in United States — modelled from more than twelve digital signal sources. Baltic Sea has an estimated audience of 1,604,666 people in United States.

#147among Region in United States#1373among POI in United States#1279in Travel & Leisure

The average Baltic Sea fan in United States is 37.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Aerie (American Eagle Outfitters), Aerie, Food and drink, with strongest over-indexing on Aerie (American Eagle Outfitters) (7.68× the country average).

Demographically, the Baltic Sea audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baltic Sea fan in United States is more female, around 37.7 years old, with strong Creativity tendencies and a notable affinity for Aerie (American Eagle Outfitters).

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baltic Sea profile in United States.

Audience size
1.6M
in United States
Gender
58.8%♀
41.2% male
Age
37.7
average years
Country rank
#16873
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baltic Sea fans

58.8% are female, 41.2% are male, average age 37.7.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Baltic Sea audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.7
Estimated audience size1,604,666
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Baltic Sea audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Baltic Sea audience comes from United States.

Worldwide audience distribution share by country for Baltic Sea
CountryShare
Germany17.5%
Sweden12.2%
Poland10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baltic Sea audience in United States is strongest.

Fig. 05

Top regions by affinity

Baltic Sea fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~5K1.38×
02Minnesota~30K1.37×
03Alaska~5K1.37×
04Virginia~50K1.32×
05Montana~6K1.25×
06Utah~20K1.21×
07New Hampshire~8K1.20×
08North Dakota~4K1.20×
09Washington~40K1.19×
10Maine~7K1.19×
11Wisconsin~30K1.15×
12Vermont~3K1.15×
13Nebraska~9K1.12×
14Texas~200K1.11×
15Oregon~20K1.11×
16Idaho~9K1.10×
17Washington, District of Columbia~5K1.08×
18Colorado~30K1.07×
19Kansas~10K1.05×
20Massachusetts~30K1.04×
21Connecticut~20K1.01×
22Missouri~30K0.99×
23South Carolina~20K0.99×
24Rhode Island~5K0.99×
25Michigan~40K0.98×
26Illinois~50K0.97×
27Iowa~10K0.95×
28Pennsylvania~50K0.94×
29Hawaii~7K0.94×
30Kentucky~20K0.92×
31West Virginia~7K0.91×
32Indiana~30K0.90×
33Maryland~20K0.90×
34Oklahoma~20K0.90×
35New Mexico~7K0.90×
36California~200K0.87×
37North Carolina~40K0.87×
38Georgia~40K0.86×
39Tennessee~30K0.84×
40Florida~90K0.82×
41Ohio~40K0.82×
42Arizona~30K0.82×
43Delaware~4K0.82×
44Alabama~20K0.80×
45Louisiana~20K0.80×
46Arkansas~10K0.80×
47New York~70K0.79×
48New Jersey~30K0.79×
49Mississippi~10K0.73×
50Nevada~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Baltic Sea, United States
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baltic Sea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baltic Sea audience
#·InterestCategoryAffinity×
01Aerie (American Eagle Outfitters)Brand7.68×
02AerieShopping6.80×
03Infant clothingKids & Family3.79×
04SkirtFashion & Accessoires3.76×
05GownFashion & Accessoires3.75×
06BrideKids & Family3.66×
07Image sensorTechnology & Electronics3.65×
08ToddlerKids & Family3.38×
09Photographic filmTechnology & Electronics2.92×
10DressesFashion & Accessoires2.45×
11HobbyHome & Garden2.42×
12Women's clothingFashion & Accessoires2.33×
13BoutiquesFashion & Accessoires2.32×
14JewelryFashion & Accessoires2.08×
15MotherhoodKids & Family2.00×
16CelebrityMovies & TV1.92×
17U.S. stateTravel & Leisure1.90×
18ChildKids & Family1.83×
19FoodFood & Beverages1.65×
20Food and drinkFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baltic Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baltic Sea audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.00×
IndividualismJOY1.86×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baltic Sea audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Career OrientationPOWER0.88×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baltic Sea have in United States?

Baltic Sea has an estimated audience of 1,604,666 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Baltic Sea fans?

58.8% of Baltic Sea fans are female, 41.2% are male, with an average age of 37.7 years.

03

Which brands do Baltic Sea fans like most?

Baltic Sea fans show strongest brand affinity for Aerie (American Eagle Outfitters) (7.68×), Aerie (6.8×), and Food and drink (1.61×) over the country average.

04

Where do Baltic Sea fans live in United States?

Baltic Sea fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Baltic Sea fans also like?

Beyond Baltic Sea itself, the audience over-indexes on Aerie (6.8×), Food and drink (1.61×), Skirt (3.76×), and Hobby (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Baltic Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baltic Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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