Hobby Audience in United States

Hobby logo

Hobby has an estimated audience of 78,772,844 people in United States. 58.1% are female, 41.9% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Photographic film, Sneaker collecting, Image sensor, NBA playoffs, Kitchenware.

The average Hobby fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Photographic film, Sneaker collecting, Image sensor, with strongest over-indexing on Photographic film (1.97× the country average). Demographically, the Hobby audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hobby fans

Demographic split for Hobby audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.7
Estimated audience size78,772,844

Audience persona

The typical Hobby fan in United States is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Photographic film.

Top regions in United States

Top regions ranked by reach for Hobby in United States
RegionReachAffinity
California10,557,1941.22×
Texas9,655,1511.43×
Florida5,811,4591.09×
New York4,022,5090.91×
Georgia2,850,6201.17×
Illinois2,668,8281.02×
North Carolina2,644,8441.12×
Pennsylvania2,451,5880.92×
Ohio2,412,8740.99×
Michigan2,030,3380.99×
Virginia1,960,2091.02×
New Jersey1,876,8320.94×
Arizona1,766,8571.1×
Tennessee1,748,0151.11×
Washington1,654,6551.05×
Indiana1,601,3681.11×
Maryland1,385,9491.02×
Missouri1,323,1211.04×
Massachusetts1,271,2860.82×
South Carolina1,252,7811.06×
Alabama1,227,2811.12×
Louisiana1,166,1631.15×
Wisconsin1,153,5260.97×
Colorado1,149,1330.93×
Kentucky1,121,4511.14×
Minnesota1,104,0270.98×
Oklahoma1,054,4711.21×
Oregon871,1480.96×
Utah783,4741.11×
Arkansas782,5921.21×
Nevada782,2121.03×
Mississippi734,0971.13×
Kansas705,3071.14×
Iowa669,5811.03×
Connecticut663,9870.84×
Nebraska438,1161.11×
New Mexico412,4801.04×
Idaho389,5080.99×
West Virginia378,9711.03×
Hawaii339,6541×
New Hampshire229,6990.74×
Maine211,0660.75×
Rhode Island197,6930.79×
Delaware188,5550.87×
Washington, District of Columbia182,0780.77×
South Dakota179,3540.98×
North Dakota166,8621.03×
Montana166,5960.76×
Alaska124,9860.74×
Wyoming87,9170.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobby audience
BrandAffinityCategory
Photographic film1.97×Technology & Electronics
Sneaker collecting2.51×Fashion & Accessoires
Image sensor2.05×Technology & Electronics
NBA playoffs1.79×Sports
Kitchenware1.83×Home & Garden
Nike1.6×Fashion & Accessoires
NBA Finals1.57×Sports
Anime convention1.94×Literature
Healthy habits1.66×Health
Streetwear1.56×Fashion & Accessoires
Sportswear (fashion)2.66×Fashion & Accessoires
New Balance1.71×Fashion & Accessoires
YouTube Music1.59×Internet & Social Media
LongHorn Steakhouse1.9×Food & Beverages
Anime and manga fandom1.71×Literature
Gift shop1.95×Home & Garden
Men's Fitness1.56×Sports
Pottery Barn1.53×Home & Garden
Vintage clothing1.51×Fashion & Accessoires
Anthropologie1.7×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobby audience
TraitClusterScore
Price SensitivityPREMIUM1.06
Social Media UsageJOY1.04
Early Adopter MentalityPOWER1.02
CreativityOPEN1.01
Healthy LifestyleBALANCE1
SustainabilityBALANCE0.99

Worldwide distribution

Worldwide audience distribution share by country for Hobby
CountryShare
United States21.7%
China7.4%
Japan6.0%

See Hobby audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hobby have in United States?

Hobby has an estimated audience of 78,772,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Hobby fans?

58.1% of Hobby fans are female, 41.9% are male, with an average age of 40.7 years.

Which brands do Hobby fans like most?

Hobby fans show strongest brand affinity for Photographic film (1.97×), Sneaker collecting (2.51×), and Image sensor (2.05×) over the country average.

Where do Hobby fans live in United States?

Hobby fans in United States are most concentrated in California (reach 10,557,194), Texas (reach 9,655,151), and Florida (reach 5,811,459). These three regions account for the largest share of the active audience.

What other brands do Hobby fans also like?

Beyond Hobby itself, the audience over-indexes on Sneaker collecting (2.51×), Image sensor (2.05×), NBA playoffs (1.79×), and Kitchenware (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.