Rascasse Audience Intelligence

Hobby Audience in United States

A data profile of the people who buy, follow and care about Hobby in United States — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 78,772,844 people in United States.

#118among Topic in United States#10in Home & Garden

The average Hobby fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photographic film, Sneaker collecting, Image sensor, with strongest over-indexing on Photographic film (1.97× the country average).

Demographically, the Hobby audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hobby fan in United States is more female, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Photographic film.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hobby profile in United States.

Audience size
78.8M
in United States
Gender
58.1%♀
41.9% male
Age
40.7
average years
Country rank
#149
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobby fans

58.1% are female, 41.9% are male, average age 40.7.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Hobby audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.7
Estimated audience size78,772,844
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Hobby audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Hobby audience comes from United States.

Worldwide audience distribution share by country for Hobby
CountryShare
United States21.7%
China7.4%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hobby audience in United States is strongest.

Fig. 05

Top regions by affinity

Hobby fans by region: top regions in United States
#RegionReachAffinity×
01Texas~9M1.34×
02Arkansas~800K1.26×
03Oklahoma~1M1.21×
04Mississippi~800K1.21×
05Louisiana~1M1.19×
06Kansas~700K1.19×
07California~10M1.17×
08Nebraska~500K1.15×
09Alabama~1.5M1.14×
10Kentucky~1M1.13×
11North Dakota~200K1.13×
12Georgia~2.5M1.12×
13South Dakota~200K1.11×
14North Carolina~2.5M1.10×
15Indiana~1.5M1.10×
16Utah~800K1.10×
17Missouri~1.5M1.07×
18Tennessee~1.5M1.06×
19South Carolina~1.5M1.06×
20Iowa~700K1.06×
21Arizona~1.5M1.04×
22New Mexico~400K1.04×
23West Virginia~400K1.04×
24Virginia~2M1.03×
25Idaho~400K1.02×
26Florida~5.5M1.01×
27Hawaii~300K1.00×
28Illinois~2.5M0.99×
29Maryland~1.5M0.99×
30Nevada~800K0.99×
31Ohio~2.5M0.98×
32Michigan~2M0.97×
33Wisconsin~1M0.97×
34Washington~1.5M0.96×
35Minnesota~1M0.96×
36Pennsylvania~2.5M0.94×
37Delaware~200K0.94×
38New Jersey~2M0.92×
39Oregon~800K0.92×
40New York~4M0.89×
41Colorado~1M0.88×
42Wyoming~100K0.84×
43Montana~200K0.83×
44Connecticut~700K0.82×
45Alaska~100K0.82×
46Rhode Island~200K0.81×
47Massachusetts~1M0.78×
48Maine~200K0.77×
49New Hampshire~200K0.76×
50Washington, District of Columbia~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Hobby, United States
0.73×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hobby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hobby audience
#·InterestCategoryAffinity×
01Tammy BaldwinPolitics & Society11.19×
02Sportswear (fashion)Fashion & Accessoires2.66×
03Sneaker collectingFashion & Accessoires2.51×
04Giannis AntetokounmpoSports2.19×
05Image sensorTechnology & Electronics2.05×
06Photographic filmTechnology & Electronics1.97×
07Gift shopHome & Garden1.95×
08Anime conventionLiterature1.94×
09LongHorn SteakhouseFood & Beverages1.90×
10KitchenwareHome & Garden1.83×
11NBA playoffsSports1.79×
12Anime and manga fandomLiterature1.71×
13New BalanceFashion & Accessoires1.71×
14AnthropologieShopping1.70×
15Healthy habitsHealth1.66×
16NikeFashion & Accessoires1.60×
17YouTube MusicInternet & Social Media1.59×
18NBA FinalsSports1.57×
19StreetwearFashion & Accessoires1.56×
20Men's FitnessSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobby audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
Design AffinityPREMIUM1.22×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobby audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Quality AwarenessPREMIUM0.80×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hobby have in United States?

Hobby has an estimated audience of 78,772,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hobby fans?

58.1% of Hobby fans are female, 41.9% are male, with an average age of 40.7 years.

03

Which brands do Hobby fans like most?

Hobby fans show strongest brand affinity for Photographic film (1.97×), Sneaker collecting (2.51×), and Image sensor (2.05×) over the country average.

04

Where do Hobby fans live in United States?

Hobby fans in United States are most concentrated in California (reach ~10M), Texas (reach ~9M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hobby fans also like?

Beyond Hobby itself, the audience over-indexes on Sneaker collecting (2.51×), Image sensor (2.05×), Tammy Baldwin (11.19×), and NBA playoffs (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hobby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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