Hobby Audience in Italy
Hobby has an estimated audience of 15,963,346 people in Italy. 53.0% are female, 47.0% are male, average age 42.7. Top regions: Lombardy, Lazio, Campania.
The average Hobby fan in Italy is 42.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Hobby audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Category: Home & Garden · Type: Topic
Demographics of Hobby fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.7 |
| Estimated audience size | 15,963,346 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,484,574 | 1.24× |
| Lazio | 2,407,234 | 1.23× |
| Campania | 2,153,088 | 1.2× |
| Sicilia | 1,621,648 | 1.17× |
| Emilia-Romagna | 1,402,181 | 1.08× |
| Veneto | 1,338,927 | 1.06× |
| Piedmont | 1,234,804 | 1.05× |
| Puglia | 1,226,042 | 1.12× |
| Tuscany | 1,055,988 | 1× |
| Calabria | 539,611 | 1.1× |
| Sardinia | 434,198 | 0.97× |
| Liguria | 387,682 | 0.87× |
| Marche | 376,030 | 0.95× |
| Abruzzo | 369,710 | 1.05× |
| Trentino-Alto Adige/Südtirol | 308,631 | 1.02× |
| Friuli-Venezia Giulia | 282,920 | 0.94× |
| Umbria | 235,698 | 0.91× |
| Basilicata | 110,002 | 0.75× |
| Molise | 56,298 | 0.74× |
| Aosta Valley | 22,535 | 0.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Risk Appetite | THRILL | 1.25 |
| DIY Mentality | THRILL | 1.12 |
| Social Media Usage | JOY | 1.04 |
| Creativity | OPEN | 1.02 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
See Hobby audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.