Hobby Audience in France
Hobby has an estimated audience of 10,644,929 people in France. 57.2% are female, 42.8% are male, average age 42.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Optics, Mammal, Photographic film, Ornamental plant, Insect.
The average Hobby fan in France is 42.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Optics, Mammal, Photographic film, with strongest over-indexing on Optics (1.76× the country average). Demographically, the Hobby audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hobby fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.2 |
| Estimated audience size | 10,644,929 |
Audience persona
The typical Hobby fan in France is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Optics.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,221,662 | 1.17× |
| Auvergne-Rhône-Alpes | 1,346,849 | 1.07× |
| Hauts-de-France | 1,054,979 | 1.13× |
| Occitanie | 952,658 | 1.04× |
| Grand Est | 946,454 | 1.1× |
| Nouvelle-Aquitaine | 940,340 | 1× |
| Provence-Alpes-Côte d'Azur | 756,571 | 0.96× |
| Pays de la Loire | 556,159 | 0.94× |
| Normandy | 541,126 | 1.04× |
| Brittany | 463,617 | 0.89× |
| Bourgogne-Franche-Comté | 435,722 | 1.01× |
| Centre-Val de Loire | 402,247 | 1× |
| Corsica | 33,993 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Optics | 1.76× | Health |
| Mammal | 1.54× | Pets & Animals |
| Photographic film | 1.65× | Technology & Electronics |
| Ornamental plant | 1.53× | Home & Garden |
| Insect | 1.53× | Pets & Animals |
| Visual arts | 1.53× | Business & Career |
| Humorism | 1.54× | Literature |
| Michel Sardou | 1.68× | Music & Radio |
| Patrick Bruel | 1.54× | Music & Radio |
| Renaud | 1.52× | Music & Radio |
| Felis | 1.51× | Pets & Animals |
| Magic (paranormal) | 1.55× | Politics & Society |
| Publishing | 1.51× | Literature |
| Live television | 1.56× | Movies & TV |
| Divination | 1.56× | Health |
| Permaculture | 1.53× | Home & Garden |
| Fortune-telling | 1.53× | Health |
| Marianne (magazine) | 1.54× | News |
| Patrick Sébastien | 1.61× | Movies & TV |
| Wild fisheries | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.33 |
| Extroversion | THRILL | 1.32 |
| DIY Mentality | THRILL | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Design Affinity | PREMIUM | 1.07 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
See Hobby audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Hobby have in France?
Hobby has an estimated audience of 10,644,929 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Hobby fans?
57.2% of Hobby fans are female, 42.8% are male, with an average age of 42.2 years.
Which brands do Hobby fans like most?
Hobby fans show strongest brand affinity for Optics (1.76×), Mammal (1.54×), and Photographic film (1.65×) over the country average.
Where do Hobby fans live in France?
Hobby fans in France are most concentrated in Île-de-France (reach 2,221,662), Auvergne-Rhône-Alpes (reach 1,346,849), and Hauts-de-France (reach 1,054,979). These three regions account for the largest share of the active audience.
What other brands do Hobby fans also like?
Beyond Hobby itself, the audience over-indexes on Mammal (1.54×), Photographic film (1.65×), Ornamental plant (1.53×), and Insect (1.53×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.