A data profile of the people who buy, follow and care about Optics in France — modelled from more than twelve digital signal sources. Optics has an estimated audience of 9,006,640 people in France.
Optics has an estimated audience of 9,006,640 people in France. 55.9% are female, 44.1% are male, average age 43.1. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (226.46× the country average).
Demographically, the Optics audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Optics fan in France is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Optics profile in France.
55.9% are female, 44.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.1 |
| Estimated audience size | 9,006,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Optics audience comes from France.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 226.46× | ||
| 02 | Selfridges | Shopping | 214.25× | ||
| 03 | Christmas Gift | Kids & Family | 37.31× | ||
| 04 | Christmas tree | Kids & Family | 24.39× | ||
| 05 | Plants vs. Zombies | Games | 19.42× | ||
| 06 | Kitchen garden | Home & Garden | 15.04× | ||
| 07 | Zoom lens | Technology & Electronics | 14.43× | ||
| 08 | Broadcasting of sports events | Movies & TV | 13.95× | ||
| 09 | Girl power | Politics & Society | 13.60× | ||
| 10 | Dentistry | Business & Career | 12.87× | ||
| 11 | Breast Cancer awareness | Health | 12.48× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 9.42× | ||
| 13 | Hormone | Health | 9.34× | ||
| 14 | New Testament | Politics & Society | 7.25× | ||
| 15 | Sustainable products | Politics & Society | 6.50× | ||
| 16 | Improvisation | Music & Radio | 5.11× | ||
| 17 | Permanent residency | Business & Career | 4.07× | ||
| 18 | Hobby | Home & Garden | 1.76× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | Indeed.com | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.42× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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