A data profile of the people who buy, follow and care about Optics in Canada — modelled from more than twelve digital signal sources. Optics has an estimated audience of 5,489,870 people in Canada.
The average Optics fan in Canada is 41.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Eyewear, Non-alcoholic beverage, with strongest over-indexing on Real property (1.66× the country average).
Demographically, the Optics audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Optics fan in Canada is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Optics profile in Canada.
56.0% are female, 44.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.9 |
| Estimated audience size | 5,489,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Optics audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
Where the Optics audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.63× | |
| 02 | Alberta | ~1M | 1.60× | |
| 03 | Ontario | ~3.5M | 1.55× | |
| 04 | Manitoba | ~200K | 1.07× | |
| 05 | Prince Edward Island | ~30K | 0.95× | |
| 06 | Saskatchewan | ~200K | 0.92× | |
| 07 | Newfoundland and Labrador | ~80K | 0.90× | |
| 08 | New Brunswick | ~100K | 0.89× | |
| 09 | Nova Scotia | ~100K | 0.86× | |
| 10 | Quebec | ~1M | 0.85× |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.60× | ||
| 02 | Scentsy | Home & Garden | 2.26× | ||
| 03 | Diplomacy | Politics & Society | 2.08× | ||
| 04 | Duvet | Home & Garden | 1.87× | ||
| 05 | Eyewear | Fashion & Accessoires | 1.85× | ||
| 06 | Mineral water | Food & Beverages | 1.82× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.80× | ||
| 08 | Computer-aided design | Technology & Electronics | 1.76× | ||
| 09 | Minnesota Wild | Sports | 1.75× | ||
| 10 | Holiday Inn Express | Travel & Leisure | 1.73× | ||
| 11 | Contact lens | Health | 1.67× | ||
| 12 | Real property | Home & Garden | 1.66× | ||
| 13 | Blanket | Home & Garden | 1.64× | ||
| 14 | Chandelier | Home & Garden | 1.64× | ||
| 15 | Cappuccino | Food & Beverages | 1.63× | ||
| 16 | Bored Panda | Internet & Social Media | 1.61× | ||
| 17 | Bohemianism | Fashion & Accessoires | 1.57× | ||
| 18 | SpaceX | Cars & Mobility | 1.56× | ||
| 19 | Malt whisky | Food & Beverages | 1.54× | ||
| 20 | Heartland (Canadian TV series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.22× | |
| Extroversion | THRILL | 1.20× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× |
Optics has an estimated audience of 5,489,870 people in Canada, concentrated in Ontario and British Columbia.
56.0% of Optics fans are female, 44.0% are male, with an average age of 41.9 years.
Optics fans show strongest brand affinity for Real property (1.66×), Eyewear (1.85×), and Non-alcoholic beverage (1.8×) over the country average.
Optics fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Optics itself, the audience over-indexes on Eyewear (1.85×), Non-alcoholic beverage (1.8×), Blanket (1.64×), and Cappuccino (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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