Optics Audience in Canada
Optics has an estimated audience of 5,489,870 people in Canada. 56.0% are female, 44.0% are male, average age 41.9. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Eyewear, Non-alcoholic beverage, Blanket, Cappuccino.
The average Optics fan in Canada is 41.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Eyewear, Non-alcoholic beverage, with strongest over-indexing on Real property (1.66× the country average). Demographically, the Optics audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Optics fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.9 |
| Estimated audience size | 5,489,870 |
Audience persona
The typical Optics fan in Canada is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,570,402 | 1.55× |
| British Columbia | 1,337,493 | 1.63× |
| Quebec | 1,115,622 | 0.85× |
| Alberta | 1,085,541 | 1.6× |
| Manitoba | 219,679 | 1.07× |
| Saskatchewan | 159,817 | 0.92× |
| Nova Scotia | 140,255 | 0.86× |
| New Brunswick | 113,038 | 0.89× |
| Newfoundland and Labrador | 75,561 | 0.9× |
| Prince Edward Island | 25,553 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.66× | Home & Garden |
| Eyewear | 1.85× | Fashion & Accessoires |
| Non-alcoholic beverage | 1.8× | Food & Beverages |
| Blanket | 1.64× | Home & Garden |
| Cappuccino | 1.63× | Food & Beverages |
| Mineral water | 1.82× | Food & Beverages |
| Bored Panda | 1.61× | Internet & Social Media |
| Bohemianism | 1.57× | Fashion & Accessoires |
| Minnesota Wild | 1.75× | Sports |
| Computer-aided design | 1.76× | Technology & Electronics |
| Contact lens | 1.67× | Health |
| Scentsy | 2.26× | Home & Garden |
| Italo disco | 2.6× | Music & Radio |
| Duvet | 1.87× | Home & Garden |
| Chandelier | 1.64× | Home & Garden |
| Malt whisky | 1.54× | Food & Beverages |
| Holiday Inn Express | 1.73× | Travel & Leisure |
| Diplomacy | 2.08× | Politics & Society |
| SpaceX | 1.56× | Cars & Mobility |
| Heartland (Canadian TV series) | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Extroversion | THRILL | 1.2 |
| Individualism | JOY | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Career Orientation | POWER | 1.13 |
| Community Orientation | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
See Optics audiences in other countries
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Optics have in Canada?
Optics has an estimated audience of 5,489,870 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Optics fans?
56.0% of Optics fans are female, 44.0% are male, with an average age of 41.9 years.
Which brands do Optics fans like most?
Optics fans show strongest brand affinity for Real property (1.66×), Eyewear (1.85×), and Non-alcoholic beverage (1.8×) over the country average.
Where do Optics fans live in Canada?
Optics fans in Canada are most concentrated in Ontario (reach 3,570,402), British Columbia (reach 1,337,493), and Quebec (reach 1,115,622). These three regions account for the largest share of the active audience.
What other brands do Optics fans also like?
Beyond Optics itself, the audience over-indexes on Eyewear (1.85×), Non-alcoholic beverage (1.8×), Blanket (1.64×), and Cappuccino (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.