Optics Audience in Spain
Optics has an estimated audience of 7,620,231 people in Spain. 57.4% are female, 42.6% are male, average age 46.6. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Aldi, Dentistry.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Optics audience skews more female with an average age of 46.6, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Health · Type: Topic
Demographics of Optics fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 46.6 |
| Estimated audience size | 7,620,231 |
Audience persona
The typical Optics fan in Spain is more female, around 46.6 years old, with strong DIY Mentality tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.19× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.87× | Shopping |
| Dentistry | 4.32× | Business & Career |
| Julio Iglesias | 2.4× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| TripAdvisor | 2.9× | Travel & Leisure |
| Movistar | 2.22× | Technology & Electronics |
| CAC 40 | 2.59× | Business & Career |
| Oncology | 5.64× | Health |
| Stradivarius | 2.15× | Shopping |
| 1.61× | Internet & Social Media | |
| Conforama | 2.67× | Home & Garden |
| IBEX 35 | 1.73× | Business & Career |
| Orange | 2.42× | Technology & Electronics |
| Mapfre | 2.23× | Business & Career |
| Kundalini yoga | 4.07× | Health |
| Formentera | 4.37× | Travel & Leisure |
| Girona | 2.43× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Travelling | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.08 |
| Creativity | OPEN | 1.04 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
See Optics audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.