A data profile of the people who buy, follow and care about Optics in Spain — modelled from more than twelve digital signal sources. Optics has an estimated audience of 7,620,231 people in Spain.
Optics has an estimated audience of 7,620,231 people in Spain. 57.4% are female, 42.6% are male, average age 46.6. Top brand affinities: Iberia (airline), WhatsApp, IBEX 35, Aldi, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, IBEX 35, with strongest over-indexing on Iberia (airline) (2.31× the country average).
Demographically, the Optics audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Optics fan in Spain is more female, around 46.6 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Optics profile in Spain.
57.4% are female, 42.6% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 46.6 |
| Estimated audience size | 7,620,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Optics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.92× | ||
| 02 | Refrigerator | Home & Garden | 2.78× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.74× | ||
| 04 | Betfair | Games | 2.43× | ||
| 05 | Iberia (airline) | Travel & Leisure | 2.31× | ||
| 06 | Dentistry | Business & Career | 2.31× | ||
| 07 | Internet & Social Media | 2.29× | |||
| 08 | Wildlife photography | Technology & Electronics | 2.26× | ||
| 09 | Fine-art photography | Technology & Electronics | 2.24× | ||
| 10 | Volunteering | Politics & Society | 2.20× | ||
| 11 | Mango | Shopping | 2.11× | ||
| 12 | Aldi | Shopping | 2.04× | ||
| 13 | IBEX 35 | Business & Career | 2.02× | ||
| 14 | Distilled beverage | Food & Beverages | 1.99× | ||
| 15 | Travel photography | Technology & Electronics | 1.98× | ||
| 16 | Real property | Home & Garden | 1.92× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 18 | Wikipedia | Internet & Social Media | 1.73× | ||
| 19 | Travel website | Travel & Leisure | 1.68× | ||
| 20 | Caixabank | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Travelling | THRILL | 1.37× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Mindfulness | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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