Optics Audience in Germany
Optics has an estimated audience of 6,538,205 people in Germany. 53.8% are female, 46.2% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Artistic inspiration, Natural rubber, Wolverine (comics).
The average Optics fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Artistic inspiration, with strongest over-indexing on Progressive rock (2.31× the country average). Demographically, the Optics audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Optics fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.7 |
| Estimated audience size | 6,538,205 |
Audience persona
The typical Optics fan in Germany is balanced, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,450,473 | 1.01× |
| Bayern | 1,402,223 | 1.33× |
| Baden-Württemberg | 1,090,115 | 1.22× |
| Niedersachsen | 598,924 | 0.94× |
| Hessen | 547,083 | 1.1× |
| Berlin | 436,102 | 1.49× |
| Rheinland-Pfalz | 328,475 | 1× |
| Sachsen | 265,281 | 0.83× |
| Schleswig-Holstein | 226,858 | 0.97× |
| Hamburg | 195,839 | 1.33× |
| Brandenburg | 184,197 | 0.91× |
| Thüringen | 124,190 | 0.75× |
| Sachsen-Anhalt | 105,810 | 0.62× |
| Mecklenburg-Vorpommern | 101,499 | 0.81× |
| Saarland | 59,197 | 0.74× |
| Bremen | 52,919 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.31× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Artistic inspiration | 1.5× | Arts & Culture |
| Natural rubber | 2.6× | Cars & Mobility |
| Wolverine (comics) | 5.01× | Literature |
| Snow White (Fables) | 1.82× | Literature |
| Home Delivery | 2.14× | Food & Beverages |
| Hypertext | 1.6× | Technology & Electronics |
| Esra Erol | 3× | Movies & TV |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Golem | 1.57× | Technology & Electronics |
| Kippah | 2.31× | Fashion & Accessoires |
| Keeper (password manager) | 1.92× | Technology & Electronics |
| Hakone, Kanagawa | 2.73× | Travel & Leisure |
| Volvo V60 | 1.96× | Cars & Mobility |
| Carrie (novel) | 2.28× | Literature |
| İlahiler | 3.76× | Literature |
| Graham Greene (actor) | 1.55× | |
| Glashütte | 1.64× | Travel & Leisure |
| Samanyolu Haber | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.37 |
| Pet Ownership | JOY | 1.34 |
| Sustainability | BALANCE | 1.25 |
| DIY Mentality | THRILL | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
See Optics audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Optics have in Germany?
Optics has an estimated audience of 6,538,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Optics fans?
53.8% of Optics fans are female, 46.2% are male, with an average age of 40.7 years.
Which brands do Optics fans like most?
Optics fans show strongest brand affinity for Progressive rock (2.31×), Stradivarius (1.97×), and Artistic inspiration (1.5×) over the country average.
Where do Optics fans live in Germany?
Optics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,450,473), Bayern (reach 1,402,223), and Baden-Württemberg (reach 1,090,115). These three regions account for the largest share of the active audience.
What other brands do Optics fans also like?
Beyond Optics itself, the audience over-indexes on Stradivarius (1.97×), Artistic inspiration (1.5×), Natural rubber (2.6×), and Wolverine (comics) (5.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.