Rascasse Audience Intelligence

Aluminium Audience in Germany

A data profile of the people who buy, follow and care about Aluminium in Germany — modelled from more than twelve digital signal sources. Aluminium has an estimated audience of 3,563,466 people in Germany.

#1051among Topic in Germany#137in Home & Garden

The average Aluminium fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Light-emitting diode, Obi (store), Semiconductor, with strongest over-indexing on Light-emitting diode (4.8× the country average).

Demographically, the Aluminium audience skews more male with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aluminium fan in Germany is more male, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Light-emitting diode.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aluminium profile in Germany.

Audience size
3.6M
in Germany
Gender
43.3%♀
56.7% male
Age
43.5
average years
Country rank
#1707
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aluminium fans

43.3% are female, 56.7% are male, average age 43.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Aluminium audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age43.5
Estimated audience size3,563,466
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Aluminium audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3923%
40-4928%
50+25%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Aluminium audience comes from Germany.

Worldwide audience distribution share by country for Aluminium
CountryShare
United States18.7%
United Kingdom5.2%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aluminium audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aluminium fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.12×
02Sachsen-Anhalt~100K1.10×
03Nordrhein-Westfalen~900K1.09×
04Niedersachsen~400K1.08×
05Brandenburg~100K1.03×
06Rheinland-Pfalz~200K1.02×
07Thüringen~90K1.02×
08Baden-Württemberg~500K1.00×
09Bremen~30K1.00×
10Hessen~300K0.99×
11Saarland~40K0.98×
12Mecklenburg-Vorpommern~70K0.97×
13Bayern~500K0.94×
14Schleswig-Holstein~100K0.93×
15Hamburg~70K0.90×
16Berlin~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Aluminium, Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aluminium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aluminium audience
#·InterestCategoryAffinity×
01Incandescent light bulbHome & Garden7.77×
02Power supplyHome & Garden7.69×
03SemiconductorTechnology & Electronics5.31×
04Light-emitting diodeTechnology & Electronics4.80×
05LED lampHome & Garden3.79×
06PergolaHome & Garden3.64×
07GlassHome & Garden3.32×
08Display deviceTechnology & Electronics3.05×
09LightingHome & Garden2.92×
10PatioHome & Garden2.84×
11OpticsHealth2.75×
12PlasticHome & Garden2.56×
13FRITZ!BoxTechnology & Electronics1.90×
14WaterFood & Beverages1.84×
15BauhausShopping1.73×
16HornbachShopping1.73×
17Obi (store)Shopping1.70×
18GardenHome & Garden1.58×
19Home improvementHome & Garden1.55×
20HouseHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aluminium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aluminium audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.44×
Quality AwarenessPREMIUM1.39×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aluminium audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
SpiritualityBALANCE0.93×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aluminium have in Germany?

Aluminium has an estimated audience of 3,563,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aluminium fans?

43.3% of Aluminium fans are female, 56.7% are male, with an average age of 43.5 years.

03

Which brands do Aluminium fans like most?

Aluminium fans show strongest brand affinity for Light-emitting diode (4.8×), Obi (store) (1.7×), and Semiconductor (5.31×) over the country average.

04

Where do Aluminium fans live in Germany?

Aluminium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Aluminium fans also like?

Beyond Aluminium itself, the audience over-indexes on Obi (store) (1.7×), Semiconductor (5.31×), Incandescent light bulb (7.77×), and Garden (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Aluminium audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aluminium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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