Aluminium Audience in Germany
Aluminium has an estimated audience of 3,563,466 people in Germany. 43.3% are female, 56.7% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Light-emitting diode, Obi (store), Semiconductor, Incandescent light bulb, Garden.
The average Aluminium fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Light-emitting diode, Obi (store), Semiconductor, with strongest over-indexing on Light-emitting diode (4.8× the country average). Demographically, the Aluminium audience skews more male with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Aluminium fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 43.5 |
| Estimated audience size | 3,563,466 |
Audience persona
The typical Aluminium fan in Germany is more male, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Light-emitting diode.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 877,067 | 1.12× |
| Bayern | 555,139 | 0.97× |
| Baden-Württemberg | 502,110 | 1.03× |
| Niedersachsen | 380,349 | 1.1× |
| Hessen | 275,259 | 1.01× |
| Sachsen | 194,306 | 1.11× |
| Rheinland-Pfalz | 185,514 | 1.04× |
| Berlin | 142,512 | 0.89× |
| Schleswig-Holstein | 120,930 | 0.95× |
| Brandenburg | 112,825 | 1.02× |
| Sachsen-Anhalt | 99,347 | 1.08× |
| Thüringen | 88,552 | 0.98× |
| Hamburg | 74,542 | 0.93× |
| Mecklenburg-Vorpommern | 63,900 | 0.94× |
| Saarland | 38,198 | 0.87× |
| Bremen | 29,269 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Light-emitting diode | 4.8× | Technology & Electronics |
| Obi (store) | 1.7× | Shopping |
| Semiconductor | 5.31× | Technology & Electronics |
| Incandescent light bulb | 7.77× | Home & Garden |
| Garden | 1.58× | Home & Garden |
| Optics | 2.75× | Health |
| Bauhaus | 1.73× | Shopping |
| Patio | 2.84× | Home & Garden |
| Glass | 3.32× | Home & Garden |
| Hornbach | 1.73× | Shopping |
| Home improvement | 1.55× | Home & Garden |
| Display device | 3.05× | Technology & Electronics |
| Pergola | 3.64× | Home & Garden |
| Globus Baumarkt | 1.56× | Shopping |
| FRITZ!Box | 1.9× | Technology & Electronics |
| Power supply | 7.69× | Home & Garden |
| Water | 1.84× | Food & Beverages |
| House | 1.52× | Home & Garden |
| Plastic | 2.56× | Home & Garden |
| LED lamp | 3.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Quality Awareness | PREMIUM | 1.42 |
| Patriotism | CONSERVATISM | 1.38 |
| Need for Security | CONSERVATISM | 1.36 |
| Design Affinity | PREMIUM | 1.36 |
| Tradition | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.2% |
| Germany | 3.9% |
See Aluminium audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Aluminium have in Germany?
Aluminium has an estimated audience of 3,563,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aluminium fans?
43.3% of Aluminium fans are female, 56.7% are male, with an average age of 43.5 years.
Which brands do Aluminium fans like most?
Aluminium fans show strongest brand affinity for Light-emitting diode (4.8×), Obi (store) (1.7×), and Semiconductor (5.31×) over the country average.
Where do Aluminium fans live in Germany?
Aluminium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 877,067), Bayern (reach 555,139), and Baden-Württemberg (reach 502,110). These three regions account for the largest share of the active audience.
What other brands do Aluminium fans also like?
Beyond Aluminium itself, the audience over-indexes on Obi (store) (1.7×), Semiconductor (5.31×), Incandescent light bulb (7.77×), and Garden (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aluminium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.