Plastic Audience in Germany
Plastic has an estimated audience of 4,633,980 people in Germany. 54.2% are female, 45.8% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Stradivarius, Preacher (comics), Škoda Kodiaq, Snow White (Fables), Home Delivery.
The average Plastic fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Stradivarius, Preacher (comics), Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Plastic audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plastic fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.3 |
| Estimated audience size | 4,633,980 |
Audience persona
The typical Plastic fan in Germany is balanced, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,177,484 | 1.16× |
| Baden-Württemberg | 813,527 | 1.29× |
| Bayern | 798,638 | 1.07× |
| Niedersachsen | 497,638 | 1.11× |
| Hessen | 357,649 | 1.01× |
| Rheinland-Pfalz | 258,242 | 1.11× |
| Sachsen | 236,379 | 1.04× |
| Berlin | 162,769 | 0.79× |
| Schleswig-Holstein | 155,269 | 0.93× |
| Brandenburg | 122,652 | 0.85× |
| Sachsen-Anhalt | 122,011 | 1.02× |
| Thüringen | 120,817 | 1.02× |
| Hamburg | 97,028 | 0.93× |
| Mecklenburg-Vorpommern | 70,055 | 0.79× |
| Saarland | 45,633 | 0.8× |
| Bremen | 42,693 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 7.47× | Literature |
| Škoda Kodiaq | 2.24× | Cars & Mobility |
| Snow White (Fables) | 1.67× | Literature |
| Home Delivery | 1.85× | Food & Beverages |
| Corfu (regional unit) | 2.05× | Travel & Leisure |
| Molly Hatchet | 8.33× | Music & Radio |
| Cachorro | 2.22× | Pets & Animals |
| Golem | 2× | Technology & Electronics |
| Bank account | 1.83× | Business & Career |
| Hauptschule | 4.82× | Kids & Family |
| KLIX (AM) | 1.58× | Music & Radio |
| Euphonium | 6.67× | Music & Radio |
| Keeper (password manager) | 2.65× | Technology & Electronics |
| Hà Tĩnh | 6.72× | Travel & Leisure |
| Theocracy | 5.25× | Music & Radio |
| Roaming | 1.81× | Technology & Electronics |
| Volvo V60 | 2.04× | Cars & Mobility |
| Ipekyol | 1.71× | Shopping |
| Wolverine (comics) | 2.23× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.45 |
| Indulgence | JOY | 1.53 |
| DIY Mentality | THRILL | 1.52 |
| Design Affinity | PREMIUM | 1.36 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
See Plastic audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plastic have in Germany?
Plastic has an estimated audience of 4,633,980 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Plastic fans?
54.2% of Plastic fans are female, 45.8% are male, with an average age of 39.3 years.
Which brands do Plastic fans like most?
Plastic fans show strongest brand affinity for Stradivarius (1.97×), Preacher (comics) (7.47×), and Škoda Kodiaq (2.24×) over the country average.
Where do Plastic fans live in Germany?
Plastic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,177,484), Baden-Württemberg (reach 813,527), and Bayern (reach 798,638). These three regions account for the largest share of the active audience.
What other brands do Plastic fans also like?
Beyond Plastic itself, the audience over-indexes on Preacher (comics) (7.47×), Škoda Kodiaq (2.24×), Snow White (Fables) (1.67×), and Home Delivery (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.