Rascasse Audience Intelligence

Plastic Audience in Germany

A data profile of the people who buy, follow and care about Plastic in Germany — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 4,633,980 people in Germany.

#743among Topic in Germany#88in Home & Garden

The average Plastic fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Sustainable energy, Family, with strongest over-indexing on Nature (2.63× the country average).

Demographically, the Plastic audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plastic fan in Germany is balanced, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Nature.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plastic profile in Germany.

Audience size
4.6M
in Germany
Gender
54.2%♀
45.8% male
Age
39.3
average years
Country rank
#1188
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plastic fans

54.2% are female, 45.8% are male, average age 39.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Plastic audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age39.3
Estimated audience size4,633,980
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Plastic audience in Germany
Age bracketShare%
16-1916%
20-2922%
30-3924%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Plastic audience comes from Germany.

Worldwide audience distribution share by country for Plastic
CountryShare
United States23.6%
United Kingdom6.4%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plastic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plastic fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~800K1.23×
02Sachsen-Anhalt~100K1.20×
03Nordrhein-Westfalen~1M1.10×
04Bayern~800K1.08×
05Niedersachsen~500K1.08×
06Rheinland-Pfalz~300K1.08×
07Thüringen~100K1.07×
08Sachsen~200K1.05×
09Bremen~40K1.04×
10Hessen~400K1.00×
11Schleswig-Holstein~200K0.93×
12Hamburg~100K0.92×
13Saarland~50K0.89×
14Brandenburg~100K0.86×
15Mecklenburg-Vorpommern~70K0.82×
16Berlin~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Plastic, Germany
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plastic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plastic audience
#·InterestCategoryAffinity×
01Plastic pollutionPolitics & Society5.50×
02Plastic recyclingPolitics & Society5.22×
03Sustainable energyHome & Garden3.51×
04Ethical consumerismShopping3.12×
05Renewable energyBusiness & Career3.04×
06Robert RedfordMovies & TV2.94×
07NatureHome & Garden2.63×
08VacationsTravel & Leisure2.26×
09FamilyKids & Family2.16×
10EmailTechnology & Electronics2.07×
11TagesschauMovies & TV1.92×
12RossmannShopping1.89×
13SupermanMovies & TV1.79×
14Müller (company)Food & Beverages1.77×
15TattoosFashion & Accessoires1.72×
16SustainabilityPolitics & Society1.72×
17TransfermarktSports1.60×
18Do it yourself (DIY)Home & Garden1.56×
19GermanyTravel & Leisure1.55×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plastic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plastic audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.21×
ExtroversionTHRILL1.56×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plastic audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.98×
Career OrientationPOWER0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plastic have in Germany?

Plastic has an estimated audience of 4,633,980 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plastic fans?

54.2% of Plastic fans are female, 45.8% are male, with an average age of 39.3 years.

03

Which brands do Plastic fans like most?

Plastic fans show strongest brand affinity for Nature (2.63×), Sustainable energy (3.51×), and Family (2.16×) over the country average.

04

Where do Plastic fans live in Germany?

Plastic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Plastic fans also like?

Beyond Plastic itself, the audience over-indexes on Sustainable energy (3.51×), Family (2.16×), Renewable energy (3.04×), and Tagesschau (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Plastic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →