A data profile of the people who buy, follow and care about Plastic in Brazil — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 6,728,926 people in Brazil.
Plastic has an estimated audience of 6,728,926 people in Brazil. 62.6% are female, 37.4% are male, average age 41.6. Top brand affinities: Dafiti, Coritiba Foot Ball Club, MSN, Toys, Centauro.
Top brand affinities include Dafiti, Coritiba Foot Ball Club, MSN, with strongest over-indexing on Dafiti (2.5× the country average).
Demographically, the Plastic audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Plastic fan in Brazil is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Dafiti.
The key figures that characterise the Plastic profile in Brazil.
62.6% are female, 37.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.6 |
| Estimated audience size | 6,728,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Plastic audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dafiti | Fashion & Accessoires | 2.50× | ||
| 02 | Submarino | Shopping | 2.28× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.18× | ||
| 04 | Duvet | Home & Garden | 2.14× | ||
| 05 | Coritiba Foot Ball Club | Sports | 2.12× | ||
| 06 | Centauro | Cars & Mobility | 2.00× | ||
| 07 | MSN | News | 1.84× | ||
| 08 | Juliana Paes | Movies & TV | 1.83× | ||
| 09 | Lodging | Travel & Leisure | 1.82× | ||
| 10 | Island | Travel & Leisure | 1.77× | ||
| 11 | Zoom! | Business & Career | 1.71× | ||
| 12 | Spanish language | Politics & Society | 1.67× | ||
| 13 | Fairy tale | Literature | 1.67× | ||
| 14 | Linux | Technology & Electronics | 1.64× | ||
| 15 | Netshoes | Shopping | 1.62× | ||
| 16 | Toys | Games | 1.59× | ||
| 17 | Renewable energy | Business & Career | 1.58× | ||
| 18 | Bossa nova | Music & Radio | 1.56× | ||
| 19 | C&A | Shopping | 1.55× | ||
| 20 | Churrascaria | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Individualism | JOY | 1.36× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Mindfulness | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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