A data profile of the people who buy, follow and care about Plastic in United Kingdom — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 10,295,368 people in United Kingdom.
The average Plastic fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Hobby, Volunteering, Wikipedia, with strongest over-indexing on Hobby (1.92× the country average).
Demographically, the Plastic audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Plastic fan in United Kingdom is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Hobby.
The key figures that characterise the Plastic profile in United Kingdom.
61.9% are female, 38.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.4 |
| Estimated audience size | 10,295,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Plastic audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
Where the Plastic audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~900K | 1.52× | |
| 02 | West Midlands | ~600K | 1.41× | |
| 03 | Yorkshire and the Humber | ~1M | 1.19× | |
| 04 | North East | ~500K | 1.17× | |
| 05 | East of England | ~1M | 1.07× | |
| 06 | South East | ~1.5M | 0.99× | |
| 07 | Northern Ireland | ~300K | 0.99× | |
| 08 | South West | ~700K | 0.88× | |
| 09 | East Midlands | ~600K | 0.82× | |
| 10 | Scotland | ~700K | 0.75× | |
| 11 | England | ~7M | 0.73× | |
| 12 | North West | ~600K | 0.55× |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.43× | ||
| 02 | Esso | Cars & Mobility | 2.37× | ||
| 03 | Wikipedia | Internet & Social Media | 2.28× | ||
| 04 | Refrigerator | Home & Garden | 2.21× | ||
| 05 | Volunteering | Politics & Society | 2.18× | ||
| 06 | Mother's Day | Kids & Family | 2.17× | ||
| 07 | Risk management | Business & Career | 2.10× | ||
| 08 | Satire | Literature | 2.08× | ||
| 09 | Fish and chips | Food & Beverages | 2.06× | ||
| 10 | Hot tub | Home & Garden | 2.04× | ||
| 11 | Mobile home | Cars & Mobility | 1.93× | ||
| 12 | Hobby | Home & Garden | 1.92× | ||
| 13 | William Hill (bookmaker) | Games | 1.72× | ||
| 14 | Nonprofit organization | Politics & Society | 1.66× | ||
| 15 | Distilled beverage | Food & Beverages | 1.65× | ||
| 16 | Aldi | Shopping | 1.60× | ||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | Betfair | Games | 1.59× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Sustainability | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.55× | |
| Healthy Lifestyle | BALANCE | 1.27× | |
| DIY Mentality | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Spirituality | BALANCE | 0.92× | |
| Family Orientation | CONSERVATISM | 0.92× |
Plastic has an estimated audience of 10,295,368 people in United Kingdom, concentrated in England and South East.
61.9% of Plastic fans are female, 38.1% are male, with an average age of 44.4 years.
Plastic fans show strongest brand affinity for Hobby (1.92×), Volunteering (2.18×), and Wikipedia (2.28×) over the country average.
Plastic fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Plastic itself, the audience over-indexes on Volunteering (2.18×), Wikipedia (2.28×), Kitchen (1.51×), and Esso (2.37×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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