Plastic Audience in United Kingdom
Plastic has an estimated audience of 10,295,368 people in United Kingdom. 61.9% are female, 38.1% are male, average age 44.4. Top regions: England, South East, East of England. Top brand affinities: Weddings, Hobby, Home Bargains, Distilled beverage, Aldi.
The average Plastic fan in United Kingdom is 44.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Weddings, Hobby, Home Bargains, with strongest over-indexing on Weddings (1.81× the country average). Demographically, the Plastic audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plastic fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.4 |
| Estimated audience size | 10,295,368 |
Audience persona
The typical Plastic fan in United Kingdom is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,932,690 | 0.72× |
| South East | 1,368,010 | 0.99× |
| East of England | 1,011,369 | 1.08× |
| Yorkshire and the Humber | 993,121 | 1.2× |
| Wales | 911,009 | 1.55× |
| South West | 732,295 | 0.87× |
| Scotland | 680,161 | 0.73× |
| West Midlands | 629,206 | 1.43× |
| East Midlands | 562,781 | 0.78× |
| North West | 510,715 | 0.46× |
| North East | 481,807 | 1.2× |
| Northern Ireland | 313,950 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.81× | Kids & Family |
| Hobby | 1.81× | Home & Garden |
| Home Bargains | 1.68× | Shopping |
| Distilled beverage | 1.64× | Food & Beverages |
| Aldi | 1.51× | Shopping |
| Refrigerator | 2.05× | Home & Garden |
| 1.64× | Internet & Social Media | |
| TUI | 1.64× | Travel & Leisure |
| DeviantArt | 3.05× | Internet & Social Media |
| Expensive Taste | 2.03× | Business & Career |
| Vegetable | 1.57× | Food & Beverages |
| TripAdvisor | 1.64× | Travel & Leisure |
| Volunteering | 1.62× | Politics & Society |
| Purchase discount | 2.91× | Shopping |
| Home business | 2.96× | Business & Career |
| Mango | 2.98× | Shopping |
| Betfair | 1.76× | Games |
| Mobile home | 1.86× | Cars & Mobility |
| Luxury yacht | 2.22× | Travel & Leisure |
| Ticketmaster | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
See Plastic audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Plastic have in United Kingdom?
Plastic has an estimated audience of 10,295,368 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Plastic fans?
61.9% of Plastic fans are female, 38.1% are male, with an average age of 44.4 years.
Which brands do Plastic fans like most?
Plastic fans show strongest brand affinity for Weddings (1.81×), Hobby (1.81×), and Home Bargains (1.68×) over the country average.
Where do Plastic fans live in United Kingdom?
Plastic fans in United Kingdom are most concentrated in England (reach 6,932,690), South East (reach 1,368,010), and East of England (reach 1,011,369). These three regions account for the largest share of the active audience.
What other brands do Plastic fans also like?
Beyond Plastic itself, the audience over-indexes on Hobby (1.81×), Home Bargains (1.68×), Distilled beverage (1.64×), and Aldi (1.51×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.