Sustainability Audience in United Kingdom
Sustainability has an estimated audience of 11,081,443 people in United Kingdom. 62.4% are female, 37.6% are male, average age 41.9. Top regions: England, Greater London, South East. Top brand affinities: Climate, Environmentalism, Sustainable living, Local food, Activism.
The average Sustainability fan in United Kingdom is 41.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Climate, Environmentalism, Sustainable living, with strongest over-indexing on Climate (2.23× the country average). Demographically, the Sustainability audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sustainability fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.9 |
| Estimated audience size | 11,081,443 |
Audience persona
The typical Sustainability fan in United Kingdom is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Climate.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,311,083 | 1.19× |
| Greater London | 1,975,725 | 1.37× |
| South East | 1,630,600 | 1.1× |
| North West | 1,444,486 | 1.22× |
| East of England | 1,079,746 | 1.07× |
| Scotland | 969,879 | 0.97× |
| South West | 947,123 | 1.04× |
| East Midlands | 812,079 | 1.04× |
| Wales | 706,643 | 1.12× |
| Yorkshire and the Humber | 667,492 | 0.75× |
| West Midlands | 351,920 | 0.74× |
| North East | 292,667 | 0.68× |
| Northern Ireland | 246,531 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Climate | 2.23× | Politics & Society |
| Environmentalism | 2.39× | Politics & Society |
| Sustainable living | 2.6× | Home & Garden |
| Local food | 1.76× | Food & Beverages |
| Activism | 2.03× | Politics & Society |
| Self care | 1.69× | Health |
| Ethical consumerism | 2.76× | Shopping |
| Landscape design | 1.9× | Business & Career |
| Organic food | 1.52× | Food & Beverages |
| Google Docs | 1.51× | Internet & Social Media |
| Newcast | 1.61× | Business & Career |
| Waterstones | 1.52× | Literature |
| Outdoor enthusiast | 1.65× | Sports |
| Art exhibition | 1.95× | Arts & Culture |
| Recycling | 1.7× | Home & Garden |
| Sustainable fashion | 2.53× | Fashion & Accessoires |
| Etsy | 1.64× | Fashion & Accessoires |
| Museum | 1.56× | Arts & Culture |
| Plastic | 1.51× | Home & Garden |
| Contemporary art | 1.64× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.29 |
| Individualism | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
See Sustainability audiences in other countries
More Politics & Society audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Sustainability have in United Kingdom?
Sustainability has an estimated audience of 11,081,443 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Sustainability fans?
62.4% of Sustainability fans are female, 37.6% are male, with an average age of 41.9 years.
Which brands do Sustainability fans like most?
Sustainability fans show strongest brand affinity for Climate (2.23×), Environmentalism (2.39×), and Sustainable living (2.6×) over the country average.
Where do Sustainability fans live in United Kingdom?
Sustainability fans in United Kingdom are most concentrated in England (reach 8,311,083), Greater London (reach 1,975,725), and South East (reach 1,630,600). These three regions account for the largest share of the active audience.
What other brands do Sustainability fans also like?
Beyond Sustainability itself, the audience over-indexes on Environmentalism (2.39×), Sustainable living (2.6×), Local food (1.76×), and Activism (2.03×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.