Sustainability Audience in Spain
Sustainability has an estimated audience of 5,472,690 people in Spain. 57.9% are female, 42.1% are male, average age 42.8. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Self-love, Parfois (fashion accessories), Environmentalism, Iberdrola, Plastic.
The average Sustainability fan in Spain is 42.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Self-love, Parfois (fashion accessories), Environmentalism, with strongest over-indexing on Self-love (1.6× the country average). Demographically, the Sustainability audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sustainability fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.8 |
| Estimated audience size | 5,472,690 |
Audience persona
The typical Sustainability fan in Spain is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Self-love.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,810,988 | 1.83× |
| Community of Madrid | 1,705,781 | 1.85× |
| Andalusia | 1,018,816 | 0.95× |
| Comunidad Valenciana | 660,299 | 1.07× |
| Canary Islands | 296,111 | 1.08× |
| Basque Autonomous Country | 235,711 | 1.15× |
| Castile and León | 227,882 | 0.95× |
| Galicia | 214,406 | 0.84× |
| Region of Murcia | 167,731 | 0.89× |
| Balearic Islands | 158,731 | 1.03× |
| Aragon | 149,830 | 1.04× |
| Castilla-La Mancha | 129,525 | 0.58× |
| Principality of Asturias | 96,947 | 0.75× |
| Navarre | 72,917 | 1.06× |
| Extremadura | 70,894 | 0.6× |
| Cantabria | 44,057 | 0.64× |
| La Rioja | 23,790 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-love | 1.6× | Health |
| Parfois (fashion accessories) | 1.51× | Fashion & Accessoires |
| Environmentalism | 2.36× | Politics & Society |
| Iberdrola | 1.68× | Home & Garden |
| Plastic | 1.76× | Home & Garden |
| Renewable energy | 1.79× | Business & Career |
| Social movement | 1.99× | Politics & Society |
| Modern art | 1.59× | Arts & Culture |
| Sustainable fashion | 2.47× | Fashion & Accessoires |
| Vegetarian cuisine | 1.56× | Food & Beverages |
| Art exhibition | 1.59× | Arts & Culture |
| Organic product | 1.61× | Food & Beverages |
| Public health | 1.63× | Politics & Society |
| Efficient energy use | 1.95× | Technology & Electronics |
| Natural resource | 1.69× | Politics & Society |
| Natural skin care | 1.52× | Beauty & Wellness |
| Recycling | 2.02× | Home & Garden |
| Ethical consumerism | 2.01× | Shopping |
| Activism | 1.71× | Politics & Society |
| Sustainable living | 2.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.53 |
| Community Orientation | OPEN | 1.53 |
| DIY Mentality | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.27 |
| Early Adopter Mentality | POWER | 1.25 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
See Sustainability audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Sustainability have in Spain?
Sustainability has an estimated audience of 5,472,690 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Sustainability fans?
57.9% of Sustainability fans are female, 42.1% are male, with an average age of 42.8 years.
Which brands do Sustainability fans like most?
Sustainability fans show strongest brand affinity for Self-love (1.6×), Parfois (fashion accessories) (1.51×), and Environmentalism (2.36×) over the country average.
Where do Sustainability fans live in Spain?
Sustainability fans in Spain are most concentrated in Catalonia (reach 1,810,988), Community of Madrid (reach 1,705,781), and Andalusia (reach 1,018,816). These three regions account for the largest share of the active audience.
What other brands do Sustainability fans also like?
Beyond Sustainability itself, the audience over-indexes on Parfois (fashion accessories) (1.51×), Environmentalism (2.36×), Iberdrola (1.68×), and Plastic (1.76×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.