A data profile of the people who buy, follow and care about Sustainability in Spain — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 5,472,690 people in Spain.
The average Sustainability fan in Spain is 42.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Self-love, Parfois (fashion accessories), Environmentalism, with strongest over-indexing on Self-love (1.6× the country average).
Demographically, the Sustainability audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sustainability fan in Spain is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Self-love.
The key figures that characterise the Sustainability profile in Spain.
57.9% are female, 42.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.8 |
| Estimated audience size | 5,472,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Sustainability audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
Where the Sustainability audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 1.79× | |
| 02 | Catalonia | ~1.5M | 1.77× | |
| 03 | Basque Autonomous Country | ~200K | 1.10× | |
| 04 | Comunidad Valenciana | ~700K | 1.06× | |
| 05 | Canary Islands | ~300K | 1.05× | |
| 06 | Balearic Islands | ~200K | 1.02× | |
| 07 | Aragon | ~100K | 1.02× | |
| 08 | Navarre | ~70K | 1.02× | |
| 09 | Castile and León | ~200K | 0.97× | |
| 10 | Andalusia | ~1M | 0.96× | |
| 11 | La Rioja | ~30K | 0.96× | |
| 12 | Region of Murcia | ~200K | 0.95× | |
| 13 | Cantabria | ~60K | 0.93× | |
| 14 | Principality of Asturias | ~100K | 0.92× | |
| 15 | Extremadura | ~100K | 0.91× | |
| 16 | Galicia | ~200K | 0.90× | |
| 17 | Castilla-La Mancha | ~200K | 0.84× |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable living | Home & Garden | 2.63× | ||
| 02 | Sustainable fashion | Fashion & Accessoires | 2.47× | ||
| 03 | Environmentalism | Politics & Society | 2.36× | ||
| 04 | Recycling | Home & Garden | 2.02× | ||
| 05 | Ethical consumerism | Shopping | 2.01× | ||
| 06 | Social movement | Politics & Society | 1.99× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.95× | ||
| 08 | Renewable energy | Business & Career | 1.79× | ||
| 09 | Plastic | Home & Garden | 1.76× | ||
| 10 | Activism | Politics & Society | 1.71× | ||
| 11 | Natural resource | Politics & Society | 1.69× | ||
| 12 | Iberdrola | Home & Garden | 1.68× | ||
| 13 | Public health | Politics & Society | 1.63× | ||
| 14 | Organic product | Food & Beverages | 1.61× | ||
| 15 | Self-love | Health | 1.60× | ||
| 16 | Modern art | Arts & Culture | 1.59× | ||
| 17 | Art exhibition | Arts & Culture | 1.59× | ||
| 18 | Vegetarian cuisine | Food & Beverages | 1.56× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.52× | ||
| 20 | Parfois (fashion accessories) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.60× | |
| Design Affinity | PREMIUM | 1.40× | |
| Creativity | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Family Orientation | CONSERVATISM | 0.94× |
Sustainability has an estimated audience of 5,472,690 people in Spain, concentrated in Catalonia and Community of Madrid.
57.9% of Sustainability fans are female, 42.1% are male, with an average age of 42.8 years.
Sustainability fans show strongest brand affinity for Self-love (1.6×), Parfois (fashion accessories) (1.51×), and Environmentalism (2.36×) over the country average.
Sustainability fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Sustainability itself, the audience over-indexes on Parfois (fashion accessories) (1.51×), Environmentalism (2.36×), Plastic (1.76×), and Iberdrola (1.68×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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