A data profile of the people who buy, follow and care about Sustainability in France — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 4,114,456 people in France.
The average Sustainability fan in France is 37.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include La Redoute, Etam, Handicraft, with strongest over-indexing on La Redoute (1.66× the country average).
Demographically, the Sustainability audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sustainability fan in France is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for La Redoute.
The key figures that characterise the Sustainability profile in France.
63.1% are female, 36.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 37.1 |
| Estimated audience size | 4,114,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Sustainability audience comes from France.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
Where the Sustainability audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 2.45× | |
| 02 | Auvergne-Rhône-Alpes | ~600K | 1.20× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.10× | |
| 04 | Occitanie | ~400K | 1.03× | |
| 05 | Hauts-de-France | ~400K | 0.97× | |
| 06 | Grand Est | ~300K | 0.97× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.94× | |
| 08 | Pays de la Loire | ~200K | 0.93× | |
| 09 | Corsica | ~20K | 0.89× | |
| 10 | Brittany | ~200K | 0.88× | |
| 11 | Normandy | ~200K | 0.88× | |
| 12 | Centre-Val de Loire | ~100K | 0.81× | |
| 13 | Bourgogne-Franche-Comté | ~100K | 0.76× |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 2.51× | ||
| 02 | Sustainable fashion | Fashion & Accessoires | 2.38× | ||
| 03 | Comptoir des Cotonniers | Fashion & Accessoires | 2.19× | ||
| 04 | Le Bon Marché | Shopping | 2.09× | ||
| 05 | Stradivarius | Shopping | 2.04× | ||
| 06 | Maisons du Monde | Home & Garden | 1.94× | ||
| 07 | Sewing | Home & Garden | 1.93× | ||
| 08 | Organic product | Food & Beverages | 1.91× | ||
| 09 | Natural product | Food & Beverages | 1.87× | ||
| 10 | Healthy diet | Health | 1.81× | ||
| 11 | Decoration | Home & Garden | 1.79× | ||
| 12 | Illustration | Arts & Culture | 1.74× | ||
| 13 | Zara | Shopping | 1.73× | ||
| 14 | La Redoute | Shopping | 1.66× | ||
| 15 | Handicraft | Home & Garden | 1.64× | ||
| 16 | Weddings | Kids & Family | 1.63× | ||
| 17 | Art exhibition | Arts & Culture | 1.62× | ||
| 18 | Decorative arts | Arts & Culture | 1.60× | ||
| 19 | Etam | Fashion & Accessoires | 1.59× | ||
| 20 | Veganism | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.65× | |
| Design Affinity | PREMIUM | 1.60× | |
| Creativity | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Quality Awareness | PREMIUM | 0.79× |
Sustainability has an estimated audience of 4,114,456 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
63.1% of Sustainability fans are female, 36.9% are male, with an average age of 37.1 years.
Sustainability fans show strongest brand affinity for La Redoute (1.66×), Etam (1.59×), and Handicraft (1.64×) over the country average.
Sustainability fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~600K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sustainability itself, the audience over-indexes on Etam (1.59×), Handicraft (1.64×), Le Bon Marché (2.09×), and Veganism (1.58×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.