A data profile of the people who buy, follow and care about Decorative arts in France — modelled from more than twelve digital signal sources. Decorative arts has an estimated audience of 6,816,369 people in France.
The average Decorative arts fan in France is 41.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Renovation, Home repair, Home construction, with strongest over-indexing on Renovation (1.9× the country average).
Demographically, the Decorative arts audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Decorative arts fan in France is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the Decorative arts profile in France.
65.0% are female, 35.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 41.9 |
| Estimated audience size | 6,816,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Decorative arts audience comes from France.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 7.3% |
| China | 5.6% |
Where the Decorative arts audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~800K | 1.62× | |
| 02 | Corsica | ~40K | 1.14× | |
| 03 | Occitanie | ~600K | 1.08× | |
| 04 | Nouvelle-Aquitaine | ~600K | 0.98× | |
| 05 | Bourgogne-Franche-Comté | ~300K | 0.98× | |
| 06 | Centre-Val de Loire | ~200K | 0.97× | |
| 07 | Auvergne-Rhône-Alpes | ~800K | 0.96× | |
| 08 | Brittany | ~300K | 0.95× | |
| 09 | Normandy | ~300K | 0.95× | |
| 10 | Pays de la Loire | ~400K | 0.94× | |
| 11 | Grand Est | ~500K | 0.92× | |
| 12 | Hauts-de-France | ~500K | 0.91× | |
| 13 | Île-de-France | ~1M | 0.87× |
The strongest cross-interests of the Decorative arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home repair | Home & Garden | 2.63× | ||
| 02 | Garden furniture | Home & Garden | 2.62× | ||
| 03 | Home construction | Home & Garden | 2.53× | ||
| 04 | Home Interior Design | Home & Garden | 2.53× | ||
| 05 | Bedroom | Home & Garden | 2.50× | ||
| 06 | Home Design | Home & Garden | 2.24× | ||
| 07 | Decoration | Home & Garden | 2.23× | ||
| 08 | Chair | Home & Garden | 2.17× | ||
| 09 | Kitchenware | Home & Garden | 2.17× | ||
| 10 | Architecture & Design | Business & Career | 2.00× | ||
| 11 | Bed | Home & Garden | 1.95× | ||
| 12 | Renovation | Home & Garden | 1.90× | ||
| 13 | Ornamental plant | Home & Garden | 1.88× | ||
| 14 | Interior design | Business & Career | 1.76× | ||
| 15 | Bathroom | Home & Garden | 1.76× | ||
| 16 | Apartment | Business & Career | 1.70× | ||
| 17 | Deco | Home & Garden | 1.63× | ||
| 18 | Handicraft | Home & Garden | 1.62× | ||
| 19 | Kitchen | Home & Garden | 1.57× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.68× | |
| DIY Mentality | THRILL | 1.49× | |
| Luxury Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Community Orientation | OPEN | 0.79× |
Decorative arts has an estimated audience of 6,816,369 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
65.0% of Decorative arts fans are female, 35.0% are male, with an average age of 41.9 years.
Decorative arts fans show strongest brand affinity for Renovation (1.9×), Home repair (2.63×), and Home construction (2.53×) over the country average.
Decorative arts fans in France are most concentrated in Île-de-France (reach ~1M), Provence-Alpes-Côte d'Azur (reach ~800K), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Decorative arts itself, the audience over-indexes on Home repair (2.63×), Home construction (2.53×), Home Interior Design (2.53×), and Handicraft (1.62×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.