Decorative arts Audience in France
Decorative arts has an estimated audience of 6,816,369 people in France. 65.0% are female, 35.0% are male, average age 41.9. Top regions: Provence-Alpes-Côte d'Azur, Île-de-France, Occitanie. Top brand affinities: Renovation, Home repair, Home construction, Home Interior Design, Handicraft.
The average Decorative arts fan in France is 41.9 years old, more female, and lives primarily in Provence-Alpes-Côte d'Azur. The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Occitanie. Top brand affinities include Renovation, Home repair, Home construction, with strongest over-indexing on Renovation (1.9× the country average). Demographically, the Decorative arts audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Decorative arts fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 41.9 |
| Estimated audience size | 6,816,369 |
Audience persona
The typical Decorative arts fan in France is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Provence-Alpes-Côte d'Azur | 1,150,691 | 2.28× |
| Île-de-France | 924,966 | 0.76× |
| Occitanie | 721,838 | 1.23× |
| Auvergne-Rhône-Alpes | 712,613 | 0.89× |
| Nouvelle-Aquitaine | 561,860 | 0.94× |
| Hauts-de-France | 252,929 | 0.42× |
| Pays de la Loire | 246,196 | 0.65× |
| Grand Est | 235,301 | 0.43× |
| Brittany | 230,038 | 0.69× |
| Bourgogne-Franche-Comté | 225,102 | 0.82× |
| Centre-Val de Loire | 178,076 | 0.69× |
| Normandy | 176,697 | 0.53× |
| Corsica | 90,879 | 2.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 1.9× | Home & Garden |
| Home repair | 2.63× | Home & Garden |
| Home construction | 2.53× | Home & Garden |
| Home Interior Design | 2.53× | Home & Garden |
| Handicraft | 1.62× | Home & Garden |
| Interior design | 1.76× | Business & Career |
| Chair | 2.17× | Home & Garden |
| Bed | 1.95× | Home & Garden |
| Decoration | 2.23× | Home & Garden |
| Apartment | 1.7× | Business & Career |
| Kitchen | 1.57× | Home & Garden |
| Garden furniture | 2.62× | Home & Garden |
| Home Design | 2.24× | Home & Garden |
| Deco | 1.63× | Home & Garden |
| Kitchenware | 2.17× | Home & Garden |
| Bedroom | 2.5× | Home & Garden |
| Architecture & Design | 2× | Business & Career |
| Home Appliances | 1.51× | Home & Garden |
| Alinea | 1.97× | Home & Garden |
| Bathroom | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.5 |
| DIY Mentality | THRILL | 1.49 |
| Creativity | OPEN | 1.39 |
| Mindfulness | BALANCE | 1.3 |
| Extroversion | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 7.3% |
| China | 5.6% |
See Decorative arts audiences in other countries
More Art movement audiences in France
- Contemporary art (7,253,841)
- Culinary art (6,561,584)
- Modern art (6,282,869)
- Illustration (5,384,061)
- Postmodernism (4,054,397)
Frequently asked questions
How many fans does Decorative arts have in France?
Decorative arts has an estimated audience of 6,816,369 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
What is the gender split and age of Decorative arts fans?
65.0% of Decorative arts fans are female, 35.0% are male, with an average age of 41.9 years.
Which brands do Decorative arts fans like most?
Decorative arts fans show strongest brand affinity for Renovation (1.9×), Home repair (2.63×), and Home construction (2.53×) over the country average.
Where do Decorative arts fans live in France?
Decorative arts fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach 1,150,691), Île-de-France (reach 924,966), and Occitanie (reach 721,838). These three regions account for the largest share of the active audience.
What other brands do Decorative arts fans also like?
Beyond Decorative arts itself, the audience over-indexes on Home repair (2.63×), Home construction (2.53×), Home Interior Design (2.53×), and Handicraft (1.62×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.