Decorative arts Audience in Spain
Decorative arts has an estimated audience of 5,631,563 people in Spain. 69.6% are female, 30.4% are male, average age 43.8. Top regions: Community of Madrid, Canary Islands, Comunidad Valenciana. Top brand affinities: Design, Handicraft, Furniture, Renovation, Home improvement.
The average Decorative arts fan in Spain is 43.8 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Canary Islands, Comunidad Valenciana. Top brand affinities include Design, Handicraft, Furniture, with strongest over-indexing on Design (1.54× the country average). Demographically, the Decorative arts audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Decorative arts fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 43.8 |
| Estimated audience size | 5,631,563 |
Audience persona
The typical Decorative arts fan in Spain is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Design.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 978,830 | 1.03× |
| Canary Islands | 818,714 | 2.91× |
| Comunidad Valenciana | 625,839 | 0.99× |
| Catalonia | 424,235 | 0.42× |
| Andalusia | 325,270 | 0.29× |
| Extremadura | 138,723 | 1.14× |
| Region of Murcia | 135,661 | 0.7× |
| Castilla-La Mancha | 120,877 | 0.53× |
| Principality of Asturias | 115,310 | 0.87× |
| La Rioja | 111,006 | 3.02× |
| Aragon | 104,468 | 0.7× |
| Cantabria | 102,788 | 1.45× |
| Castile and León | 102,395 | 0.42× |
| Navarre | 96,155 | 1.36× |
| Balearic Islands | 84,462 | 0.53× |
| Galicia | 81,287 | 0.31× |
| Basque Autonomous Country | 65,890 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Design | 1.54× | Home & Garden |
| Handicraft | 1.86× | Home & Garden |
| Furniture | 1.59× | Home & Garden |
| Renovation | 2.13× | Home & Garden |
| Home improvement | 1.59× | Home & Garden |
| Deco | 1.96× | Home & Garden |
| IKEA | 1.63× | Home & Garden |
| SKLUM | 2.08× | Home & Garden |
| Architecture | 1.51× | Business & Career |
| Crafts | 1.53× | Home & Garden |
| Zara Home | 2.23× | Home & Garden |
| Bed | 1.95× | Home & Garden |
| Home construction | 2.34× | Home & Garden |
| Home Interior Design | 2.5× | Home & Garden |
| Chair | 2.19× | Home & Garden |
| Living room | 2.3× | Home & Garden |
| Interior design | 1.74× | Business & Career |
| Modern architecture | 1.86× | Arts & Culture |
| Brico Dépôt | 1.7× | Shopping |
| Apartment | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.81 |
| DIY Mentality | THRILL | 1.71 |
| Creativity | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.26 |
| Community Orientation | OPEN | 1.03 |
| Sustainability | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 7.3% |
| China | 5.6% |
See Decorative arts audiences in other countries
More Art movement audiences in Spain
- Culinary art (10,483,418)
- Contemporary art (6,033,060)
- Modern art (5,700,290)
- Illustration (4,638,957)
- Abstract art (2,901,916)
Frequently asked questions
How many fans does Decorative arts have in Spain?
Decorative arts has an estimated audience of 5,631,563 people in Spain, concentrated in Community of Madrid and Canary Islands.
What is the gender split and age of Decorative arts fans?
69.6% of Decorative arts fans are female, 30.4% are male, with an average age of 43.8 years.
Which brands do Decorative arts fans like most?
Decorative arts fans show strongest brand affinity for Design (1.54×), Handicraft (1.86×), and Furniture (1.59×) over the country average.
Where do Decorative arts fans live in Spain?
Decorative arts fans in Spain are most concentrated in Community of Madrid (reach 978,830), Canary Islands (reach 818,714), and Comunidad Valenciana (reach 625,839). These three regions account for the largest share of the active audience.
What other brands do Decorative arts fans also like?
Beyond Decorative arts itself, the audience over-indexes on Handicraft (1.86×), Furniture (1.59×), Renovation (2.13×), and Home improvement (1.59×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.