A data profile of the people who buy, follow and care about Decorative arts in Spain — modelled from more than twelve digital signal sources. Decorative arts has an estimated audience of 5,631,563 people in Spain.
The average Decorative arts fan in Spain is 43.8 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Design, Handicraft, Furniture, with strongest over-indexing on Design (1.54× the country average).
Demographically, the Decorative arts audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Decorative arts fan in Spain is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Design.
The key figures that characterise the Decorative arts profile in Spain.
69.6% are female, 30.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 43.8 |
| Estimated audience size | 5,631,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Decorative arts audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 7.3% |
| China | 5.6% |
Where the Decorative arts audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~500K | 1.95× | |
| 02 | La Rioja | ~40K | 1.22× | |
| 03 | Cantabria | ~70K | 1.05× | |
| 04 | Navarre | ~70K | 1.04× | |
| 05 | Community of Madrid | ~1M | 1.02× | |
| 06 | Extremadura | ~100K | 1.02× | |
| 07 | Comunidad Valenciana | ~600K | 1.00× | |
| 08 | Principality of Asturias | ~100K | 0.99× | |
| 09 | Region of Murcia | ~200K | 0.97× | |
| 10 | Aragon | ~100K | 0.97× | |
| 11 | Castilla-La Mancha | ~200K | 0.95× | |
| 12 | Balearic Islands | ~200K | 0.95× | |
| 13 | Castile and León | ~200K | 0.94× | |
| 14 | Galicia | ~200K | 0.93× | |
| 15 | Basque Autonomous Country | ~200K | 0.93× | |
| 16 | Andalusia | ~900K | 0.81× | |
| 17 | Catalonia | ~800K | 0.79× |
The strongest cross-interests of the Decorative arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 2.50× | ||
| 02 | Home construction | Home & Garden | 2.34× | ||
| 03 | Living room | Home & Garden | 2.30× | ||
| 04 | Zara Home | Home & Garden | 2.23× | ||
| 05 | Chair | Home & Garden | 2.19× | ||
| 06 | Renovation | Home & Garden | 2.13× | ||
| 07 | SKLUM | Home & Garden | 2.08× | ||
| 08 | Deco | Home & Garden | 1.96× | ||
| 09 | Bed | Home & Garden | 1.95× | ||
| 10 | Handicraft | Home & Garden | 1.86× | ||
| 11 | Modern architecture | Arts & Culture | 1.86× | ||
| 12 | Household | Home & Garden | 1.78× | ||
| 13 | Interior design | Business & Career | 1.74× | ||
| 14 | IKEA | Home & Garden | 1.63× | ||
| 15 | Furniture | Home & Garden | 1.59× | ||
| 16 | Home improvement | Home & Garden | 1.59× | ||
| 17 | Apartment | Business & Career | 1.58× | ||
| 18 | Design | Home & Garden | 1.54× | ||
| 19 | Crafts | Home & Garden | 1.53× | ||
| 20 | Architecture | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.75× | |
| Design Affinity | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Community Orientation | OPEN | 0.82× | |
| Social Media Usage | JOY | 0.86× |
Decorative arts has an estimated audience of 5,631,563 people in Spain, concentrated in Community of Madrid and Andalusia.
69.6% of Decorative arts fans are female, 30.4% are male, with an average age of 43.8 years.
Decorative arts fans show strongest brand affinity for Design (1.54×), Handicraft (1.86×), and Furniture (1.59×) over the country average.
Decorative arts fans in Spain are most concentrated in Community of Madrid (reach ~1M), Andalusia (reach ~900K), and Catalonia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Decorative arts itself, the audience over-indexes on Handicraft (1.86×), Furniture (1.59×), Renovation (2.13×), and Home improvement (1.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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