Interior design Audience in Spain
Interior design has an estimated audience of 7,192,140 people in Spain. 62.4% are female, 37.6% are male, average age 46.0. Top regions: Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities: Zara Home, Home décor products, Nightwear, Rami Malek, Maternity clothing.
The average Interior design fan in Spain is 46.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities include Zara Home, Home décor products, Nightwear, with strongest over-indexing on Zara Home (1.51× the country average). Demographically, the Interior design audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Interior design fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 46.0 |
| Estimated audience size | 7,192,140 |
Audience persona
The typical Interior design fan in Spain is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for Zara Home.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,274,759 | 1.75× |
| Andalusia | 1,646,282 | 1.17× |
| Comunidad Valenciana | 1,542,115 | 1.91× |
| Community of Madrid | 1,273,648 | 1.05× |
| Balearic Islands | 512,981 | 2.54× |
| Canary Islands | 323,236 | 0.9× |
| Galicia | 284,672 | 0.85× |
| Castilla-La Mancha | 254,583 | 0.87× |
| Castile and León | 190,582 | 0.61× |
| Region of Murcia | 189,373 | 0.77× |
| Basque Autonomous Country | 166,207 | 0.62× |
| Aragon | 138,155 | 0.73× |
| Principality of Asturias | 124,253 | 0.73× |
| Extremadura | 71,344 | 0.46× |
| Navarre | 56,516 | 0.63× |
| Cantabria | 55,380 | 0.61× |
| La Rioja | 38,059 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zara Home | 1.51× | Home & Garden |
| Home décor products | 1.55× | Home & Garden |
| Nightwear | 1.51× | Fashion & Accessoires |
| Rami Malek | 1.55× | Movies & TV |
| Maternity clothing | 1.53× | Fashion & Accessoires |
| Laneige | 1.54× | Beauty & Wellness |
| Jared Padalecki | 1.51× | Movies & TV |
| Yamamay | 1.5× | Fashion & Accessoires |
| Thierry Mugler | 1.65× | Beauty & Wellness |
| Burlesque | 1.88× | Music & Radio |
| Artek (company) | 1.55× | Home & Garden |
| Infantdeco Tienda On-Line | 1.55× | Kids & Family |
| ULTA Beauty | 2.12× | Beauty & Wellness |
| Disney family | 1.76× | Kids & Family |
| The Blonde Salad by Chiara Ferragni | 1.82× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.26 |
| DIY Mentality | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.17 |
| Design Affinity | PREMIUM | 1.09 |
| Creativity | OPEN | 1.07 |
| Community Orientation | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
See Interior design audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
Frequently asked questions
How many fans does Interior design have in Spain?
Interior design has an estimated audience of 7,192,140 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Interior design fans?
62.4% of Interior design fans are female, 37.6% are male, with an average age of 46.0 years.
Which brands do Interior design fans like most?
Interior design fans show strongest brand affinity for Zara Home (1.51×), Home décor products (1.55×), and Nightwear (1.51×) over the country average.
Where do Interior design fans live in Spain?
Interior design fans in Spain are most concentrated in Catalonia (reach 2,274,759), Andalusia (reach 1,646,282), and Comunidad Valenciana (reach 1,542,115). These three regions account for the largest share of the active audience.
What other brands do Interior design fans also like?
Beyond Interior design itself, the audience over-indexes on Home décor products (1.55×), Nightwear (1.51×), Rami Malek (1.55×), and Maternity clothing (1.53×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.