A data profile of the people who buy, follow and care about Interior design in Spain — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 7,192,140 people in Spain.
The average Interior design fan in Spain is 46.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Zara Home, Home décor products, Nightwear, with strongest over-indexing on Zara Home (1.51× the country average).
Demographically, the Interior design audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 17 regions tracked by Rascasse.
The typical Interior design fan in Spain is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Zara Home.
The key figures that characterise the Interior design profile in Spain.
62.4% are female, 37.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 46.0 |
| Estimated audience size | 7,192,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Interior design audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
Where the Interior design audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 2.10× | |
| 02 | Comunidad Valenciana | ~1.5M | 1.79× | |
| 03 | Catalonia | ~2M | 1.68× | |
| 04 | Andalusia | ~1.5M | 1.14× | |
| 05 | Community of Madrid | ~1.5M | 1.04× | |
| 06 | La Rioja | ~50K | 0.98× | |
| 07 | Canary Islands | ~300K | 0.94× | |
| 08 | Castilla-La Mancha | ~300K | 0.94× | |
| 09 | Cantabria | ~80K | 0.93× | |
| 10 | Navarre | ~80K | 0.93× | |
| 11 | Region of Murcia | ~200K | 0.92× | |
| 12 | Principality of Asturias | ~200K | 0.92× | |
| 13 | Galicia | ~300K | 0.91× | |
| 14 | Extremadura | ~100K | 0.91× | |
| 15 | Aragon | ~200K | 0.90× | |
| 16 | Castile and León | ~300K | 0.83× | |
| 17 | Basque Autonomous Country | ~200K | 0.81× |
The strongest cross-interests of the Interior design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ULTA Beauty | Beauty & Wellness | 2.12× | ||
| 02 | Burlesque | Music & Radio | 1.88× | ||
| 03 | The Blonde Salad by Chiara Ferragni | Fashion & Accessoires | 1.82× | ||
| 04 | Disney family | Kids & Family | 1.76× | ||
| 05 | Thierry Mugler | Beauty & Wellness | 1.65× | ||
| 06 | Home décor products | Home & Garden | 1.55× | ||
| 07 | Rami Malek | Movies & TV | 1.55× | ||
| 08 | Artek | Home & Garden | 1.55× | ||
| 09 | Infantdeco Tienda On-Line | Kids & Family | 1.55× | ||
| 10 | Laneige | Beauty & Wellness | 1.54× | ||
| 11 | Maternity clothing | Fashion & Accessoires | 1.53× | ||
| 12 | Zara Home | Home & Garden | 1.51× | ||
| 13 | Nightwear | Fashion & Accessoires | 1.51× | ||
| 14 | Jared Padalecki | Movies & TV | 1.51× | ||
| 15 | Yamamay | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.13× | |
| Creativity | OPEN | 1.03× | |
| Design Affinity | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Community Orientation | OPEN | 0.65× | |
| Tradition | CONSERVATISM | 0.66× |
Interior design has an estimated audience of 7,192,140 people in Spain, concentrated in Catalonia and Andalusia.
62.4% of Interior design fans are female, 37.6% are male, with an average age of 46.0 years.
Interior design fans show strongest brand affinity for Zara Home (1.51×), Home décor products (1.55×), and Nightwear (1.51×) over the country average.
Interior design fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Interior design itself, the audience over-indexes on Home décor products (1.55×), Nightwear (1.51×), Rami Malek (1.55×), and Maternity clothing (1.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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