Interior design Audience in United Kingdom
Interior design has an estimated audience of 13,157,912 people in United Kingdom. 62.9% are female, 37.1% are male, average age 45.1. Top regions: England, Scotland, South East. Top brand affinities: DIY & Craft Ideas, Art Collecting, PlentyofFish, Digital painting, Khaadi.
The average Interior design fan in United Kingdom is 45.1 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include DIY & Craft Ideas, Art Collecting, PlentyofFish, with strongest over-indexing on DIY & Craft Ideas (1.72× the country average). Demographically, the Interior design audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Interior design fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.1 |
| Estimated audience size | 13,157,912 |
Audience persona
The typical Interior design fan in United Kingdom is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for DIY & Craft Ideas.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,868,435 | 1.72× |
| Scotland | 1,410,910 | 1.19× |
| South East | 1,367,282 | 0.77× |
| Wales | 900,315 | 1.2× |
| Yorkshire and the Humber | 837,422 | 0.79× |
| South West | 635,535 | 0.59× |
| East of England | 614,285 | 0.51× |
| Northern Ireland | 563,362 | 1.39× |
| West Midlands | 512,031 | 0.91× |
| East Midlands | 444,080 | 0.48× |
| North West | 441,895 | 0.31× |
| North East | 326,560 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DIY & Craft Ideas | 1.72× | Home & Garden |
| Art Collecting | 1.64× | Arts & Culture |
| PlentyofFish | 1.62× | Internet & Social Media |
| Digital painting | 1.74× | Arts & Culture |
| Khaadi | 1.56× | Fashion & Accessoires |
| Art dealer | 1.67× | Arts & Culture |
| Figure drawing | 1.52× | Arts & Culture |
| Motion graphics | 1.55× | Arts & Culture |
| Concept art | 1.67× | Arts & Culture |
| Computer Arts | 1.51× | Technology & Electronics |
| Farmhouse kitchen | 1.7× | Home & Garden |
| Knitting Club | 1.52× | Home & Garden |
| House & Home | 1.67× | Home & Garden |
| Footballhead | 1.67× | Music & Radio |
| Arts, Artists, Artwork | 1.57× | Arts & Culture |
| Ritu Kumar | 1.52× | Fashion & Accessoires |
| Galerie Patrick Seguin | 1.64× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Community Orientation | OPEN | 1.31 |
| Design Affinity | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.27 |
| Travelling | THRILL | 1.22 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
See Interior design audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
Frequently asked questions
How many fans does Interior design have in United Kingdom?
Interior design has an estimated audience of 13,157,912 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Interior design fans?
62.9% of Interior design fans are female, 37.1% are male, with an average age of 45.1 years.
Which brands do Interior design fans like most?
Interior design fans show strongest brand affinity for DIY & Craft Ideas (1.72×), Art Collecting (1.64×), and PlentyofFish (1.62×) over the country average.
Where do Interior design fans live in United Kingdom?
Interior design fans in United Kingdom are most concentrated in England (reach 9,868,435), Scotland (reach 1,410,910), and South East (reach 1,367,282). These three regions account for the largest share of the active audience.
What other brands do Interior design fans also like?
Beyond Interior design itself, the audience over-indexes on Art Collecting (1.64×), PlentyofFish (1.62×), Digital painting (1.74×), and Khaadi (1.56×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.