Interior design Audience in Brazil
Interior design has an estimated audience of 9,379,225 people in Brazil. 66.5% are female, 33.5% are male, average age 42.7. Top regions: São Paulo, Rio de Janeiro, Santa Catarina.
The average Interior design fan in Brazil is 42.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Santa Catarina. Demographically, the Interior design audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Interior design fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 42.7 |
| Estimated audience size | 9,379,225 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,595,957 | 1.06× |
| Rio de Janeiro | 784,979 | 0.89× |
| Santa Catarina | 767,495 | 1.79× |
| Minas Gerais | 640,621 | 0.66× |
| Rio Grande do Sul | 459,867 | 0.83× |
| Paraná | 432,123 | 0.75× |
| Bahia | 397,543 | 0.64× |
| Ceará | 329,343 | 0.8× |
| Pernambuco | 290,576 | 0.68× |
| Goiás | 205,368 | 0.57× |
| Pará | 183,202 | 0.6× |
| Espírito Santo | 175,074 | 0.9× |
| Maranhão | 165,080 | 0.7× |
| Federal District | 159,452 | 1.02× |
| Paraíba | 150,616 | 0.8× |
| Mato Grosso do Sul | 123,967 | 0.91× |
| Sergipe | 117,837 | 1.21× |
| Rio Grande do Norte | 113,651 | 0.73× |
| Amazonas | 108,243 | 0.66× |
| Alagoas | 106,517 | 0.78× |
| Piauí | 105,152 | 0.81× |
| Mato Grosso | 98,808 | 0.56× |
| Amapá | 85,445 | 2.57× |
| Rondônia | 82,292 | 1.05× |
| Tocantins | 79,478 | 1.28× |
| Roraima | 57,614 | 2.18× |
| Acre | 51,373 | 1.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.01 |
| Mindfulness | BALANCE | 1.88 |
| Healthy Lifestyle | BALANCE | 1.61 |
| Need for Security | CONSERVATISM | 1.57 |
| Price Sensitivity | PREMIUM | 1.57 |
| Luxury Orientation | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
See Interior design audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.