Rascasse Audience Intelligence

Interior design Audience in Brazil

A data profile of the people who buy, follow and care about Interior design in Brazil — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 9,379,225 people in Brazil.

#43among Field of study in Brazil#402among Topic in Brazil#93in Business & Career

The average Interior design fan in Brazil is 42.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interior design profile in Brazil.

Audience size
9.4M
in Brazil
Gender
66.5%♀
33.5% male
Age
42.7
average years
Country rank
#609
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interior design fans

66.5% are female, 33.5% are male, average age 42.7.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Interior design audience in Brazil
MetricValue
Female66.5%
Male33.5%
Average age42.7
Estimated audience size9,379,225
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Interior design audience in Brazil
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Interior design audience comes from Brazil.

Worldwide audience distribution share by country for Interior design
CountryShare
United States18.4%
United Kingdom4.8%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interior design audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Interior design fans by region: top regions in Brazil
#RegionReachAffinity×
01Santa Catarina~600K1.44×
02Amapá~40K1.14×
03Roraima~30K1.08×
04São Paulo~2.5M1.05×
05Sergipe~100K1.03×
06Tocantins~60K1.03×
07Acre~30K1.03×
08Federal District~200K1.01×
09Rondônia~80K1.00×
10Mato Grosso do Sul~100K0.99×
11Espírito Santo~200K0.98×
12Alagoas~100K0.98×
13Piauí~100K0.98×
14Paraíba~200K0.97×
15Rio Grande do Norte~200K0.97×
16Amazonas~200K0.96×
17Maranhão~200K0.95×
18Mato Grosso~200K0.95×
19Rio de Janeiro~800K0.94×
20Ceará~400K0.94×
21Rio Grande do Sul~500K0.93×
22Pará~300K0.93×
23Pernambuco~400K0.92×
24Goiás~300K0.90×
25Paraná~500K0.89×
26Bahia~500K0.88×
27Minas Gerais~800K0.83×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Interior design audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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