Rascasse Audience Intelligence

Interior design Audience in United States

A data profile of the people who buy, follow and care about Interior design in United States — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 50,745,920 people in United States.

#26among Field of study in United States#287among Topic in United States#64in Business & Career

The average Interior design fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Renovation, Anthropologie, with strongest over-indexing on Macy's (1.65× the country average).

Demographically, the Interior design audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Interior design fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interior design profile in United States.

Audience size
50.7M
in United States
Gender
60.8%♀
39.2% male
Age
42.7
average years
Country rank
#392
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interior design fans

60.8% are female, 39.2% are male, average age 42.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Interior design audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.7
Estimated audience size50,745,920
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Interior design audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Interior design audience comes from United States.

Worldwide audience distribution share by country for Interior design
CountryShare
United States18.4%
United Kingdom4.8%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interior design audience in United States is strongest.

Fig. 05

Top regions by affinity

Interior design fans by region: top regions in United States
#RegionReachAffinity×
01Utah~700K1.52×
02Oregon~800K1.37×
03Florida~4.5M1.28×
04North Carolina~2M1.27×
05California~7M1.22×
06Connecticut~600K1.22×
07Georgia~2M1.21×
08Texas~5M1.20×
09Virginia~1.5M1.17×
10Washington~1M1.16×
11Iowa~500K1.16×
12Wyoming~90K1.15×
13Arizona~1M1.11×
14Kansas~400K1.11×
15New York~3M1.09×
16Colorado~900K1.09×
17Nebraska~300K1.09×
18Minnesota~800K1.08×
19Idaho~300K1.05×
20South Carolina~800K1.04×
21New Jersey~1.5M1.03×
22Mississippi~400K1.01×
23Indiana~900K1.00×
24Wisconsin~800K0.99×
25Louisiana~600K0.98×
26South Dakota~100K0.98×
27Illinois~1.5M0.97×
28Tennessee~1M0.97×
29Maryland~800K0.97×
30Arkansas~400K0.97×
31Alabama~700K0.96×
32Washington, District of Columbia~100K0.95×
33Missouri~800K0.94×
34Michigan~1M0.93×
35Oklahoma~500K0.93×
36Hawaii~200K0.93×
37Montana~100K0.92×
38North Dakota~100K0.91×
39Pennsylvania~1.5M0.90×
40Ohio~1.5M0.88×
41Massachusetts~900K0.88×
42Nevada~400K0.88×
43Alaska~90K0.87×
44Rhode Island~100K0.85×
45Kentucky~500K0.84×
46Delaware~100K0.81×
47New Hampshire~200K0.79×
48Maine~100K0.76×
49New Mexico~200K0.75×
50West Virginia~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Interior design, United States
0.67×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interior design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interior design audience
#·InterestCategoryAffinity×
01Home décor productsHome & Garden1.98×
02Home Interior DesignHome & Garden1.92×
03AnthropologieShopping1.91×
04Free PeopleFashion & Accessoires1.88×
05Ashley Furniture HomeStoresHome & Garden1.85×
06West ElmHome & Garden1.84×
07Home DesignHome & Garden1.76×
08Banana RepublicFashion & Accessoires1.75×
09J.CrewFashion & Accessoires1.72×
10Natural skin careBeauty & Wellness1.71×
11Urban OutfittersShopping1.71×
12Home decorating ideasHome & Garden1.68×
13Macy'sShopping1.65×
14New BalanceFashion & Accessoires1.64×
15Pottery BarnHome & Garden1.61×
16H.O.M.E.Home & Garden1.55×
17KitchenwareHome & Garden1.54×
18RenovationHome & Garden1.53×
19ULTA BeautyBeauty & Wellness1.52×
20HomeGoodsHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interior design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interior design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.38×
DIY MentalityTHRILL1.29×
Luxury OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interior design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.68×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Interior design have in United States?

Interior design has an estimated audience of 50,745,920 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Interior design fans?

60.8% of Interior design fans are female, 39.2% are male, with an average age of 42.7 years.

03

Which brands do Interior design fans like most?

Interior design fans show strongest brand affinity for Macy's (1.65×), Renovation (1.53×), and Anthropologie (1.91×) over the country average.

04

Where do Interior design fans live in United States?

Interior design fans in United States are most concentrated in California (reach ~7M), Texas (reach ~5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Interior design fans also like?

Beyond Interior design itself, the audience over-indexes on Renovation (1.53×), Anthropologie (1.91×), ULTA Beauty (1.52×), and Home Design (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Interior design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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