Interior design Audience in United States

Interior design logo

Interior design has an estimated audience of 50,745,920 people in United States. 60.8% are female, 39.2% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Renovation, Anthropologie, ULTA Beauty, Home Design.

The average Interior design fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Renovation, Anthropologie, with strongest over-indexing on Macy's (1.65× the country average). Demographically, the Interior design audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Interior design fans

Demographic split for Interior design audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.7
Estimated audience size50,745,920

Audience persona

The typical Interior design fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Interior design in United States
RegionReachAffinity
California7,829,2171.4×
Texas5,542,7621.27×
Florida4,745,5591.38×
New York3,672,5561.3×
Georgia2,057,8931.32×
North Carolina1,870,5411.23×
Illinois1,794,1911.06×
Virginia1,548,5651.25×
Pennsylvania1,491,2720.87×
New Jersey1,453,2211.13×
Ohio1,369,7320.88×
Michigan1,293,7560.97×
Washington1,292,6651.27×
Arizona1,159,2801.12×
Tennessee1,025,4761.01×
Indiana982,5761.06×
Massachusetts927,1580.93×
Colorado900,5851.13×
Maryland865,2340.99×
South Carolina823,7941.08×
Oregon809,1611.39×
Minnesota779,7631.07×
Wisconsin756,8570.99×
Missouri741,1010.91×
Louisiana692,2871.06×
Alabama654,1600.92×
Utah625,8611.38×
Kentucky543,2540.85×
Oklahoma538,7850.96×
Nevada493,1701×
Connecticut473,6560.93×
Iowa459,5561.1×
Mississippi418,1741×
Kansas416,4331.04×
Arkansas394,8560.94×
Idaho255,0571×
Nebraska251,0850.99×
Hawaii211,2190.97×
New Mexico183,5400.72×
Washington, District of Columbia151,3680.99×
New Hampshire150,3700.75×
West Virginia135,7980.57×
Maine135,4720.75×
Rhode Island133,1030.82×
Montana121,3140.86×
Delaware106,9900.76×
South Dakota94,5810.81×
North Dakota87,1830.84×
Alaska70,3510.65×
Vermont60,1040.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interior design audience
BrandAffinityCategory
Macy's1.65×Shopping
Renovation1.53×Home & Garden
Anthropologie1.91×Shopping
ULTA Beauty1.52×Beauty & Wellness
Home Design1.76×Home & Garden
Pottery Barn1.61×Home & Garden
Home décor products1.98×Home & Garden
Home Interior Design1.92×Home & Garden
J.Crew1.72×Fashion & Accessoires
Kitchenware1.54×Home & Garden
New Balance1.64×Fashion & Accessoires
Natural skin care1.71×Beauty & Wellness
Banana Republic1.75×Fashion & Accessoires
Free People1.88×Fashion & Accessoires
HomeGoods1.52×Home & Garden
Home decorating ideas1.68×Home & Garden
Ashley Furniture HomeStores1.85×Home & Garden
H&M1.56×Shopping
Urban Outfitters1.71×Shopping
West Elm1.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interior design audience
TraitClusterScore
Design AffinityPREMIUM1.3
ExtroversionTHRILL1.17
DIY MentalityTHRILL1.17
Luxury OrientationPREMIUM1.11
Price SensitivityPREMIUM1.09
SustainabilityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Interior design
CountryShare
United States18.4%
United Kingdom4.8%
Japan4.4%

See Interior design audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Interior design have in United States?

Interior design has an estimated audience of 50,745,920 people in United States, concentrated in California and Texas.

What is the gender split and age of Interior design fans?

60.8% of Interior design fans are female, 39.2% are male, with an average age of 42.7 years.

Which brands do Interior design fans like most?

Interior design fans show strongest brand affinity for Macy's (1.65×), Renovation (1.53×), and Anthropologie (1.91×) over the country average.

Where do Interior design fans live in United States?

Interior design fans in United States are most concentrated in California (reach 7,829,217), Texas (reach 5,542,762), and Florida (reach 4,745,559). These three regions account for the largest share of the active audience.

What other brands do Interior design fans also like?

Beyond Interior design itself, the audience over-indexes on Renovation (1.53×), Anthropologie (1.91×), ULTA Beauty (1.52×), and Home Design (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.