HomeGoods Audience in United States

HomeGoods logo

HomeGoods has an estimated audience of 28,787,650 people in United States. 68.9% are female, 31.1% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Kohl's, Old Navy, Whole Foods Market, Yahoo!奇摩名人娛樂.

The average HomeGoods fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Kohl's, Old Navy, with strongest over-indexing on Harry Potter (1.54× the country average). Demographically, the HomeGoods audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of HomeGoods fans

Demographic split for HomeGoods audience in United States
MetricValue
Female68.9%
Male31.1%
Average age37.5
Estimated audience size28,787,650

Audience persona

The typical HomeGoods fan in United States is more female, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for HomeGoods in United States
RegionReachAffinity
California4,537,4411.43×
Texas3,326,5301.34×
Florida3,166,3601.62×
New York1,944,2611.21×
Illinois1,335,0971.39×
North Carolina1,245,8181.44×
New Jersey1,215,6581.66×
Virginia1,108,3181.58×
Pennsylvania1,053,3781.09×
Ohio972,9031.1×
Georgia964,4101.09×
Massachusetts824,7041.45×
Michigan747,4060.99×
Washington717,6451.24×
Maryland684,7841.38×
Tennessee649,3011.12×
South Carolina571,9291.32×
Arizona557,4350.95×
Connecticut527,9961.83×
Minnesota496,6551.2×
Oregon480,0001.45×
Indiana456,6620.87×
Colorado455,3931×
Wisconsin403,5860.93×
Missouri374,9380.81×
Alabama344,4150.86×
Louisiana309,5520.83×
Kentucky296,4300.82×
Utah262,3101.02×
Oklahoma260,2120.81×
Kansas230,3921.02×
Nevada226,0710.81×
Iowa214,9030.91×
Mississippi175,2490.74×
New Hampshire168,4451.48×
Arkansas153,6060.65×
Rhode Island121,8461.33×
Nebraska120,6340.84×
New Mexico120,3930.83×
West Virginia98,2250.73×
Delaware86,8801.09×
Maine81,9510.79×
Idaho75,7370.52×
Washington, District of Columbia65,0950.75×
North Dakota44,2560.75×
Vermont40,8940.81×
Montana27,6130.35×
South Dakota22,1860.33×
Hawaii15,0460.12×
Wyoming7,4960.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HomeGoods audience
BrandAffinityCategory
Harry Potter1.54×Movies & TV
Kohl's1.53×Shopping
Old Navy1.56×Fashion & Accessoires
Whole Foods Market1.56×Shopping
Yahoo!奇摩名人娛樂1.73×Internet & Social Media
Home decorating ideas2.44×Home & Garden
Marshalls1.64×Fashion & Accessoires
Fashion Nova1.99×Shopping
CVS Pharmacy1.76×Shopping
Bath and Bodyworks2.43×Shopping
Healthy habits1.92×Health
YouTube Music1.94×Internet & Social Media
Architecture & Design2.32×Business & Career
Health And Beauty2.25×Beauty & Wellness
T.J.Maxx1.69×Shopping
Sex and the City2.16×Movies & TV
Twitch1.86×Games
Boho-chic2.11×Fashion & Accessoires
Dog walking1.66×Pets & Animals
Dog lovers1.81×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HomeGoods audience
TraitClusterScore
Design AffinityPREMIUM2.12
DIY MentalityTHRILL1.81
Luxury OrientationPREMIUM1.63
SustainabilityBALANCE1.47
IndulgenceJOY1.43
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for HomeGoods
CountryShare
United States98.7%
Mexico0.4%
Brazil0.3%

See HomeGoods audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does HomeGoods have in United States?

HomeGoods has an estimated audience of 28,787,650 people in United States, concentrated in California and Texas.

What is the gender split and age of HomeGoods fans?

68.9% of HomeGoods fans are female, 31.1% are male, with an average age of 37.5 years.

Which brands do HomeGoods fans like most?

HomeGoods fans show strongest brand affinity for Harry Potter (1.54×), Kohl's (1.53×), and Old Navy (1.56×) over the country average.

Where do HomeGoods fans live in United States?

HomeGoods fans in United States are most concentrated in California (reach 4,537,441), Texas (reach 3,326,530), and Florida (reach 3,166,360). These three regions account for the largest share of the active audience.

What other brands do HomeGoods fans also like?

Beyond HomeGoods itself, the audience over-indexes on Kohl's (1.53×), Old Navy (1.56×), Whole Foods Market (1.56×), and Yahoo!奇摩名人娛樂 (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HomeGoods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.