Yankee Candle Audience in United States

Yankee Candle logo

Yankee Candle has an estimated audience of 3,390,827 people in United States. 78.5% are female, 21.5% are male, average age 41.2. Top regions: Massachusetts, Pennsylvania, New York. Top brand affinities: Bath and Bodyworks, Religion, WoodWick Candles, Scentsy, Fragrance oil.

The average Yankee Candle fan in United States is 41.2 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Pennsylvania, New York. Top brand affinities include Bath and Bodyworks, Religion, WoodWick Candles, with strongest over-indexing on Bath and Bodyworks (11.66× the country average). Demographically, the Yankee Candle audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of Yankee Candle fans

Demographic split for Yankee Candle audience in United States
MetricValue
Female78.5%
Male21.5%
Average age41.2
Estimated audience size3,390,827

Audience persona

The typical Yankee Candle fan in United States is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for Yankee Candle in United States
RegionReachAffinity
Massachusetts225,0513.37×
Pennsylvania212,9681.87×
New York211,4981.12×
Florida196,3110.86×
Texas139,2780.48×
California129,8420.35×
Illinois128,8531.14×
Ohio125,8241.2×
New Jersey125,5071.46×
Virginia115,7171.4×
North Carolina104,4481.02×
Connecticut86,9392.56×
Indiana86,4001.39×
Maryland80,6741.38×
Michigan79,8870.9×
Georgia72,8430.7×
Tennessee67,8901×
South Carolina54,0981.06×
New Hampshire45,4103.4×
Wisconsin45,2060.89×
Kentucky43,3121.02×
Missouri41,1350.75×
Colorado40,5290.76×
Arizona37,8860.55×
Rhode Island32,4643.01×
Washington30,5830.45×
Alabama26,1910.55×
Minnesota24,8070.51×
Iowa22,0180.79×
Maine21,5081.77×
Kansas20,8910.78×
West Virginia18,4451.17×
Oregon17,0610.44×
Oklahoma16,8850.45×
Delaware16,6411.78×
Louisiana16,0670.37×
Nevada14,4020.44×
Mississippi14,3580.51×
Arkansas13,6500.49×
Nebraska13,0050.76×
Vermont12,6712.13×
Utah9,1320.3×
Idaho8,8230.52×
New Mexico7,5800.45×
Washington, District of Columbia5,1770.51×
South Dakota4,1460.53×
North Dakota3,7970.55×
Montana3,3090.35×
Hawaii2,2640.16×
Wyoming1,9570.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yankee Candle audience
BrandAffinityCategory
Bath and Bodyworks11.66×Shopping
Religion2.13×Business & Career
WoodWick Candles31.04×Home & Garden
Scentsy10.98×Home & Garden
Fragrance oil8.45×Beauty & Wellness
Heart (novel)2.05×Literature
Lush (band)6.82×Music & Radio
Bath & Body Works3.95×Shopping
Hobby Lobby1.78×Home & Garden
Candle3.07×Home & Garden
African-American music1.93×Music & Radio
Image sensor2.15×Technology & Electronics
Christmas Eve2.35×Kids & Family
KNOX17.06×Home & Garden
Yahoo!奇摩名人娛樂1.6×Internet & Social Media
Beetlejuice1.69×Movies & TV
Diamond Candles31.66×Home & Garden
Home decorating ideas2.19×Home & Garden
Gift shop2.33×Home & Garden
Sixteen Candles9.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yankee Candle audience
TraitClusterScore
Convenience OrientationPREMIUM1.43
Price SensitivityPREMIUM1.39
CreativityOPEN1.36
MindfulnessBALANCE1.3
ExtroversionTHRILL1.29
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Yankee Candle
CountryShare
United States39.6%
United Kingdom15.0%
Italy10.1%

See Yankee Candle audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does Yankee Candle have in United States?

Yankee Candle has an estimated audience of 3,390,827 people in United States, concentrated in Massachusetts and Pennsylvania.

What is the gender split and age of Yankee Candle fans?

78.5% of Yankee Candle fans are female, 21.5% are male, with an average age of 41.2 years.

Which brands do Yankee Candle fans like most?

Yankee Candle fans show strongest brand affinity for Bath and Bodyworks (11.66×), Religion (2.13×), and WoodWick Candles (31.04×) over the country average.

Where do Yankee Candle fans live in United States?

Yankee Candle fans in United States are most concentrated in Massachusetts (reach 225,051), Pennsylvania (reach 212,968), and New York (reach 211,498). These three regions account for the largest share of the active audience.

What other brands do Yankee Candle fans also like?

Beyond Yankee Candle itself, the audience over-indexes on Religion (2.13×), WoodWick Candles (31.04×), Scentsy (10.98×), and Fragrance oil (8.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yankee Candle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.