Marshalls Audience in United States

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Marshalls has an estimated audience of 51,145,070 people in United States. 80.1% are female, 19.9% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Voice acting, Kohl's, T.J.Maxx, Old Navy, Costco.

The average Marshalls fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Voice acting, Kohl's, T.J.Maxx, with strongest over-indexing on Voice acting (5.36× the country average). Demographically, the Marshalls audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Marshalls fans

Demographic split for Marshalls audience in United States
MetricValue
Female80.1%
Male19.9%
Average age38.7
Estimated audience size51,145,070

Audience persona

The typical Marshalls fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Voice acting.

Top regions in United States

Top regions ranked by reach for Marshalls in United States
RegionReachAffinity
California8,728,8101.55×
Texas6,213,5281.41×
Florida5,441,2701.57×
New York5,210,3731.82×
New Jersey2,618,8582.01×
Illinois2,321,4671.36×
Massachusetts2,040,8402.03×
Pennsylvania1,984,6011.15×
North Carolina1,913,2521.24×
Ohio1,811,9541.15×
Virginia1,648,4151.32×
Georgia1,561,9500.99×
Michigan1,431,3331.07×
Maryland1,295,3361.47×
Tennessee1,199,4901.17×
Washington972,3980.95×
Connecticut967,2181.89×
Arizona931,3350.89×
South Carolina861,2371.12×
Indiana828,5600.89×
Missouri771,7230.94×
Minnesota735,1211×
Louisiana644,2720.98×
Wisconsin619,7770.81×
Kentucky575,5970.9×
Colorado573,0040.71×
Oregon557,6070.95×
Nevada508,1731.03×
Alabama439,5290.62×
Oklahoma422,7300.74×
Mississippi372,6240.88×
Kansas353,7600.88×
Iowa274,3130.65×
New Hampshire270,6421.34×
Arkansas250,1900.59×
Rhode Island240,6041.48×
New Mexico233,2300.91×
West Virginia214,1880.9×
Utah210,6730.46×
Delaware208,0421.47×
Nebraska171,4820.67×
Washington, District of Columbia149,6250.97×
Maine132,1060.72×
Hawaii122,7870.56×
Idaho114,2150.45×
Vermont69,3330.77×
South Dakota53,7000.45×
Wyoming38,4580.51×
North Dakota32,2010.31×
Montana21,8950.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marshalls audience
BrandAffinityCategory
Voice acting5.36×Arts & Culture
Kohl's2.14×Shopping
T.J.Maxx2.72×Shopping
Old Navy1.99×Fashion & Accessoires
Costco1.84×Shopping
Macy's1.7×Shopping
Hobby Lobby1.81×Home & Garden
J. C. Penney2.23×Shopping
HomeGoods2.47×Home & Garden
Macy's1.63×Shopping
Nordstrom rack1.82×Fashion & Accessoires
Boho-chic2.29×Fashion & Accessoires
Aritzia2.73×Fashion & Accessoires
J.Crew Factory3.74×Shopping
Pregnancy1.61×Kids & Family
Home Design1.93×Home & Garden
Childbirth1.62×Kids & Family
Offspring1.64×Home & Garden
Fashion Nova1.65×Shopping
stay at home mom2.71×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marshalls audience
TraitClusterScore
Luxury OrientationPREMIUM3.46
Quality AwarenessPREMIUM1.66
IndulgenceJOY1.47
Design AffinityPREMIUM1.41
Price SensitivityPREMIUM1.39
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Marshalls
CountryShare
United States78.7%
Canada5.3%
Puerto Rico2.4%

See Marshalls audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Marshalls have in United States?

Marshalls has an estimated audience of 51,145,070 people in United States, concentrated in California and Texas.

What is the gender split and age of Marshalls fans?

80.1% of Marshalls fans are female, 19.9% are male, with an average age of 38.7 years.

Which brands do Marshalls fans like most?

Marshalls fans show strongest brand affinity for Voice acting (5.36×), Kohl's (2.14×), and T.J.Maxx (2.72×) over the country average.

Where do Marshalls fans live in United States?

Marshalls fans in United States are most concentrated in California (reach 8,728,810), Texas (reach 6,213,528), and Florida (reach 5,441,270). These three regions account for the largest share of the active audience.

What other brands do Marshalls fans also like?

Beyond Marshalls itself, the audience over-indexes on Kohl's (2.14×), T.J.Maxx (2.72×), Old Navy (1.99×), and Costco (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marshalls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.