Marshalls Audience in Germany
Marshalls has an estimated audience of 408,021 people in Germany. 69.0% are female, 31.0% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: art people gallery, Freddie Highmore, Banku, Person of Interest (TV series), Reddit.
The average Marshalls fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include art people gallery, Freddie Highmore, Banku, with strongest over-indexing on art people gallery (249.71× the country average). Demographically, the Marshalls audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Marshalls fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 32.0 |
| Estimated audience size | 408,021 |
Audience persona
The typical Marshalls fan in Germany is more female, around 32.0 years old, with strong Design Affinity tendencies and a notable affinity for art people gallery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,048 | 1.06× |
| Bayern | 79,152 | 1.21× |
| Baden-Württemberg | 67,995 | 1.22× |
| Hessen | 39,367 | 1.27× |
| Niedersachsen | 37,657 | 0.95× |
| Berlin | 23,165 | 1.27× |
| Rheinland-Pfalz | 20,279 | 0.99× |
| Sachsen | 19,116 | 0.96× |
| Schleswig-Holstein | 12,922 | 0.88× |
| Brandenburg | 10,569 | 0.84× |
| Hamburg | 10,286 | 1.12× |
| Thüringen | 8,905 | 0.86× |
| Sachsen-Anhalt | 8,104 | 0.77× |
| Mecklenburg-Vorpommern | 6,276 | 0.81× |
| Saarland | 4,102 | 0.82× |
| Bremen | 3,468 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| art people gallery | 249.71× | |
| Freddie Highmore | 57.25× | Movies & TV |
| Banku | 282.81× | Food & Beverages |
| Person of Interest (TV series) | 26.9× | Movies & TV |
| 6.54× | Internet & Social Media | |
| True Detective | 9.54× | Movies & TV |
| POP UP | 60.76× | Music & Radio |
| T.J.Maxx | 24.07× | Shopping |
| Beyerdynamic | 31.14× | Technology & Electronics |
| J. C. Penney | 33.97× | Shopping |
| Musical keyboard | 19.13× | Music & Radio |
| YouTube Music | 7.48× | Internet & Social Media |
| University of Ghana | 60.29× | Business & Career |
| Spy Game | 27.13× | Movies & TV |
| The Rookie | 5.19× | Movies & TV |
| Metro TV (Ghana) | 113.17× | Movies & TV |
| Applegate | 89.57× | Movies & TV |
| Audio mixing | 14.58× | Technology & Electronics |
| Enemy of the State (film) | 32.15× | |
| Institute for Social Security and Services for State Workers | 49.3× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.32 |
| Quality Awareness | PREMIUM | 1.61 |
| DIY Mentality | THRILL | 1.55 |
| Urban Lifestyle | OPEN | 1.48 |
| Individualism | JOY | 1.41 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.7% |
| Canada | 5.3% |
| Puerto Rico | 2.4% |
See Marshalls audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Marshalls have in Germany?
Marshalls has an estimated audience of 408,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marshalls fans?
69.0% of Marshalls fans are female, 31.0% are male, with an average age of 32.0 years.
Which brands do Marshalls fans like most?
Marshalls fans show strongest brand affinity for art people gallery (249.71×), Freddie Highmore (57.25×), and Banku (282.81×) over the country average.
Where do Marshalls fans live in Germany?
Marshalls fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,048), Bayern (reach 79,152), and Baden-Württemberg (reach 67,995). These three regions account for the largest share of the active audience.
What other brands do Marshalls fans also like?
Beyond Marshalls itself, the audience over-indexes on Freddie Highmore (57.25×), Banku (282.81×), Person of Interest (TV series) (26.9×), and Reddit (6.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marshalls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.