Rascasse Audience Intelligence

J. C. Penney Target Market in Germany

A data profile of the people who buy, follow and care about J. C. Penney in Germany — modelled from more than twelve digital signal sources. J. C. Penney has an estimated audience of 273,328 people in Germany.

#34among Supermarket in Germany#2355among Brand in Germany#421in Shopping

The average J. C. Penney fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Arts and music, Food and drink, FC Bayern Munich, with strongest over-indexing on Arts and music (3.18× the country average).

Demographically, the J. C. Penney audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical J. C. Penney fan in Germany is more female, around 36.2 years old, with strong Tradition tendencies and a notable affinity for Arts and music.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. C. Penney profile in Germany.

Audience size
273K
in Germany
Gender
72.3%♀
27.7% male
Age
36.2
average years
Country rank
#18568
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of J. C. Penney

72.3% are female, 27.7% are male, average age 36.2.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for J. C. Penney audience in Germany
MetricValue
Female72.3%
Male27.7%
Average age36.2
Estimated audience size273,328
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the J. C. Penney audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

0.7%

of the worldwide J. C. Penney audience comes from Germany.

Worldwide audience distribution share by country for J. C. Penney
CountryShare
United States91.0%
Puerto Rico1.5%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. C. Penney audience in Germany is strongest.

Fig. 05

Top regions by affinity

J. C. Penney customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.63×
02Hessen~30K1.50×
03Berlin~20K1.24×
04Bayern~50K1.06×
05Bremen~2K1.06×
06Thüringen~7K1.02×
07Nordrhein-Westfalen~60K0.98×
08Baden-Württemberg~40K0.98×
09Schleswig-Holstein~9K0.96×
10Brandenburg~8K0.95×
11Saarland~3K0.94×
12Niedersachsen~20K0.92×
13Hamburg~6K0.92×
14Sachsen-Anhalt~6K0.86×
15Mecklenburg-Vorpommern~4K0.83×
16Sachsen~10K0.76×
Fig. 06

Affinity by region

Affinity by region — J. C. Penney, Germany
0.76×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. C. Penney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. C. Penney audience
#·InterestCategoryAffinity×
01H&MShopping3.63×
02AnimalPets & Animals3.40×
03Arts and musicArts & Culture3.18×
04SpotifyInternet & Social Media3.17×
05LidlShopping3.13×
06IKEAHome & Garden3.09×
07PetsPets & Animals3.02×
08FC Bayern MunichSports2.91×
09Outdoor recreationSports2.91×
10MoviesMovies & TV2.86×
11FoodFood & Beverages2.80×
12Consumer electronicsTechnology & Electronics2.80×
13ReadingLiterature2.75×
14GermanyTravel & Leisure2.72×
15SportsSports2.72×
16Food and drinkFood & Beverages2.67×
17EntertainmentMovies & TV2.65×
18VehiclesCars & Mobility2.55×
19MusicBusiness & Career2.53×
20dB’sMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. C. Penney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. C. Penney audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.06×
Pet OwnershipJOY2.64×
Social Media UsageJOY2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. C. Penney audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
SpiritualityBALANCE1.43×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is J. C. Penney's target market in Germany?

J. C. Penney's target market in Germany covers an estimated 273,328 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of J. C. Penney customers?

72.3% of the J. C. Penney audience are female, 27.7% are male, with an average age of 36.2 years.

03

Which brands do J. C. Penney fans like most?

J. C. Penney fans show strongest brand affinity for Arts and music (3.18×), Food and drink (2.67×), and FC Bayern Munich (2.91×) over the country average.

04

Where do J. C. Penney fans live in Germany?

J. C. Penney fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do J. C. Penney fans also like?

Beyond J. C. Penney itself, the audience over-indexes on Food and drink (2.67×), FC Bayern Munich (2.91×), Entertainment (2.65×), and Food (2.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in Germany

See J. C. Penney audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for J. C. Penney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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