J. C. Penney Audience in Germany
J. C. Penney has an estimated audience of 273,005 people in Germany. 72.3% are female, 27.7% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Arts and music, Food and drink, Entertainment, Food, Outdoor recreation.
The average J. C. Penney fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Arts and music, Food and drink, Entertainment, with strongest over-indexing on Arts and music (3.18× the country average). Demographically, the J. C. Penney audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of J. C. Penney fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 36.2 |
| Estimated audience size | 273,005 |
Audience persona
The typical J. C. Penney fan in Germany is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Arts and music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,324 | 0.89× |
| Bayern | 52,919 | 1.21× |
| Hessen | 40,809 | 1.96× |
| Baden-Württemberg | 39,796 | 1.07× |
| Rheinland-Pfalz | 27,639 | 2.02× |
| Niedersachsen | 20,368 | 0.77× |
| Berlin | 18,751 | 1.54× |
| Sachsen | 8,106 | 0.61× |
| Schleswig-Holstein | 7,781 | 0.79× |
| Brandenburg | 7,448 | 0.88× |
| Hamburg | 6,349 | 1.03× |
| Sachsen-Anhalt | 3,954 | 0.56× |
| Thüringen | 3,386 | 0.49× |
| Saarland | 2,561 | 0.76× |
| Mecklenburg-Vorpommern | 2,355 | 0.45× |
| Bremen | 2,345 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arts and music | 3.18× | Arts & Culture |
| Food and drink | 2.67× | Food & Beverages |
| Entertainment | 2.65× | Movies & TV |
| Food | 2.8× | Food & Beverages |
| Outdoor recreation | 2.91× | Sports |
| Movies | 2.86× | Movies & TV |
| Germany | 2.72× | Travel & Leisure |
| Sports | 2.72× | Sports |
| Consumer electronics | 2.8× | Technology & Electronics |
| Reading | 2.75× | Literature |
| Pets | 3.02× | Pets & Animals |
| Music | 2.53× | Business & Career |
| H&M | 3.63× | Shopping |
| FC Bayern Munich | 2.91× | Sports |
| Vehicles | 2.55× | Cars & Mobility |
| Animal | 3.4× | Pets & Animals |
| Lidl | 3.13× | Shopping |
| IKEA | 3.09× | Home & Garden |
| 3.34× | Internet & Social Media | |
| Spotify | 3.17× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.74 |
| Urban Lifestyle | OPEN | 1.69 |
| Quality Awareness | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.5 |
| Luxury Orientation | PREMIUM | 1.45 |
| Career Orientation | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.0% |
| Puerto Rico | 1.5% |
| Canada | 0.7% |
See J. C. Penney audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does J. C. Penney have in Germany?
J. C. Penney has an estimated audience of 273,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of J. C. Penney fans?
72.3% of J. C. Penney fans are female, 27.7% are male, with an average age of 36.2 years.
Which brands do J. C. Penney fans like most?
J. C. Penney fans show strongest brand affinity for Arts and music (3.18×), Food and drink (2.67×), and Entertainment (2.65×) over the country average.
Where do J. C. Penney fans live in Germany?
J. C. Penney fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,324), Bayern (reach 52,919), and Hessen (reach 40,809). These three regions account for the largest share of the active audience.
What other brands do J. C. Penney fans also like?
Beyond J. C. Penney itself, the audience over-indexes on Food and drink (2.67×), Entertainment (2.65×), Food (2.8×), and Outdoor recreation (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for J. C. Penney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.