Animal Audience in Germany
Animal has an estimated audience of 16,365,730 people in Germany. 61.9% are female, 38.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, Western Union, Pets, German television comedy.
The average Animal fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, Western Union, with strongest over-indexing on Tagesschau (2.52× the country average). Demographically, the Animal audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Animal fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.2 |
| Estimated audience size | 16,365,730 |
Audience persona
The typical Animal fan in Germany is more female, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,964,847 | 1.11× |
| Bayern | 2,701,221 | 1.03× |
| Baden-Württemberg | 2,254,619 | 1.01× |
| Niedersachsen | 1,470,523 | 0.93× |
| Berlin | 1,416,530 | 1.94× |
| Hessen | 1,243,331 | 1× |
| Rheinland-Pfalz | 812,893 | 0.99× |
| Sachsen | 676,239 | 0.84× |
| Schleswig-Holstein | 529,427 | 0.9× |
| Brandenburg | 460,966 | 0.91× |
| Hamburg | 418,866 | 1.13× |
| Thüringen | 354,753 | 0.85× |
| Sachsen-Anhalt | 302,518 | 0.71× |
| Mecklenburg-Vorpommern | 242,526 | 0.78× |
| Saarland | 211,161 | 1.05× |
| Bremen | 116,429 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.52× | Movies & TV |
| Satire | 5.63× | Literature |
| Western Union | 5.09× | Business & Career |
| Pets | 1.88× | Pets & Animals |
| German television comedy | 5.66× | Movies & TV |
| Automobiles | 1.61× | Cars & Mobility |
| Cat food | 2.73× | Pets & Animals |
| Westdeutscher Rundfunk | 2.77× | Movies & TV |
| Transfermarkt | 2.05× | Sports |
| Gala | 1.63× | News |
| Pet store | 2.35× | Pets & Animals |
| Maine Coon | 3.06× | Pets & Animals |
| Eintracht Frankfurt | 1.62× | Sports |
| Real property | 2.87× | Home & Garden |
| Wetter.com | 1.54× | Home & Garden |
| Crochet | 2.45× | Home & Garden |
| Shih Tzu | 2.52× | Pets & Animals |
| Labrador Retriever | 2.21× | Pets & Animals |
| Allgäu | 3.52× | Travel & Leisure |
| Pandora | 3.06× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.95 |
| Indulgence | JOY | 1.05 |
| Sports Activity | POWER | 1.05 |
| Healthy Lifestyle | BALANCE | 0.98 |
| Sustainability | BALANCE | 0.97 |
| Creativity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
See Animal audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Animal have in Germany?
Animal has an estimated audience of 16,365,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Animal fans?
61.9% of Animal fans are female, 38.1% are male, with an average age of 40.2 years.
Which brands do Animal fans like most?
Animal fans show strongest brand affinity for Tagesschau (2.52×), Satire (5.63×), and Western Union (5.09×) over the country average.
Where do Animal fans live in Germany?
Animal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,964,847), Bayern (reach 2,701,221), and Baden-Württemberg (reach 2,254,619). These three regions account for the largest share of the active audience.
What other brands do Animal fans also like?
Beyond Animal itself, the audience over-indexes on Satire (5.63×), Western Union (5.09×), Pets (1.88×), and German television comedy (5.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.