Animal Audience in Germany
Animal has an estimated audience of 16,365,730 people in Germany. 61.9% are female, 38.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Information sensitivity, Carrie (novel), Esra Erol, Glashütte, Emperor Entertainment Group.
The average Animal fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Information sensitivity, Carrie (novel), Esra Erol, with strongest over-indexing on Information sensitivity (3.75× the country average). Demographically, the Animal audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Animal fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.2 |
| Estimated audience size | 16,365,730 |
Audience persona
The typical Animal fan in Germany is more female, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Information sensitivity.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,964,847 | 1.11× |
| Bayern | 2,701,221 | 1.03× |
| Baden-Württemberg | 2,254,619 | 1.01× |
| Niedersachsen | 1,470,523 | 0.93× |
| Berlin | 1,416,530 | 1.94× |
| Hessen | 1,243,331 | 1× |
| Rheinland-Pfalz | 812,893 | 0.99× |
| Sachsen | 676,239 | 0.84× |
| Schleswig-Holstein | 529,427 | 0.9× |
| Brandenburg | 460,966 | 0.91× |
| Hamburg | 418,866 | 1.13× |
| Thüringen | 354,753 | 0.85× |
| Sachsen-Anhalt | 302,518 | 0.71× |
| Mecklenburg-Vorpommern | 242,526 | 0.78× |
| Saarland | 211,161 | 1.05× |
| Bremen | 116,429 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Information sensitivity | 3.75× | Technology & Electronics |
| Carrie (novel) | 3.49× | Literature |
| Esra Erol | 3.31× | Movies & TV |
| Glashütte | 1.94× | Travel & Leisure |
| Emperor Entertainment Group | 1.62× | Business & Career |
| Keeper (password manager) | 1.8× | Technology & Electronics |
| Celtic mythology | 2.07× | Arts & Culture |
| Homesteading | 2.51× | Home & Garden |
| Phil Campbell (musician) | 1.95× | Music & Radio |
| Scratching post | 2.16× | Pets & Animals |
| Samanyolu Haber | 1.56× | Movies & TV |
| Viator | 2.2× | Travel & Leisure |
| Throne of Glass | 1.9× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Hauser & Wirth | 2.79× | Arts & Culture |
| Timo Hildebrand | 3.15× | Sports |
| Hostelworld | 2.04× | Travel & Leisure |
| vienna.info | 2.67× | Travel & Leisure |
| Huck (magazine) | 2.99× | Internet & Social Media |
| Oktay Kaynarca | 2.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.95 |
| Indulgence | JOY | 1.05 |
| Sports Activity | POWER | 1.05 |
| Healthy Lifestyle | BALANCE | 0.98 |
| Sustainability | BALANCE | 0.97 |
| Creativity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
See Animal audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Animal have in Germany?
Animal has an estimated audience of 16,365,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Animal fans?
61.9% of Animal fans are female, 38.1% are male, with an average age of 40.2 years.
Which brands do Animal fans like most?
Animal fans show strongest brand affinity for Information sensitivity (3.75×), Carrie (novel) (3.49×), and Esra Erol (3.31×) over the country average.
Where do Animal fans live in Germany?
Animal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,964,847), Bayern (reach 2,701,221), and Baden-Württemberg (reach 2,254,619). These three regions account for the largest share of the active audience.
What other brands do Animal fans also like?
Beyond Animal itself, the audience over-indexes on Carrie (novel) (3.49×), Esra Erol (3.31×), Glashütte (1.94×), and Emperor Entertainment Group (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.