Animal Audience in Canada
Animal has an estimated audience of 10,568,218 people in Canada. 56.2% are female, 43.8% are male, average age 41.3. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Bad Bunny, Veterinary medicine, Bored Panda, Blanket.
The average Animal fan in Canada is 41.3 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Bad Bunny, Veterinary medicine, with strongest over-indexing on Real property (1.56× the country average). Demographically, the Animal audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Animal fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.3 |
| Estimated audience size | 10,568,218 |
Audience persona
The typical Animal fan in Canada is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,884,520 | 1.33× |
| Quebec | 2,697,630 | 1.07× |
| British Columbia | 1,789,444 | 1.13× |
| Alberta | 1,534,158 | 1.18× |
| Manitoba | 489,657 | 1.24× |
| Saskatchewan | 344,945 | 1.03× |
| New Brunswick | 259,489 | 1.06× |
| Nova Scotia | 245,852 | 0.78× |
| Newfoundland and Labrador | 115,384 | 0.72× |
| Prince Edward Island | 33,576 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.56× | Home & Garden |
| Bad Bunny | 1.92× | Music & Radio |
| Veterinary medicine | 1.57× | Business & Career |
| Bored Panda | 2.02× | Internet & Social Media |
| Blanket | 1.6× | Home & Garden |
| La Senza | 2.36× | Fashion & Accessoires |
| Princess Polly | 1.74× | Fashion & Accessoires |
| Prince (musician) | 1.71× | Music & Radio |
| Duvet | 1.9× | Home & Garden |
| Endangered species | 1.6× | Pets & Animals |
| Italo disco | 2.36× | Music & Radio |
| Sanrio | 1.79× | Business & Career |
| Brandi Carlile | 1.6× | Music & Radio |
| Hulk Hogan | 1.68× | Sports |
| Scentsy | 1.68× | Home & Garden |
| Image scanner | 1.61× | Technology & Electronics |
| Heather Graham | 1.77× | Literature |
| Diplomacy | 1.72× | Politics & Society |
| OtterBox | 1.57× | Technology & Electronics |
| Wild Kratts | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.18 |
| Individualism | JOY | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Tradition | CONSERVATISM | 1.1 |
| Creativity | OPEN | 1.08 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
See Animal audiences in other countries
More Pets & Animals audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Animal have in Canada?
Animal has an estimated audience of 10,568,218 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Animal fans?
56.2% of Animal fans are female, 43.8% are male, with an average age of 41.3 years.
Which brands do Animal fans like most?
Animal fans show strongest brand affinity for Real property (1.56×), Bad Bunny (1.92×), and Veterinary medicine (1.57×) over the country average.
Where do Animal fans live in Canada?
Animal fans in Canada are most concentrated in Ontario (reach 5,884,520), Quebec (reach 2,697,630), and British Columbia (reach 1,789,444). These three regions account for the largest share of the active audience.
What other brands do Animal fans also like?
Beyond Animal itself, the audience over-indexes on Bad Bunny (1.92×), Veterinary medicine (1.57×), Bored Panda (2.02×), and Blanket (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.