A data profile of the people who buy, follow and care about Animal in Canada — modelled from more than twelve digital signal sources. Animal has an estimated audience of 10,568,218 people in Canada.
The average Animal fan in Canada is 41.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Bad Bunny, Veterinary medicine, with strongest over-indexing on Real property (1.56× the country average).
Demographically, the Animal audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Animal fan in Canada is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Animal profile in Canada.
56.2% are female, 43.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.3 |
| Estimated audience size | 10,568,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Animal audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
Where the Animal audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6M | 1.33× | |
| 02 | Manitoba | ~500K | 1.24× | |
| 03 | Alberta | ~1.5M | 1.18× | |
| 04 | British Columbia | ~2M | 1.13× | |
| 05 | Quebec | ~2.5M | 1.07× | |
| 06 | New Brunswick | ~300K | 1.06× | |
| 07 | Saskatchewan | ~300K | 1.03× | |
| 08 | Nova Scotia | ~200K | 0.78× | |
| 09 | Newfoundland and Labrador | ~100K | 0.72× | |
| 10 | Prince Edward Island | ~30K | 0.65× |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Senza | Fashion & Accessoires | 2.36× | ||
| 02 | Italo disco | Music & Radio | 2.36× | ||
| 03 | Bored Panda | Internet & Social Media | 2.02× | ||
| 04 | Bad Bunny | Music & Radio | 1.92× | ||
| 05 | Duvet | Home & Garden | 1.90× | ||
| 06 | Sanrio | Business & Career | 1.79× | ||
| 07 | Heather Graham | Literature | 1.77× | ||
| 08 | Princess Polly | Fashion & Accessoires | 1.74× | ||
| 09 | Diplomacy | Politics & Society | 1.72× | ||
| 10 | Prince (musician) | Music & Radio | 1.71× | ||
| 11 | EBaum's World | Internet & Social Media | 1.69× | ||
| 12 | Hulk Hogan | Sports | 1.68× | ||
| 13 | Scentsy | Home & Garden | 1.68× | ||
| 14 | Image scanner | Technology & Electronics | 1.61× | ||
| 15 | Blanket | Home & Garden | 1.60× | ||
| 16 | Endangered species | Pets & Animals | 1.60× | ||
| 17 | Brandi Carlile | Music & Radio | 1.60× | ||
| 18 | Veterinary medicine | Business & Career | 1.57× | ||
| 19 | OtterBox | Technology & Electronics | 1.57× | ||
| 20 | Real property | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.18× | |
| Individualism | JOY | 1.15× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× |
Animal has an estimated audience of 10,568,218 people in Canada, concentrated in Ontario and Quebec.
56.2% of Animal fans are female, 43.8% are male, with an average age of 41.3 years.
Animal fans show strongest brand affinity for Real property (1.56×), Bad Bunny (1.92×), and Veterinary medicine (1.57×) over the country average.
Animal fans in Canada are most concentrated in Ontario (reach ~6M), Quebec (reach ~2.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Animal itself, the audience over-indexes on Bad Bunny (1.92×), Veterinary medicine (1.57×), Bored Panda (2.02×), and Blanket (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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