Animal Audience in France
Animal has an estimated audience of 16,557,791 people in France. 59.1% are female, 40.9% are male, average age 44.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Real property, Google News, Crédit Mutuel, Happiness, Dogs.
The average Animal fan in France is 44.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Real property, Google News, Crédit Mutuel, with strongest over-indexing on Real property (2.42× the country average). Demographically, the Animal audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Animal fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.2 |
| Estimated audience size | 16,557,791 |
Audience persona
The typical Animal fan in France is more female, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Real property.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,467,775 | 1.17× |
| Auvergne-Rhône-Alpes | 2,075,180 | 1.06× |
| Hauts-de-France | 1,791,574 | 1.23× |
| Nouvelle-Aquitaine | 1,609,272 | 1.1× |
| Occitanie | 1,541,657 | 1.08× |
| Grand Est | 1,495,563 | 1.12× |
| Provence-Alpes-Côte d'Azur | 1,292,577 | 1.05× |
| Pays de la Loire | 781,835 | 0.85× |
| Normandy | 746,679 | 0.93× |
| Brittany | 678,714 | 0.84× |
| Bourgogne-Franche-Comté | 638,970 | 0.95× |
| Centre-Val de Loire | 603,275 | 0.97× |
| Corsica | 53,149 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.42× | Home & Garden |
| Google News | 2.17× | News |
| Crédit Mutuel | 2.11× | Business & Career |
| Happiness | 1.87× | Health |
| Dogs | 1.66× | Pets & Animals |
| Hairstyle | 1.87× | Beauty & Wellness |
| Spas | 1.68× | Beauty & Wellness |
| Broadcasting of sports events | 4.56× | Movies & TV |
| Free Mobile | 1.92× | Technology & Electronics |
| Conforama | 1.59× | Home & Garden |
| Recreation | 1.61× | Travel & Leisure |
| RC Lens | 2.07× | Sports |
| Tinder | 3.37× | Internet & Social Media |
| Western Union | 2.54× | Business & Career |
| Desserts | 1.69× | Food & Beverages |
| Bars | 1.63× | Travel & Leisure |
| Kitchen garden | 3.18× | Home & Garden |
| Skirt | 1.9× | Fashion & Accessoires |
| Google Photos | 2.86× | Technology & Electronics |
| Tattoos | 1.56× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.42 |
| Extroversion | THRILL | 1.36 |
| Pet Ownership | JOY | 1.31 |
| DIY Mentality | THRILL | 1 |
| Price Sensitivity | PREMIUM | 0.96 |
| Healthy Lifestyle | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
See Animal audiences in other countries
More Pets & Animals audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Animal have in France?
Animal has an estimated audience of 16,557,791 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Animal fans?
59.1% of Animal fans are female, 40.9% are male, with an average age of 44.2 years.
Which brands do Animal fans like most?
Animal fans show strongest brand affinity for Real property (2.42×), Google News (2.17×), and Crédit Mutuel (2.11×) over the country average.
Where do Animal fans live in France?
Animal fans in France are most concentrated in Île-de-France (reach 3,467,775), Auvergne-Rhône-Alpes (reach 2,075,180), and Hauts-de-France (reach 1,791,574). These three regions account for the largest share of the active audience.
What other brands do Animal fans also like?
Beyond Animal itself, the audience over-indexes on Google News (2.17×), Crédit Mutuel (2.11×), Happiness (1.87×), and Dogs (1.66×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.