Rascasse Audience Intelligence

Animal Audience in France

A data profile of the people who buy, follow and care about Animal in France — modelled from more than twelve digital signal sources. Animal has an estimated audience of 16,557,791 people in France.

The average Animal fan in France is 44.2 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (295.23× the country average).

Demographically, the Animal audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Animal fan in France is more female, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal profile in France.

Audience size
16.6M
in France
Gender
59.1%
40.9% male
Age
44.2
average years
Country rank
#83
Topic in France
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal fans

59.1% are female, 40.9% are male, average age 44.2.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Animal audience in France
MetricValue
Female59.1%
Male40.9%
Average age44.2
Estimated audience size16,557,791
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Animal audience in France
Age bracketShare%
16-1911%
20-2916%
30-3916%
40-4922%
50+35%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Animal audience comes from France.

Worldwide audience distribution share by country for Animal
CountryShare
United States20.7%
Japan5.3%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal audience in France is strongest.

Fig. 05

Top regions by affinity

Animal fans by region: top regions in France
#RegionReachAffinity×
01Hauts-de-France~2M1.23×
02Île-de-France~3.5M1.17×
03Grand Est~1.5M1.11×
04Nouvelle-Aquitaine~1.5M1.10×
05Occitanie~1.5M1.08×
06Auvergne-Rhône-Alpes~2M1.06×
07Provence-Alpes-Côte d'Azur~1.5M1.05×
08Centre-Val de Loire~600K0.97×
09Bourgogne-Franche-Comté~600K0.96×
10Normandy~700K0.93×
11Pays de la Loire~800K0.85×
12Brittany~700K0.84×
13Corsica~60K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal audience
#·InterestCategoryAffinity×
01Love & SexKids & Family295.23×
02SelfridgesShopping219.06×
03Christmas GiftKids & Family36.14×
04Christmas treeKids & Family26.62×
05Kitchen gardenHome & Garden19.97×
06Zoom lensTechnology & Electronics18.75×
07Single-lens reflex cameraTechnology & Electronics17.45×
08Wide-angle lensTechnology & Electronics14.84×
09DentistryBusiness & Career14.49×
10Breast Cancer awarenessHealth14.42×
11Girl powerPolitics & Society14.04×
12Broadcasting of sports eventsMovies & TV14.00×
13HormoneHealth13.25×
14Sustainable productsPolitics & Society9.51×
15Burnout (psychology)Health7.06×
16Psoriasis AwarenessHealth7.01×
17ImprovisationMusic & Radio4.61×
18Permanent residencyBusiness & Career3.90×
19Real propertyHome & Garden2.16×
20DogsPets & Animals1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Animal audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.77×
Pet OwnershipJOY1.41×
PatriotismCONSERVATISM1.19×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Animal audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
Price SensitivityPREMIUM0.93×
IndulgenceJOY0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Animal have in France?

Animal has an estimated audience of 16,557,791 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Animal fans?

59.1% of Animal fans are female, 40.9% are male, with an average age of 44.2 years.

03

Which brands do Animal fans like most?

Animal fans show strongest brand affinity for Love & Sex (295.23×), Christmas Gift (36.14×), and Kitchen garden (19.97×) over the country average.

04

Where do Animal fans live in France?

Animal fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~2M), and Hauts-de-France (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Animal fans also like?

Beyond Animal itself, the audience over-indexes on Christmas Gift (36.14×), Kitchen garden (19.97×), Christmas tree (26.62×), and Zoom lens (18.75×) compared to the France average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in France who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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