Animal Audience in United Kingdom
Animal has an estimated audience of 21,406,664 people in United Kingdom. 62.5% are female, 37.5% are male, average age 44.5. Top regions: South East, Yorkshire and the Humber, South West. Top brand affinities: DeviantArt, Hobby, Weddings, TUI, Distilled beverage.
The average Animal fan in United Kingdom is 44.5 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, South West. Top brand affinities include DeviantArt, Hobby, Weddings, with strongest over-indexing on DeviantArt (5.3× the country average). Demographically, the Animal audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Animal fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.5 |
| Estimated audience size | 21,406,664 |
Audience persona
The typical Animal fan in United Kingdom is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for DeviantArt.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 2,925,788 | 1.02× |
| Yorkshire and the Humber | 2,277,556 | 1.32× |
| South West | 1,650,150 | 0.94× |
| East of England | 1,582,707 | 0.81× |
| North West | 1,496,464 | 0.65× |
| West Midlands | 1,320,685 | 1.44× |
| East Midlands | 1,228,300 | 0.81× |
| North East | 835,075 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 5.3× | Internet & Social Media |
| Hobby | 2.01× | Home & Garden |
| Weddings | 1.88× | Kids & Family |
| TUI | 1.78× | Travel & Leisure |
| Distilled beverage | 1.67× | Food & Beverages |
| Aldi | 1.53× | Shopping |
| 1.59× | Internet & Social Media | |
| TripAdvisor | 1.73× | Travel & Leisure |
| Bored Panda | 3.17× | Internet & Social Media |
| Volunteering | 1.62× | Politics & Society |
| Refrigerator | 1.75× | Home & Garden |
| Betfair | 1.77× | Games |
| Purchase discount | 2.66× | Shopping |
| Travelodge | 1.55× | Travel & Leisure |
| Expensive Taste | 1.75× | Business & Career |
| Satire | 1.78× | Literature |
| Home business | 2.7× | Business & Career |
| Luxury yacht | 2.1× | Travel & Leisure |
| Real property | 1.92× | Home & Garden |
| Mango | 2.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.1 |
| Individualism | JOY | 1.09 |
| Pet Ownership | JOY | 1.08 |
| Community Orientation | OPEN | 0.99 |
| Healthy Lifestyle | BALANCE | 0.98 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
See Animal audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Animal have in United Kingdom?
Animal has an estimated audience of 21,406,664 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Animal fans?
62.5% of Animal fans are female, 37.5% are male, with an average age of 44.5 years.
Which brands do Animal fans like most?
Animal fans show strongest brand affinity for DeviantArt (5.3×), Hobby (2.01×), and Weddings (1.88×) over the country average.
Where do Animal fans live in United Kingdom?
Animal fans in United Kingdom are most concentrated in South East (reach 2,925,788), Yorkshire and the Humber (reach 2,277,556), and South West (reach 1,650,150). These three regions account for the largest share of the active audience.
What other brands do Animal fans also like?
Beyond Animal itself, the audience over-indexes on Hobby (2.01×), Weddings (1.88×), TUI (1.78×), and Distilled beverage (1.67×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.