A data profile of the people who buy, follow and care about Animal in United Kingdom — modelled from more than twelve digital signal sources. Animal has an estimated audience of 21,406,664 people in United Kingdom.
The average Animal fan in United Kingdom is 44.5 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, South West.
Top brand affinities include Hobby, Wikipedia, Kitchen, with strongest over-indexing on Hobby (2.32× the country average).
Demographically, the Animal audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Animal fan in United Kingdom is more female, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for Hobby.
The key figures that characterise the Animal profile in United Kingdom.
62.5% are female, 37.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.5 |
| Estimated audience size | 21,406,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Animal audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
Where the Animal audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1.5M | 1.44× | |
| 02 | Yorkshire and the Humber | ~2.5M | 1.32× | |
| 03 | South East | ~3M | 1.02× | |
| 04 | North East | ~800K | 1.00× | |
| 05 | South West | ~1.5M | 0.94× | |
| 06 | East Midlands | ~1M | 0.82× | |
| 07 | East of England | ~1.5M | 0.81× | |
| 08 | North West | ~1.5M | 0.66× |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.75× | ||
| 02 | Pierce Brosnan | Movies & TV | 2.64× | ||
| 03 | Wikipedia | Internet & Social Media | 2.52× | ||
| 04 | Sketch comedy | Movies & TV | 2.38× | ||
| 05 | Hobby | Home & Garden | 2.32× | ||
| 06 | Satire | Literature | 2.31× | ||
| 07 | Hot tub | Home & Garden | 2.17× | ||
| 08 | Volunteering | Politics & Society | 2.13× | ||
| 09 | Esso | Cars & Mobility | 2.11× | ||
| 10 | Mother's Day | Kids & Family | 2.07× | ||
| 11 | Refrigerator | Home & Garden | 2.05× | ||
| 12 | Risk management | Business & Career | 2.05× | ||
| 13 | Mobile home | Cars & Mobility | 1.89× | ||
| 14 | William Hill (bookmaker) | Games | 1.86× | ||
| 15 | Distilled beverage | Food & Beverages | 1.82× | ||
| 16 | Aldi | Shopping | 1.76× | ||
| 17 | Betfair | Games | 1.72× | ||
| 18 | Internet & Social Media | 1.69× | |||
| 19 | Kitchen | Home & Garden | 1.67× | ||
| 20 | Weddings | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.22× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Career Orientation | POWER | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Animal has an estimated audience of 21,406,664 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
62.5% of Animal fans are female, 37.5% are male, with an average age of 44.5 years.
Animal fans show strongest brand affinity for Hobby (2.32×), Wikipedia (2.52×), and Kitchen (1.67×) over the country average.
Animal fans in United Kingdom are most concentrated in South East (reach ~3M), Yorkshire and the Humber (reach ~2.5M), and South West (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Animal itself, the audience over-indexes on Wikipedia (2.52×), Kitchen (1.67×), Aldi (1.76×), and Volunteering (2.13×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.