Distilled beverage Audience in United Kingdom
Distilled beverage has an estimated audience of 15,247,466 people in United Kingdom. 58.8% are female, 41.2% are male, average age 43.7. Top regions: South West, Scotland, South East. Top brand affinities: Alcoholic beverages, Current events, Leisure, United Kingdom, Child.
The average Distilled beverage fan in United Kingdom is 43.7 years old, more female, and lives primarily in South West. The audience is concentrated in South West, Scotland, South East. Top brand affinities include Alcoholic beverages, Current events, Leisure, with strongest over-indexing on Alcoholic beverages (1.92× the country average). Demographically, the Distilled beverage audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Distilled beverage fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.7 |
| Estimated audience size | 15,247,466 |
Audience persona
The typical Distilled beverage fan in United Kingdom is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South West | 1,786,623 | 1.43× |
| Scotland | 1,729,648 | 1.26× |
| South East | 1,510,603 | 0.74× |
| East Midlands | 1,364,249 | 1.27× |
| East of England | 1,121,809 | 0.81× |
| Yorkshire and the Humber | 1,003,746 | 0.82× |
| Wales | 954,946 | 1.1× |
| West Midlands | 437,403 | 0.67× |
| Northern Ireland | 429,379 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alcoholic beverages | 1.92× | Food & Beverages |
| Current events | 1.89× | Arts & Culture |
| Leisure | 1.91× | Travel & Leisure |
| United Kingdom | 1.65× | Travel & Leisure |
| Child | 1.91× | Kids & Family |
| Photography | 1.73× | Arts & Culture |
| Hotels | 1.82× | Travel & Leisure |
| London | 1.64× | Travel & Leisure |
| Daily Express | 2.01× | News |
| TV | 1.8× | Movies & TV |
| Money | 1.92× | Business & Career |
| Politics and social issues | 1.6× | Politics & Society |
| Social network | 1.82× | Internet & Social Media |
| Celebrity | 1.9× | Movies & TV |
| England | 1.83× | Travel & Leisure |
| Shoes | 1.73× | Fashion & Accessoires |
| Wine | 2.12× | Food & Beverages |
| Gin | 3.09× | Food & Beverages |
| Beverages | 1.66× | Food & Beverages |
| Cocktail | 2.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Individualism | JOY | 1.05 |
| Price Sensitivity | PREMIUM | 1.03 |
| Design Affinity | PREMIUM | 1.03 |
| Creativity | OPEN | 1 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
See Distilled beverage audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Distilled beverage have in United Kingdom?
Distilled beverage has an estimated audience of 15,247,466 people in United Kingdom, concentrated in South West and Scotland.
What is the gender split and age of Distilled beverage fans?
58.8% of Distilled beverage fans are female, 41.2% are male, with an average age of 43.7 years.
Which brands do Distilled beverage fans like most?
Distilled beverage fans show strongest brand affinity for Alcoholic beverages (1.92×), Current events (1.89×), and Leisure (1.91×) over the country average.
Where do Distilled beverage fans live in United Kingdom?
Distilled beverage fans in United Kingdom are most concentrated in South West (reach 1,786,623), Scotland (reach 1,729,648), and South East (reach 1,510,603). These three regions account for the largest share of the active audience.
What other brands do Distilled beverage fans also like?
Beyond Distilled beverage itself, the audience over-indexes on Current events (1.89×), Leisure (1.91×), United Kingdom (1.65×), and Child (1.91×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.